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Irish Court Says Subway Bread Is Too Sugary to Be Called 'Bread' (foodandwine.com) 313

According to the Subway Ireland website, the chain's six-inch and footlong subs are available on six different kinds of bread, including nine-grain multi-seed, Italian white bread, Italian herbs and cheese, nine-grain wheat, hearty Italian, and honey oat. And, according to the country's Supreme Court, all six varieties are too sugary to legally be called "bread" at all. From a report: The court case itself is a slightly confusing one unless you're well versed in Irish tax policies, but it started when a Subway franchise owner challenged the tax authorities' decision not to issue a refund for value-added tax (VAT) on some takeout foods. Galway-based Bookfinders LTD said that it shouldn't have to pay VAT on hot coffee and tea, or on the hot sandwiches that weren't eaten inside the restaurant.

Its argument was that since the sandwiches contain bread, they should be considered a "staple food" and shouldn't be taxed. But the five Supreme Court judges countered by suggesting that those sandwiches aren't served on "bread" at all, at least not under the "statutory definition of bread." According to the Irish Independent, the judges ruled that Subway's bread is not a staple food because its sugar content is 10 percent of the weight of the flour in the dough; the Value-Added Tax Act 1972 stipulates that sugar, fat, and "bread improver" cannot add up to more than 2 percent of the weight of the flour. (Those limits are in place to prevent things like pastries and other sweet baked goods from being labeled as "staple foods" and exempt from being taxed.)

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Irish Court Says Subway Bread Is Too Sugary to Be Called 'Bread'

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  • by Joce640k ( 829181 ) on Thursday October 01, 2020 @11:11AM (#60561016) Homepage

    Let them eat cake!

    • Re:Simple solution (Score:5, Insightful)

      by Immerman ( 2627577 ) on Thursday October 01, 2020 @11:16AM (#60561026)

      Subway's problem is that they have to pay VAT on cake.

    • Re: (Score:3, Informative)

      by Kisai ( 213879 )

      The comments on various articles all say "added sugar makes it cake or biscuit"

      This isn't entirely true.

      Bread isn't supposed to have "added" sugar, but it needs sugar for the yeast to make the bread rise. So if there is enough sugar added to it to disqualify it as bread, then it's not really bread is it?

      A correct bread recipe has a 1:1 yeast to sugar ratio. Anything else added (Eg cheese) has to be real cheese, not "low fat" cheese, because low-fat cheese replaces milk fat with either vegetable oil or strai

      • Re:Simple solution (Score:5, Informative)

        by mspohr ( 589790 ) on Thursday October 01, 2020 @12:42PM (#60561448)

        A correct bread recipe has only flour, yeast, water, salt.
        Everything else is an adulterant. I make bread with only flour, yeast, water and salt. It's great. People need to stop eating sugar.

        • Re:Simple solution (Score:4, Insightful)

          by AlanObject ( 3603453 ) on Thursday October 01, 2020 @01:21PM (#60561668)

          That's the basic recipe anyway, and so easy to make that even i do it.

          But there is something to be said for variants and additions that aren't just more sugar.

          Sugar is an American obsession. Commercial food makers have discovered that if you stuff more sugar in anything people buy it and it becomes very profitable. Bread, condiments, meat, cereal -- foods that don't even need sugar. Unlike other countries there is no regulatory system to stop them.

        • by gurps_npc ( 621217 ) on Thursday October 01, 2020 @01:44PM (#60561750) Homepage

          Sugar added to bread makes it moister, softer, fluffier and increases how long it stays fresh.

          If you do not add any sugar, you get a harder, drier less fluffy bread that goes detectable stale in a day, unless you refrigerate.

          If you do not like the taste, you can simply add more whole grains. And stop thinking that someone your personal preferences for certain tastes are somehow morally superior to others.

          If you think the lack of sugar is somehow healthier, any diabetic will laugh in your face and tell you the starch in bread is converted into sugar in about an hour.

          All mammals convert carbohydrates into sugar, regardless of whether they come from vegetables, fruit, grains, or any other source. We use it to power our bodies so ALL of us need sugar. Our health issues are about excess not type of carbs.

          • "All mammals convert carbohydrates into sugar, regardless of whether they come from vegetables, fruit, grains, or any other source. We use it to power our bodies so ALL of us need sugar."

            It's technically true that all of us need sugar, for our brains. But our bodies make enough for them to function even if we eat no carbohydrates at all.

          • by HiThere ( 15173 )

            While starches are slowly converted to sugar in the body, it *does* make a difference how rapidly that happens. Faster is worse in many ways, and better in only a very few.

          • by Saffaya ( 702234 )

            1st thing :

            No, we don't need sugar intake.
            Your body has two modes for getting energy and can live without sugars, namely using proteins and fat.
            If you have trouble picturing that, tell me what sugars are powering the bodies of the Inuit or other arctic tribes on the ice cap ?
            Look up ketonic diet for details.

            2nd :

            Not all sugars are digested by the same organs, and having to manage a pike of sugar in the blood is extra work for your body.
            Thus, adding sugar (which one btw ? there are several types fructose, sa

          • Sugar digests much faster than the digestive system's time constant, so causes over-injection of insulin to compensate. Hence the sugar rush before compensation, and the hunger some time later after the over-compensation.

            We're designed for carbohydrates bound up with fibre so they digest much slower and don't cause the overshoot issue.

          • by bsolar ( 1176767 )

            A similar effect can be achieved by adding a little oil to the dough. The resulting bread is softer and retains water longer, preventing it from going stale for many days.

            The bread I usually eat is made traditionally like that, with about 50g of oil for 1Kg of flour.

        • Re:Simple solution (Score:4, Insightful)

          by thegarbz ( 1787294 ) on Thursday October 01, 2020 @03:37PM (#60562204)

          People need to stop eating sugar.

          To be clear people need to eat less refined sugar. Stop eating sugar is a technical impossibility and an unhealthy one at that.

          But that "adultery" is actual food science. You may think yourself as some kind of purist, or that people use sugar just because they are addicted to sweat things, but the reality is sugar has a variety of purposes in both cooking and baking completely changing textures, how binding agents work and often at a concentration low enough to not affect the taste of the final product. Hell just go look up what sugar and yeast do together.

          Add some science to your cooking and less religion.

          • Re:Simple solution (Score:4, Informative)

            by mspohr ( 589790 ) on Thursday October 01, 2020 @04:41PM (#60562480)

            Yes, people need to eat less (no) refined sugar.
            Sugar is added to most commercial bread because it is a cheap way to make it taste better. Subway adds way to much sugar and they are (rightly) paying the penalty.
            If you're a commercial food chemist, sugar is an essential ingredient. If you're a home bread baker, leave out the sugar.

      • by ranton ( 36917 )

        Bread isn't supposed to have "added" sugar, but it needs sugar for the yeast to make the bread rise.

        Yeast does not need sugar to activate. This is an old wives tale, which at one time was partially true for old yeast which wasn't preserved well. People still believe it because sugar will make yeast bubble up more so people think it is doing something useful (and because old wives tales linger a long time).

        But it is silly to say a 9 : 1 flour to sugar ratio makes bread into a cake or biscuit (which I assume Ireland means what the US calls a cookie). A standard sugar cookie has closer to a 3 : 2 flour to su

  • by Joey Vegetables ( 686525 ) on Thursday October 01, 2020 @11:18AM (#60561036) Journal

    Bread in southeastern Europe, one of the few places I've spent time in outside the U.S., was flour, water, yeast, and maybe a tiny bit of salt. That's it. No sugar, and usually no oil. And it was great.

    Most "bread" here in the U.S.: literally so sweet I can't eat it and not get sick. Mostly a mixture of bleached brominated white flour and high-fructose corn syrup, apparently blown into some sort of foam, then dried, then baked only just enough to form a disgusting crust, so gross that even Water White of Breaking Bad fame was kind enough to cut off so that his captive "Krazy 8," whom he later killed, wouldn't have to eat it.

    Only specialty and artisanal bakeries seem willing to sell anything resembling what I consider bread, and, being made by hand in small batches, that costs a great deal more than the garbage in grocery stores. But, IMO, worth every penny, on the rare occasions I can afford it.

    • by Lije Baley ( 88936 ) on Thursday October 01, 2020 @11:23AM (#60561052)

      You may be describing "Wonder Bread", but I think saying "most" U.S. bread is that way is a gross exaggeration. But with a name like "Joey Vegetables", I guess I should trust you on nutritional matters.

      • You may be describing "Wonder Bread", but I think saying "most" U.S. bread is that way is a gross exaggeration. But with a name like "Joey Vegetables", I guess I should trust you on nutritional matters.

        Yeah, you can buy any kind of bread you want. Some people just really like to bitch about the extremes though. He probably also says that all cars in the US are V8 diesel 4x4 trucks.

        • by Travco ( 1872216 )
          "all cars in the US are V8 diesel 4x4 trucks." They aren't? Mine sure is
        • what GP is describing. I doubt you could find a bread without added sugar. The "healthy" ones disguise it in a variety of ways, but it's still there and not hard to spot if you read at a middle school level.

          Also they hide the portions. A poster on one of my other forums said they came from Europe and were giving their kid these snacks that they were crazy for but appeared healthy with only a few grams of sugar added.

          Of course the way they did that was by making a 'serving' like 3 small pieces of the
      • by Joey Vegetables ( 686525 ) on Thursday October 01, 2020 @11:40AM (#60561130) Journal

        Actually, unless your awareness of nutritional matters is at least equal to mine, you probably should trust me on them. Or, better yet, do a little reading on your own. It's a pretty important topic, that most people ignore, to their own significant detriment.

        I stay apprised of developments in the field of nutritional medicine, because I have to.

        I have congenital health conditions that require me have more than the usual person's awareness of what's inside the food I eat.

        And, yes, "Wonder 'Bread'" is maybe the grossest of the grossest, but all I ever see at grocery stores around here are variations on the same theme, maybe made with a little wheat flour instead of all white, maybe made with honey instead of HFCS, maybe swimming in fake "butter," maybe sprinkled with oat flakes. Still, variations on a theme. Airtight bags of mostly sugar, flour, preservatives and other chemicals, and, seemingly, usually in about that order.

        As for my user name, I was forced into veganism for health reasons in my early teens. I don't subscribe to most parts of the left-wing religion as do many other vegans. I have however learned to not only accept but enjoy a plant-based diet. The very thought of dead, decomposing, factory-farmed, rotting, almost-but-not-quite-artificially-preserved animal carcasses is pretty disgusting to me.

        So, yeah, I eat mostly vegetables, without apology, and I recommend that most people eat a lot more also, and a lot less factory-farmed animals and dairy, but, if you want to endanger your health by letting Big Agra control your diet, well, it's a free country, and that's your choice. It just isn't mine. At least, not while I still have that choice.

        • Well said. I came back to read the resulting flame war, but your response was entirely appropriate and well-worded.

          What has the world come to when attempts at trolling are met with genuine answers and not seething hatred?

        • Thanks, you do sound credible. I think I've eaten Wonder Bread once in the past 20 years, purely for nostalgia, but yeah, I do eat some of the "compromise" breads regularly. There are other (expensive) choices though, at least in my supermarkets. Most days, I wish I had enough mental health to afford to eat better.

        • so a lot of us (me included) don't eat the factory farm stuff just out of ignorance but because it's super cheap calories.

          I eat a mostly vegetarian diet (cheese, a little fish and eggs) and I blow though $300+/mo on just me. Vegetables aren't subsidized the way corn, sugar and meat are. Vegetables look cheap until you compare dollars per calorie. They're also much, much harder to cook.
      • Yeah, it's definitely the cheapest and most popular bread in the USA, but I grew up calling it "sissy bread."

        It's not appropriate for anything except bittersweet nostalgia regarding my early days trying to make it as a new adult with a young family. It's yucky.

      • Go ahead and find me brand name bread devoid of sugar or HFCS. I'll wait. You want real bread you have to visit a bakery. Even the stuff baked at my local supermarket is full of preservatives and things like soybean oil. That means the dough they use is mass produced and no better than Wonder Bread.

    • Nice rant about the US but you seem to have missed that the article is about bread in Ireland.

      • Wasn't a rant about the US, but the obvious nexus to the US is that Subway is a US company, notwithstanding that it does business in Ireland and many other places.
    • You'd find the same wherever you went. US bread is a horrible sugary mess compared to bread from anywhere else I've experienced. in fact most US recipes are overly sugared in my experience.

    • by Kohath ( 38547 )

      Most "bread" here in the U.S.: literally so sweet I can't eat it and not get sick.

      If you get sick because bread is sweet, you have a specific medical problem. The rest of us don’t.

      We don't need your help choosing our food. We won't choose your foods either. You should talk to your doctor about what foods are best for your medical problems.

      • I get sick because it tastes gross to me. I'm quite aware of what is or isn't safe for me to consume. I wouldn't be here otherwise.

        Also, the insane rates of obesity, heart disease, hypertension, and cancers in the U.S. and many other post-industrialized countries suggest that most people could use a little bit of truthful information about the effects of diet (and exercise) upon health. Information they are surely NOT going to get from big government, big media, or big pharma. Probably not at all, unles

        • by Kohath ( 38547 )

          I get sick because it tastes gross to me. I'm quite aware of what is or isn't safe for me to consume. I wouldn't be here otherwise.

          Also, the insane rates of obesity, heart disease, hypertension, and cancers in the U.S. and many other post-industrialized countries suggest that most people could use a little bit of truthful information about the effects of diet (and exercise) upon health. Information they are surely NOT going to get from big government, big media, or big pharma. Probably not at all, unless they seek it out.

          Dishonest exaggeration then. We don't need advice based on hype from fabulists. We can make our own choices. We will use information. You can keep using hype and exaggeration and conspiracy theories to make your personal choices if you want.

          • by rsilvergun ( 571051 ) on Thursday October 01, 2020 @12:24PM (#60561370)
            our gov't doesn't do a great job of providing information. In some cases there are doing this for valid reasons (humans actually need a *lot* more exercise than 30 minutes a day but doctors tell you that so you don't get discouraged and give up exercise entirely) and in some cases really, really bad reasons (like the way we add sugar to everything as a subsidy to the sugar industry)

            To this day I still can't get anyone to explain to me how I'm supposed to get to the USDA daily recommended values of vitamins & minerals without a supplement. It's not mathematically possible. But I've never had a doctor or dietician tell me I needed to take a supplement unless there was a specific reason (like how I take magnesium for a mild heart condition).
    • A blown foam, LOL. I believe even "wonderbread" is a liquid yeast mixture added to flour and not much else, allowed to rise and then baked. Maybe with some shenanigans in the dough forming to make the bread less likely to tear when toppings are spread on it.
      • Technically, all bread could be considered a type of foam. It's just that good bread is a foam created in part by the action of yeast metabolizing some of the carbohydrates, producing carbon dioxide, trapped in gluten to form bubbles and hence the traditional bread-like texture. But the kind of bread in US supermarkets? I imagine it being blown like glass by Oompa-Loompas. I don't know how it's made. But that certainly is how it tastes to me.
    • by mark-t ( 151149 )

      Without sugar, where does the yeast get glucose from in order to cause the bread to rise?

      I mean, I suppose it's POSSIBLE to just wait for it to rise without sugar, but then wouldn't you be looking at waiting times upwards of a day just to rise, instead of, for example, only a few hours?

      • You can make bread without sugar. Yeast can consume the starches in the flour, albeit, generally, more slowly than they would sugar.

        You also can calculate the amount of sugar needed by the yeast to rise at the desired rate, such that there won't be more sugar than what you want, or possibly any at all, in the finished product. That makes sense in a commercial environment, and is also what I do at home, since I don't want the bread to take hours and hours to rise if it doesn't have to.

        I am assuming that th

    • I do find it interesting that here in the US we're basically taught that yeast can't do its job without sugar, while in reality it gets along just fine processing the carbs in flour, it just moves a little more slowly. It seems systemic here. I heard it from everybody growing up from grandma to the TV chefs.

      It makes me wonder if it was somehow shoe-horned into our collective psyche by the sugar industry, or if impatience just lead to more sugar use in baking in the states and eventually people forgot that

    • by DarkOx ( 621550 )

      I have good news for you. Making bread of the sort you are describing is easy and cheap. 10-15 min of prep time, 5 more after its risen, and 35min of bake time. Little clean up after you have had some practice.

      If you are willing to settle for an only a slightly inferior result you could get one of those counter top bread machines. That has the advantage in that if you have to leave for work or something you don't need to do anything after the bread has risen the machine will just shift to bake and you can

    • by Trailer Trash ( 60756 ) on Thursday October 01, 2020 @12:07PM (#60561262) Homepage

      I make bread quite often and a little sugar is a normal ingredient. If it's still there are baking there's something wrong - the only reason it's there is as yeast food. The little devils love the stuff. Then they fart out CO2 that makes your bread rise. They'll eat flour if they have to, but I like them too much to make them do that.

    • or use a stand mixer to do the kneading for you?

      I don't bother making bread but I regularly make pizza dough. It does take several tries to get it right though. Recipes are never exactly right. I'm not sure if it's because of regional differences in flour, water or climate but if I follow the recipe I don't get dough so much as flour soup :)
  • by WaffleMonster ( 969671 ) on Thursday October 01, 2020 @11:32AM (#60561088)

    Why would people put all of this crap in bread of all things?

    The real thing tastes better and basically costs nothing more than a few minutes of manual labor to make yourself.

  • by CrankyOldEngineer ( 3853953 ) on Thursday October 01, 2020 @11:38AM (#60561120)

    I agree that anything called bread should not be 10% sugar. On the other hand, unintended shit happens when the govt combines aggressive tax policy with social engineering.

  • What does a story about a fast food company and bread have to do with a technology focused website? There isn't even any apparent IT related slant to the story. None of the readership appears to have submitted this story and it doesn't appear in the Firehose either.

    This is apparently what msmash considers "News for Nerds" or "Stuff that Matters". Can we get some editors that actually care about technology and don't just shovel whatever crap they read about on the Yahoo front page because that's what they
    • What does a story about a fast food company and bread have to do with a technology focused website

      Slashdot isn't a technology focused website. It's news for nerds. Nerds love Subway sandwiches, and also love debating fine legal issues, tax avoidance, and getting into arguments over nutrition, and just checking it appears to be the second most commented on story on the front page with the most commented story being posted many hours earlier.

      So yeah, not only does msmash consider this worthy of interest, the site readership does as well. It would seem your interests don't gel with those of the rest of Sla

  • by Strider- ( 39683 ) on Thursday October 01, 2020 @11:44AM (#60561148)

    The issue isn't whether the bread used in Subway sandwiches is bread or not, it's whether it should be exempt from tax or not. Bread with less than 2% sugar (sugar mass compared to flour mass) is considered a staple, and thus exempt from their sales tax. Bread above that is taxed like everything else.

    We have the same thing in Canada. Standard milk is not subject to taxation, but chocolate milk is. Unsalted peanuts are not taxed, salted peanuts are. Basically healthy, necessary food is not taxed, where as snacks and less healthy food/deserts are.

    • Well, it's not the most bogus story out there. I'm disappointed to learn that Subway bread has 10% as much sugar as flour, and I didn't know that before.

      I wonder if there is a way to make good sandwiches from honest bread. I love a good hard wheat bread, but a sandwich made with two slabs of that is a chore to eat, hides the meat and veggies, and takes a lot of washing down. (I know, I know, spoiled lazy American doesn't want to chew his own food...)

  • or on the hot sandwiches that weren't eaten inside the restaurant.

    Wait, so sandwiches cost more if you get them to-go?

  • Food purity laws are not only a feature of the modern regulatory state. Bavaria enacted a law regulating beer ingredients in 1516. Here [wikipedia.org].

    The Reinheitsgebot ..., literally "purity order"), is a series of regulations limiting the ingredients in beer in Germany and the states of the former Holy Roman Empire. The best known version of the law was adopted in Bavaria in 1516, but similar regulations predate the Bavarian order, and modern regulations also significantly differ from the 1516 Bavarian version.

    The mo

  • Carbohydrates (Score:2, Informative)

    by backslashdot ( 95548 )

    Bread is 50% carbohydrates .. so you have to ask have these idiots bothered to look at the structure of carbohydrates? It's on google for free that carbohydrates ARE sugars too, they are basically a bunch of sugar molecules strung together.. in fact they get cut up into sugars whether you eat them. Whether you're eating a complex or simple sugar is only a problem if you care about the useless-unless-you're-diabetic "glycemic index" fake-for-anything-else health metric. All carbohydrates including simple sug

    • You think the effect of complex and simple sugars is only important to people who already have diabetes?

      Aw, isn't that cute! Here's a "for dummies" version of why you're wrong.

      https://atlasbiomed.com/blog/carbs-vs-sugar-what-is-the-difference/

  • When you order a Subway sandwich, you're offered about 21 types of bread. And they all taste like crap. The same statement can be applied to most of the ingredients that go inside that bread. This is why I stopped eating at Subway about a decade ago and switched to Jimmy Jones. JJ has only two types of bread (white and whole wheat) and both taste delicious. JJ bread is so good that they actually sell it.

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