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Businesses United States

Juul Is Fighting To Keep Its E-Cigarettes on the US Market (nytimes.com) 232

Sales have plunged by $500 million. The work force has been cut by three-quarters. Operations in 14 countries have been abandoned. Many state and local lobbying campaigns have been shut down. From a report: Juul Labs, the once high-flying e-cigarette company that became a public health villain to many people over its role in the teenage vaping surge, has been operating as a shadow of its former self, spending the pandemic largely out of the public eye in what it calls "reset" mode. Now its very survival is at stake as it mounts an all-out campaign to persuade the Food and Drug Administration to allow it to continue to sell its products in the United States. The agency is trying to meet a Sept. 9 deadline to decide whether Juul's devices and nicotine pods have enough public health benefit as a safer alternative for smokers to stay on the market, despite their popularity with young people who never smoked but became addicted to nicotine after using Juul products. Major health organizations, including the American Heart Association, American Lung Association, American Academy of Pediatrics and the American Cancer Society's Cancer Action Network, have asked the agency to reject Juul's application.
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Juul Is Fighting To Keep Its E-Cigarettes on the US Market

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  • Well, bye (Score:5, Insightful)

    by Snotnose ( 212196 ) on Tuesday July 06, 2021 @02:10AM (#61554510)
    Good riddance to a garbage company.
  • Fuck 'em. (Score:5, Insightful)

    by Gravis Zero ( 934156 ) on Tuesday July 06, 2021 @02:12AM (#61554516)

    Juul is a villain by any measure. They supported raising the legal age limit for vaping and advertised it because their internal research indicated it would increase the number of teens that vaped. This company is run by sociopaths who are jealous that oil companies are managing to destroy the global ecosystem and profit from it.

    Honestly, these are the type of people that should be tarred, feathered and run out of town in the literal sense but I would settle for dropping them into an active volcano.

    • by lpq ( 583377 )

      You said:
      " They supported raising the legal age limit for vaping and advertised it because their internal research indicated it would increase the number of teens that vaped"...

      And this is a bad thing, how?

      Shouldn't the legal age be the same as for cigarettes? Isn't it?

      • Re:Fuck 'em. (Score:5, Insightful)

        by AmiMoJo ( 196126 ) on Tuesday July 06, 2021 @07:39AM (#61554919) Homepage Journal

        Because they were advertising vaping to kids, and knew that banning it would make it even cooler.

        When a movie gets an 18 rating that covers the advertising too. Trailers will not be shown along side PG rated movies.

        • by lpq ( 583377 )

          If they were advertising to kids, that's one obviously bad, BUT supporting the same ban on vaping as there is on cigarettes has to be looked at in the same light. Is supporting a ban on underage cigarette sales considered something that makes cigarettes even cooler? I think not. That's means whether you support age restrictions or not -- either way you could be considered "bad", which is obviously ridiculous.

          As for advertising to kids, that should be held to the same standards as advertising cigarettes t

          • If they were advertising to kids, that's one obviously bad, BUT supporting the same ban on vaping as there is on cigarettes has to be looked at in the same light.

            That's not what they did.

            They supported federal vaping laws which restrict the sale of vaping products and refills to persons 21 years or older. The federal age for purchase of tobacco products remains at 18.

            SOME STATES (getting up around a third, looks like) have now raised the age for purchase of any tobacco, tobacco-related, or tobacco-derived products to 21, notably California. This also includes all of the related paraphernalia for anything which could be considered a tobacco product, so vapes are incl

      • You said:
        " They supported raising the legal age limit for vaping and advertised it because their internal research indicated it would increase the number of teens that vaped"...

        And this is a bad thing, how?

        How did you miss "it would increase the number of teens that vaped"? That's obviously a bad thing.

        • by lpq ( 583377 )

          What I didn't get, and what doesn't make sense, is that they were supporting a higher age for vaping products vs. cigarettes. How can that be scientifically supported? That's why I didn't even consider that possibility. If that is what they are supporting, then I would throw a load of hate for stupidity their way regardless of the teen issue.

          As for teens/children, its always impressive the way the US teens are scored/rated low by many measures and seem to be dropping compared with other western nations -

    • by Ecuador ( 740021 )

      I would settle for dropping them into an active volcano.

      Lord Xenu tried that once and it didn't go well.

  • by v1 ( 525388 ) on Tuesday July 06, 2021 @02:25AM (#61554530) Homepage Journal

    reminds me of that DS9 episode where the Ferengi go back in time and are astounded how the people will pay for self-administered poisons. "If these people will buy poison they'll buy ANYTHING!"

    (although alcohol is pretty much right up there with nicotine in terms of addictiveness and health affects - but we can't have weed, that's too dangerous!)

    • (although alcohol is pretty much right up there with nicotine in terms of addictiveness and health affects - but we can't have weed, that's too dangerous!)

      Wine, or even some beer, can have health benefits when consumed in moderation.

    • (although alcohol is pretty much right up there with nicotine in terms of addictiveness and health affects -

      Are you some kind of prohibitionist? Because, no, alcohol is not "right up there with nicotine in terms of addictiveness ".

  • Licensed Addiction (Score:4, Insightful)

    by ytene ( 4376651 ) on Tuesday July 06, 2021 @02:35AM (#61554548)
    What this company and the rest of the e-cigarette industry is really arguing for is permission to continue to make vast profits through addicting their users and keeping them addicted.

    It might be worth pointing out that in like-for-like form - i.e. comparable dosage and purity - nicotine is way, way more addictive than heroin. The key differences between these two toxins are the effects (the high) that heroin gives a users, coupled with the chemical changes to the body, especially the brain. Addictive compounds literally alter the brains of users, not in a good way,

    The entire tobacco/nicotine industry makes money from the suffering of others. That they do it through addiction makes it worse.

    If a few states were to set up treatment and rehabilitation centres for tobacco addicts and then take the industry to court to secure fines to cover the operating costs - as has been done with the opium industry - then perhaps a few of these parasite companies might go out of business or quit the market.
  • Good (Score:4, Insightful)

    by DrXym ( 126579 ) on Tuesday July 06, 2021 @05:11AM (#61554762)
    Juul adverts wouldn't have looked out of place in a teen music magazine. They were deliberately pitched at young people and if their sales have crashed then good. Other e-cig products also aped all the BS that cigarette advertisers used to do in the 60s, 70s & 80s - cool people partying with their vapes, rugged manly men vaping while leaning against barns etc.

    I can't think of a good reason that the sale and advertising of vapes shouldn't be subject to the same restrictions as other tobacco products.

    • Juul adverts wouldn't have looked out of place in a teen music magazine. They were deliberately pitched at young people and if their sales have crashed then good. Other e-cig products also aped all the BS that cigarette advertisers used to do in the 60s, 70s & 80s - cool people partying with their vapes, rugged manly men vaping while leaning against barns etc.

      I can't think of a good reason that the sale and advertising of vapes shouldn't be subject to the same restrictions as other tobacco products.

      Er, maybe because you don't have to put it in your mouth and set it on fire?? I mean, it's kinda different, isn't it??

      (obDisclaimer: never smoked, never vaped myself)

  • They're making too much money for the government to shut them down. Even if the government passes new taxes on their products they'll still continue on, but there is no way they'll be shut down.

    We know there is no real net public health benefit to these products. As stated it is doing far more to get kids hooked on nicotine than it does to get people to stop smoking. Add to that the convoluted defenses Juul and others have waged to keep us from knowing the full contents of their liquid concoctions and
  • by Anonymous Coward

    Issues of addiction and health left aside for a moment (I do think they're important), as a lifelong non-smoker I don't think smokers appreciate the olfactory torture they inflict on non-smokers when smoking in confined spaces with them. Thankfully laws have been implemented in most places that banished smoking to designated areas (and yes, I'm old enough to have worked in open-plan offices where smoking was allowed). Unfortunately when said smokers return from those designated places, they still carry the

    • when said smokers return from those designated places, they still carry the rot in their lungs and exhale it in the confined space

      Thirdhand smoke comes more from the clothes and hair than from lungs.

  • by Organic Brain Damage ( 863655 ) on Tuesday July 06, 2021 @09:05AM (#61555149)
    I was smoking now and then from age 12 until the habit kicked in at age 14. I started a pack-a-day Marlboro red habit at age 14. I wanted to smoke for about 5 of the 15 years I smoked. For about 10 years, I tried to quit a more than 10 times, using a variety of tactics. I managed to quit for more than 3 months when I was 29. I haven't smoked a cigarette for 30 years now, but I fear that if I smoked one, I'd backslide almost instantly to a pack-a-day.

    Here's what I experienced: The nicotine addiction was trivial compared to the habit/psychological addiction. Nicotine effects were gone in roughly 3 days each time. But the habit-related cravings (a smoke after a meal, during a break, after sex, etc...) were much harder to deal beat and took much more effort/management. From my POV, vaping to avoid the nicotine withdrawal makes little to no sense. The real value of vaping for me would have come from habit substitution, not chemicals. After day 3, I could have vaped a non-nicotine product. Or I could learn to change my habits. Since vaping wasn't a thing back when I quit smoking, I had to learn to change habits. Altering habits is a skill I've been able to deploy into other aspects of my life.

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