Become a fan of Slashdot on Facebook

 



Forgot your password?
typodupeerror
×
United States

Online Betting Companies Are Kicking Off a Super Bowl Ad Blitz (npr.org) 11

It's not just the office pool anymore. More than half of U.S. states now allow legalized sports betting, and in many cases it's as easy as opening an app on your smartphone and making a wager. From a report: A whopping 17.6 million people are expected to place a bet on Sunday's Super Bowl online or in person at a sportsbook, according to the American Gaming Association. It's not all profits for the operators, though. Sportsbooks are putting up their own money in the form of a massive advertising campaign targeting the millions of sports fans who will be glued to their TVs for the matchup between the Los Angeles Rams and the Cincinnati Bengals. "TV sportsbook advertising has grown exponentially this year and in the last couple of years overall," Adam Candee, managing editor of the trade publication Legal Sports Report, told NPR.

Candee said the sudden growth of legalized gambling in states across the country has sportsbook operators jockeying for a piece of the huge new customer base -- and the Super Bowl is their latest opportunity to sell themselves to potential bettors. "It is happening in the here and now, moment to moment, as they compete for customers. That is because this is essentially a new industry that is rising up from the ground," he said. Sports gambling could become a $37 billion industry by 2025, according to the investment management company ARK.

This discussion has been archived. No new comments can be posted.

Online Betting Companies Are Kicking Off a Super Bowl Ad Blitz

Comments Filter:
  • Make money fast, without any doing anything the benefit society.

  • I thought they were talking about crypto, but nope. Sports betting.

  • Gambling should be illegal, not because I care about idiots who choose to ruin their lives but due to the fact that it's correlated with increased crime rates. So in the end, what really happens is more crime happens, more criminals get arrested and we have to pay for more people to be locked up.

    Too many politicians are getting bought off by gambling companies and it's really distressing.

  • ...rejoice!

    You know it better, now put some money on that.

  • I've always thought that gambling should be ok. Then I started seeing these fantasy sports & betting ads on tv. Many of them are owned or co-owned by mega corps. and the ads make it sound like you will be 'gaming'. First, that is deceiving advertising. It's gambling. Secondly, most of them allow people to bet with credit cards. That is a bigger issue. We will create another huge credit issue that the rest of us will have to bailout.
  • It's good that I play online casinos, because I don't have to follow any important events in the sports world, matches. It's much easier, in my opinion. In general, the only difficulty is choosing a reliable casino, but I found the site https://worstcasinoreviews.ca/ [worstcasinoreviews.ca] where there are many useful tips on what to look for when choosing. In addition, there is a top of the best casinos, which is very convenient.

"I'm a mean green mother from outer space" -- Audrey II, The Little Shop of Horrors

Working...