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United Kingdom Crime

Celebrity-Endorsed Crypto Scams Soaring in UK, Santander Says (bloomberg.com) 24

Celebrity-endorsed cryptocurrency scams in the UK are on pace to almost double this year, Banco Santander SA's local unit said. From a report: "Case volumes" jumped 61% in the first quarter from the prior three months, Santander said in a statement on its website on Tuesday. The average value of the scams was $14,540, up 65% from a year earlier. Around $2.4 million was lost to such schemes in the quarter, according to the bank. "We're seeing a worrying rise in 'celebrity-endorsed' cryptocurrency scams, where familiar faces are being misused on social media in order to con people out of often life-changing sums of money," said Chris Ainsley, Santander UK's head of fraud risk management, said in the statement. Crypto scams are getting increased attention as regulators and politicians grapple with how to encourage technological innovation while at the same time protecting unsuspecting consumers. Santander said it expects the number of celebrity-endorsed crypto scams to rise 87% in 2022 based on the current rate of growth.
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Celebrity-Endorsed Crypto Scams Soaring in UK, Santander Says

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  • Celebs don't care, they just want the money for doing the gig. The business could be selling ground-up panda carcasses as a new nutritional supplement and they wouldn't bat an eyelash.

    The problem is however, idiots will buy what Celebs push. Look at the ecosystem around the Kardashians. These people do nothing except create drama and intrigue around their personal lives, yet millions follow their antics. If Kim Kardashian started selling ad space on her ass, you can bet there'd be millions of horny dudes al

    • Celebs don't care, they just want the money for doing the gig.

      They probably don't even understand what they are trying to sell you.
      If you're an actor, it's your job to pretend to be something that you're not. This should make them the worst choice ever for selling things to people, but the people are generally pretty stupid.

    • by jabuzz ( 182671 ) on Tuesday June 28, 2022 @10:18AM (#62657190) Homepage

      The scams in the UK are more likely to be being falsely peddled as being endorsed by "celebs". For example the crypto scams I have seen being peddled to me in the UK are almost invariably by Martin Lewis https://en.wikipedia.org/wiki/... [wikipedia.org] who sued Facebook in 2018 for allowing the adverts to be placed on their platform. Never seen those personally as I have never used Facebook but I have seen them in emails and Google ads.

      You are going to get far more traction with any sort of financial scam using Martin Lewis a well known financial journalist with an OBE and CBE in the UK than with some "internet influencer".

      I have also seen obviously fraudulently pushed (aka the person involved was not actually involved) schemes by Richard Branson and Elon Musk. In Australia Andrew Forest is suing Facebook again for the same reason.

    • Celebs don't care, they just want the money for doing the gig.

      When the average fan of said celebrity loses thirty bucks after trying to endure one of their shitty movies, or buying shitty celebrity makeup, it's dismissed as no big deal.

      When that same fan loses thirty grand after following said celebrity financial advice, the impact is considerably different. That celebrity is going to care about the backlash.

      If people are dumb enough to invest because "celebrity", then they're certainly dumb enough to initiate a complete boycott of that celebrity after losing a hell

      • The only thing the "celeb" will care about is if they're getting their cut or not.

        • The only thing the "celeb" will care about is if they're getting their cut or not.

          Every narcissist cares about the spotlight. When that dims on them prematurely, they care. Their value...their very existence in this world, depends on that spotlight.

          "Celebs", are the worst kinds of narcissists. They only earn a paycheck through their popularity. When no one gives a shit about them anymore, that includes those signing checks.

  • While a lot of Laborers who are barely making a living out of having 2 full time jobs, probably see Middle Class White Collar workers as Making more money for less work and general risk. As well the Which Collar workers probably see the same with the Exec. We in general see our lives as doing something wrong because others have it better then us.

    These Scams are often easy to get people, because it plays on their general insecurities about life. Because sure if I jumped onto Bitcoins when we could mine the

    • Comment removed based on user account deletion
    • by gweihir ( 88907 )

      Indeed. All the really good investments have the problem that they cannot be predicted and they could all have easily gone the other way. People that do not understand that are easy prey for the scammers.

  • by geekmux ( 1040042 ) on Tuesday June 28, 2022 @10:19AM (#62657196)

    It's quite incredible that many-with-money doesn't trust a professional when it comes to investing, but they'll gladly dump their hard-earned money into whatever a professional liar (a.k.a. "actor") tells them to invest in?

    The only responsible thing to do, is laugh at them. In hopes they'll learn something. If investing only required a pretty face, every model would own every investment firm.

    • TFS misstates the issue. Celebrities are purely incidental decor and not involved personally.
      The actual culprits are, once again, "social media" - i.e. Facebook, Twitter, Instagram... [leaderlive.co.uk]

      Scams may involve people seeing a celebrity appearing to be advertising cryptocurrency online, or they may be introduced via another social media user to a crypto "investment opportunity", which appears to be endorsed by someone famous.

      The customer clicks on a link and shares their contact details to find out more.

      They are then contacted by phone, email or social media, and offered high returns with "little or no risk". Fraudsters often use high-pressure sales tactics.

      They are told to download specialist software to support them opening cryptocurrency accounts.
      The software is remote access software, giving the fraudster full access to the customer's computer.
      The customer opens cryptocurrency accounts and deposits money in them.
      The fraudster then freezes access, and takes over the customer's account, leaving the victim unable to access their money.

      I.e. Celebrities used in advertisements are neither profiting from nor scamming people - scams are facilitated by scammers paying "social media" to advertise their scams.

      The whole thing is branded as a "celebrities issue" cause a well known Dick, Branson, complained about his mug being used in such scams - the issue probably b

      • by jabuzz ( 182671 )

        Martin Lewis sued Facebook back in 2018 over the issue and it still goes on. Far more notable than Branson on a financial scam in the UK. I also think that suggesting that Branson complaint is that he is not getting any money out the scam shows that you are full of shit rather than him. The suggestion that he would like to profit from fraud is liable.
        I would also note that this sort of thing is not restricted to the UK, in Australia Andrew Forest is suing Facebook again for the same reason.

  • The proliferation of crypto operations hiring celebrities is a symptom the crypto bubble moving into is last stages. To keep money flowing into scam, err "ecosystem", they need to get the word out to the non-tech-engaged person-in-the-street to send their hard earned dollars into the scam. This is hoovering up the dumb money that has been so dumb that it did not know until now how to get caught up in the scam.

    • by gweihir ( 88907 )

      I agree. The problem is that none of the crypto-people have ever made any valid long-term plans. (Well, the Ether people may have, but all the gambling and criminal use has killed them pretty effectively.) So now that the pyramid is slowly collapsing, they find themselves unprepared for it and try whatever they can to keep things going longer. Of course they are just delaying the inevitable. And of course all attempts to give the appearance that crypto-"currencies" are a long-term thing and not just a very

  • Hard to blame people for wanting to insulate themselves from depreciating currency.

    If getting off crypto mattered, then the government should make currency that people will value.

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