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Artifact, Personalized News App From Instagram Co-Founders, Is Shutting Down 7

Artifact, the personalized news reader built by Instagram's co-founders, is shutting down roughly a year after opening to the public. "We have built something that a core group of users love, but we have concluded that the market opportunity isn't big enough to warrant continued investment in this way," wrote CEO Kevin Systrom in a Medium post. The post continued: It's easy for startups to ignore this reality, but often making the tough call earlier is better for everyone involved. The biggest opportunity cost is time working on newer, bigger and better things that have the ability to reach many millions of people. I am personally excited to continue building new things, though only time will tell what that might be. We live in an exciting time where artificial intelligence is changing just about everything we touch, and the opportunities for new ideas seem limitless.

I am particularly proud of all the work our small team of 8 has accomplished. For instance, our app was recently named the everyday essential app of the year by the Google Play Store. I've gotten the pleasure of working with some of the most talented engineers and designers through this venture and they deserve an immense amount of respect and credit. While we will go our separate ways, we can look back fondly on what we've built. While we've made this decision, we wanted to make sure that we allowed the community time to adjust. So, today we've decided to slim down the app's complexity and operations by removing the ability to add new comments and posts. This type of content requires a fair amount of moderation and oversight and we will not have the staff going forward to support these features. Your existing posts, however, will remain visible to you on your own profile self-view. In the meantime, Artifact will continue to operate the core news reading capability through the end of February.

News and information remain critical areas for startup investment. We are at an existential moment where many publications are shutting down or struggling, local news has all but vanished, and larger publishers have fraught relationships with leading technology companies. My hope is that technology can find ways to preserve, support and grow these institutions and that these institutions find ways of leveraging the scale that things like AI can provide. I am certain there are bright minds working on ideas that will continue to surprise and delight us in all these areas. We are optimistic about the future and want to thank our community for being part of this adventure we call Artifact.
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Artifact, Personalized News App From Instagram Co-Founders, Is Shutting Down

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  • Sorry mate but if you're going to shut down a service which no one has ever heard of then maybe you should have marketed it better.

    • It was/is awesome, but I get that it was a hard sell. Its the same idea that's been tried over and over and over again. Lets do news aggregation! Google Reader but without having to find the RSS feeds! Use an Algorithm to find content users want to read! Gameify it to encourage more usage!

      I mean Google itself has had maybe four of these, Apple has Apple news, flip board, heck yahoo news/ MSN homepage and countless others I'm sure I'm forgetting.

      But here's the thing: It does all of that, but really really we
  • It's not the first time Artifact has shut down [reddit.com].

    Never mind that it was an entirely different Artifact.

    • Maybe another part of the problem.

      Is it sign of arrogance that they did not put "NEWS" in the name of their news aggregator?
  • Used it for a few months - but with so many glitches that I eventually stopped. Also, there was just no value add but the community style comments were much better than many. But when they said AI would help get better content? Nope. I kept getting articles, for example, on how to choose women's clothing or best cars of 2023 months in using it (no interest whatsoever on these) - funny at the beginning, but no, it wasn't any good me and my interests.
  • I love news and had not heard of Artifact.
    I guess that was their main problem.

    But there is a need for a non-shit, non-Google Google News that aggregates the news I want to see from the sources I want to trust.

    And that works via a web page, NOT an app.

    And it must HIDE STORIES I HAVE ALREADY READ!!!

    Can someone make one for me ( and a million others ) please?

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