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Youtube

YouTube's Ad Blocker Crackdown Now Includes Third-Party Apps (theverge.com) 205

YouTube has updated its policies to no longer allow "third-party apps to turn off ads." The Verge reports: This appears to target mobile ad blockers like AdGuard, which lets you open YouTube within the ad blocking app, where you'll get to view videos interruption-free. "We only allow third-party apps to use our API when they follow our API Services Terms of Service," YouTube says. "When we find an app that violates these terms, we will take appropriate action to protect our platform, creators, and viewers." To get around this, YouTube once again suggests signing up for the ad-free YouTube Premium.
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YouTube's Ad Blocker Crackdown Now Includes Third-Party Apps

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  • by h0m3rs1mps0n ( 6457364 ) on Tuesday April 16, 2024 @05:09AM (#64397538)
    You will not win this. Iâ(TM)d rather not watch youtube videos at all than sit through garbage ads. Fuck. Off.
    • by BeTeK ( 2035870 ) on Tuesday April 16, 2024 @05:14AM (#64397552)
      I used to watch youtube without adblock but at some point it became too much. Ad every 5min and un skippable ads also are horrible.
      • You can still watch by yt-dlp then mpv. At this point I completely refuse to view youtube by any kind of web interface.

        • I don't have much free time, but if I did, it'd create a project to chain yt-dl and 3rd party players as a standalone desktop app.

          • I don't have much free time, but if I did, it'd create a project to chain yt-dl and 3rd party players as a standalone desktop app.

            Try FreeTube: https://freetubeapp.io/ [freetubeapp.io] . It's available for Windows, Mac, and various flavours of Linux. I use it on Linux Mint.

            • Re: (Score:2, Insightful)

              by tlhIngan ( 30335 )

              Does it support SponsorBlock? Many videos are just as bad for ads these days. Especially sponsor whore channels like LTT.

        • You can still watch by yt-dlp then mpv. At this point I completely refuse to view youtube by any kind of web interface.

          You can also watch using FreeTube on a laptop or desktop, or NewPipe on an Android phone. I haven't tried the latter on anything other than LineageOS, so if you're running the Android that came with your phone, YMMV.

          As for yt-dlp, I also use it a lot, for videos I want to keep. But without a YouTube GUI of some kind, you're limited to doing full downloads of whatever a search engine turns up. I find the GUI apps - especially FreeTube - allow videos to be a lot more discoverable.

          • Smarttube Next (I think they re-renamed it to just Smarttube again) still works on my Google TV, but now Google is going to step up their efforts to kill these apps allegedly. There are already frequent updates to get around their blocks, but this could mean downtime.

            Downtime when I will have to... WATCH SOMETHING ELSE. Because fuck paying for Youtube after We The Users made it what it is today.

            • by mysidia ( 191772 )

              I would suggest that some kind of update be made to these apps so that on successful download they'll "cache" the video payload, and add an option to push it up to some kind of server or network that can be retrieved from as an alternate to retrieval from Youtube.

              I mean: If Youtube's going to directly attack the apps, then start working together to make the video data itself available without using their servers.

        • Most of the time yt works fine and is reasonably pleasant in Firefox with uBlock Origin. Occasionally it doesn't play or wants to be reloaded once per video before it will play. When none of that works I do the same thing you do, except I use VLC because I prefer the interface.

    • by gweihir ( 88907 )

      Indeed. Same here. Either they get me without ads or they do not get me as a viewer at all. Guess what is worse for YouTube.

      • by fropenn ( 1116699 ) on Tuesday April 16, 2024 @08:46AM (#64397988)
        Guess what is worse for YouTube

        I'm guessing: Google paying to host servers, provide storage space, software engineers to update code, and paying content creators to create content, and getting no ad-views and no paid revenue from you is the worst-case-scenario for Google.

        Look, I'm no Google fan, and in fact I avoid as many of their products as possible (YouTube is the only one I still use regularly), but Google has no obligation to provide their product to you for free.
        • by mysidia ( 191772 ) on Tuesday April 16, 2024 @10:25AM (#64398294)

          and getting no ad-views and no paid revenue from you is the worst-case-scenario

          That is not the worst case scenario. The worst case scenario is I leave Youtube and take with them at least a portion of All my friends (over time) who were not bothering with Ad Blockers anyways.

          This means that while me leaving saves them a tiny bit of money on network resources; It actually causes a negative network effect across their whole userbase which reduces their total number of views from people who might have considered paying for Premium or who were not even thinking of the option of Ad blockers.

          Your value to a social media site is Not the amount of paid revenue from you.

          It's the amount of paid revenue from you plus your network value which includes the value of $$ that can be earned off data learned from you, and the value that can be earned from other people you cause to use the site.

          For example, Let's say the average revenue from a youtuber is "X", and the average network value of a youtuber is "P".

          If I block ads and never pay Youtube anything, But I upload a video to Youtube that 1000 people come to Youtube to watch who would not have watched on Youtube before, then Youtube has zero paid revenue from me, but then my network value is 1000XP that day; that is potentially 10s of dollars immediately, and tens of thousands of dollars over time.

          Ahh, but most people don't upload videos.. Well that is Okay as well, because if I watch Youtube, then I will inevitably end up sharing video links with some of my friends who are Not on Youtube, and referring others to Youtube, then my network value would average (number of users)*(number of referrals)*X*P -- this also adds up to quite a lot over time.

          On the other hand If I stop watching Youtube altogether, then my Network value becomes negative, Because It means I will be actively discouraging friends from watching Youtube by referring them to other sources. Me No longer using Youtube will cause my Network Value to the website to become negative, and if it becomes large enough in the negative direction, then it will certainly exceed the hosting costs.

          It does NOT cost much to display a video to one person, AND most people will not run effective Ad Blockers anyway, so it can be very detrimental for the site to mess with the few who do.

          • by gweihir ( 88907 )

            Exactly. Even if I never watch any ads, my value to Google is still positive if I watch videos, especially if I leave likes and comments. And I do. No idea why so many people do not understand the economics at work here.

          • Re: (Score:2, Insightful)

            Why would your friends that don't use ad blockers leave exactly? Because of your scintillating comments?
            • by mysidia ( 191772 ) on Tuesday April 16, 2024 @12:10PM (#64398644)

              Why would your friends that don't use ad blockers leave exactly

              Because I tell them about a podcast I listened to that's not on Youtube - while you are checking out that podcast on a Podcast site you have a good chance of finding even more things to watch that are not Youtube. Or I tell them about a cool new movie on Netflix, or suggest we watch something together which is also not on Youtube, and they will have therefore left a variable percentage of that time.

              As humans our time is scarce, and Nobody's natural state involves sitting on Youtube waiting for something cool.

              If I give you some neat things to watch that is Not on Youtube, then your Youtube watch hours will naturally decline as you are checking out those things, instead of things that are on Youtube.

        • by gweihir ( 88907 )

          You are very likely guessing wrong. The point is Google needs me because my mere presence makes their product more valuable even if I never watch any ads. But I do not need Google. And I have no obligation to provide my time to Google for free.

        • but Google has no obligation to provide their product to you for free.

          Maybe not, but if they can serve you video, they can serve you ads. If your ad-blocker is working then maybe Google should explain the details of what's so different about that stream. Is it running a crypto miner, for example?

          I agree that they're free to do this, but my ad-blockers are active for security purposes, and I am free to do that.

    • by ruddk ( 5153113 )

      That is probably what they want? You are just an expense for them I guess.
      Well the YouTubers with baked in ads will probably miss you, Personally i skip 75% of those videos and move on to the next video if I am not interested enough in what they have to say.

      • by gweihir ( 88907 )

        Obviously, the more viewers, the more attractive the platform, even if some people do not watch the ads. Every viewer that actually leaves when they force ad viewing is also one viewer less for the actual content creators and more motivation to move someplace else once a critical threshold is reached. What they are doing is prioritizing short-term profit over long-term survival, a common mental derangement among MBAs.

      • I dont mind the sponsor segments in videos so much as I know that revenue is going entirely to the guy. Fair enough, he deserves to get paid for his labor. I'll still skip it, but thats probably baked into the payment assumption anyway.

    • by twocows ( 1216842 ) on Tuesday April 16, 2024 @09:00AM (#64398022)
      You have to understand that they don't care about losing people like us. It's hard to understate just how large YouTube actually is; it's fucking huge. They don't care about losing tens or even hundreds of thousands of users to this, especially since those users don't directly generate revenue (arguably they actually cost money). They don't need the additional popularity they'd get from such people at this point; there isn't really any sufficiently viable alternative to YouTube for the type of content they host and they know it (what, are you going to go to Vimeo instead?).

      Alphabet knows that the vast majority of people aren't savvy enough to find a way around this and are too locked into the service to quit. Most users will either tolerate the ads or buy the ad-free subscription (in which case Alphabet makes even more money off them). They already won this battle a long time ago.

      At the moment uBlock Origin seems to be capable of blocking ads on YouTube proper just fine but doesn't seem to work properly for blocking ads in YouTube shorts (maybe it blocks some but I still get ads injected every three shorts, although I can at least just skip past them). Another key piece of this puzzle, however, is Chrome, which is of course also owned by Alphabet. Chrome and Chromium, and by extension 99% of the other browsers people use, are going to be removing Manifest v2 support pretty soon, at which point only a substantially-reduced functionality version (uBlock Origin Lite) will be able to work on Manifest v3; at that point, only Firefox users will really be able to easily block ads, and considering they've already found a way around uBO for shorts, I doubt it'll remain that way for much longer.
      • there isn't really any sufficiently viable alternative to YouTube for the type of content they host and they know it (what, are you going to go to Vimeo instead?).

        MSFT vs ROTW and they know it.

      • You have to understand that they don't care about losing people like us. It's hard to understate just how large YouTube actually is; it's fucking huge. They don't care about losing tens or even hundreds of thousands of users to this, especially since those users don't directly generate revenue (arguably they actually cost money). They don't need the additional popularity they'd get from such people at this point; there isn't really any sufficiently viable alternative to YouTube for the type of content they host and they know it (what, are you going to go to Vimeo instead?).

        I suspect it's alot higher then 100,000s of users blocking ads. How many people use youtube? Billion? More?

        You will not want to waste valuable resources and manpower to play a cat and mouse game with less then 0.1% of the users. Especially since it will probably be an ongoing cost and not a one time modification of whatever they are doing. Unless of course the blocking users are as low as you say, and youtube / alphabet has too much money and wants to burn some chasing that comparative miniscule revenue.

    • You will not win this. IÃ(TM)d rather not watch youtube videos at all than sit through garbage ads. Fuck. Off.

      Less than a year ago, I sat through those ads. I figured, why not? These guys are providing something useful and watching some ads every now and then pays for it.

      Then, almost a year ago (?) now, the ads became obnoxiously placed and aggressively pushed. YouTube became completely unwatchable. Now, rather than deal with the obvious message delivered by ad blockers, they are doubling down on their strategy.

      It looks like they would rather have $0 than $2 because they want $10. I am happy to oblige that stance t

      • For me, it's not so much the ads that bother me, it's the fact that algorithm gaming is to the point where all videos are converging on a particular style that is insufferable. I just steer clear. There is never really anything that I want on YT all that badly. The youths can have it. I will stick to RTFM like the old that I am.

    • by Luckyo ( 1726890 )

      Youtube's bet on the opposite being true for majority seems to have held so far. If you search google for the topic, you'll find quite a few people from large youtube channels discussing their own numbers in light of long term war on adblockers by youtube.

      They've all gotten the same impression from their own back end metrics that ad blocker usage has declined massively over last decade.

    • My work has some level of adblocking at the firewall as a security measure. Malware has come in through 3rd party ads, so this is reasonable. There's no way end-users can disable it (outside a VPN).

  • by Errol backfiring ( 1280012 ) on Tuesday April 16, 2024 @05:37AM (#64397604) Journal
    If you have a supported model for a free Android release like LineageOS, it seems Google wants to push you to install it. If you use a free "app store" like F-droid, you know that your apps can only track you if you allow it. And Newpipe is a by far better YouTube viewer than YouTube itself, off course available on F-droid.
  • by Tom ( 822 ) on Tuesday April 16, 2024 @05:59AM (#64397630) Homepage Journal

    And that's exactly what YouTube is doing.

    YT is dying. Slowly, and it'll be around for years, but it's dying. The algorithm is starting to fail in very obvious ways, like recommending you the same videos constantly, despite you've scrolled past them a hundred times before. The content has become thinly veiled advertisement in addition to the actual advertisement they shove down your throat in increasingly aggressive manner. Most of the large content creators don't make much money anymore on YouTube and would probably jump ship the moment a competitor with a comparative audience size appears.

    They're desperately trying to keep the cash cow alive somehow. And when you run out of ideas to innovate and make a good product, you start to ask yourself how you can fleece your customers for more.

    • by DarkOx ( 621550 )

      I am curious why you think this. I don't see any 'real' competition for YT in terms of place besides traditional network/syndicated media production for content creators.

      Steve Crowder is a good example. Love him or hate him he has a fairly substantial audience and they are arguably as hostile to Google as it gets. He uses Rumble on his own site and actively encourages people to watch there, yet he STILL simulcasts on YouTube as far as I know; because people still watch there even though he has to censor ha

      • by Tom ( 822 )

        There isn't any meaningful competition.

        I've tried Rumble myself both as a viewer and as a content producer (very small channel), and it's just... not even in the same league, barely on the same continent.

        But there's always a chance a competitor suddenly appears when some VCs with deep pockets decide it's worth the gamble.

        • That depends on what you consider competition for YouTube.

          From a creator's perspective, there may not be much that competes with it. But if you don't care about what wastes your time, YouTube is hardly the only thing you can keep droning in the background while you code, design or tinker with hardware.

      • by _xeno_ ( 155264 ) on Tuesday April 16, 2024 @08:51AM (#64398004) Homepage Journal

        I don't see any 'real' competition for YT in terms of place besides traditional network/syndicated media production for content creators.

        For content creators? Sure. They're going to get screwed.

        But for viewers? Pretty much anything that anyone can do that isn't watch YouTube is competition. It doesn't have to be streaming video. It could be games. If enough people decide it's more worth their time than YouTube, it could be watching grass grow or paint dry. It doesn't really matter.

        Meanwhile on the couch potato end YouTube charges absolutely ridiculous subscription rates, They are asking more than Netflix, Hulu, etc, and i assume people must be paying or that they think they can push people to pay to escape the ads and that they will rather than jump ship.

        Exactly. If YouTube makes the viewing experience miserable enough, people aren't going to decide "I'll subscribe to YouTube!" they're going to decide "screw this, I'll do something else."

        It's one thing if there's arguably a value add for a service, like better quality or earlier access or something. But YouTube Premium's "value add" is basically "we'll stop intentionally poking you with a stick." That's not a good way to get people to pay, that's a good way to get people to do something else, and there's a LOT of "something else" people can do besides watch videos on YouTube.

      • I don't see any 'real' competition for YT in terms of place besides traditional network/syndicated media production for content creators.

        Well, there's Twitch, Instagram, TikTok. There's more obscure things like Rumble, Vimeo is still around, there was that other one I forgot. Right now Youtube is the standard, but if they piss the viewers off enough, which they seem to be intent on doing, people will start actively looking for alternatives. They will certainly be totally safe for a long time, no question, but they may have entered a death spiral where revenues are falling, in large part because people are pissed off by all the ads, they try

    • by AmiMoJo ( 196126 )

      There is now a need for DeArrow, an extension that replaces YouTube clickbait thumbnails and video titles with real ones. The website for it says that this is nobody's fault, clickbait is just inevitable, but YouTube could do a lot to fix it by adjusting their algorithm.

      You are right though, you have to work hard to get through it's useless recommendations. On SmartTube I made the "don't recommend this" and "don't recommend this channel" options the first and second things on the context menu because I use

    • by gweihir ( 88907 )

      Indeed. Late-stage enshittification. I do watch and follow a small number of youtube creators, but it has been ages since I found any new ones I like. Most stuff the "algorithm" tries to show me is just shallow, political propaganda or infantile crap.

    • by Phics ( 934282 )

      I think you might be confused about who YouTube's customers are.

      • by Tom ( 822 )

        Absolutely not. The YouTube customers are the people buying ads on the platform.

        YouTube is fleecing them by raising the number of ads they can bill them for, even though they're force-showing them to visitors who have very clearly expressed that they don't want ads and are more likely to hold the ads against the customers who paid for them than see them as an incentive to buy or as a positive brand-image thing.

    • Not a good analogy. People drown silently.

    • The algorithm is starting to fail in very obvious ways, like recommending you the same videos constantly, despite you've scrolled past them a hundred times before.

      Understatement of the year. Their algorithms prevent me from finding anything new at all! It is insane. They would be much better off with no algorithm at all.

      The way to reset it is to delete the cookie and never use YouTube with a logged in account. Every time you delete the cookie, it is like a breath of fresh air and you can see some new things for a little while.

    • I'm too lazy to find the reference, but.. I read recently that the gross financial product of YouTube (equivalent to GNP for a country, ie. all financial effects in) is around $250 Billion/year... making it fairly a fairly humongous force in the economy. Basically, "influencers". I don't know if that is accurate, but... fwics, it's probably not far wrong.

      There is an entire generation of people who never stop using their phone.. never leaves their hand... and lots of beautiful people to create content for th
  • No hell it won't. *click*. I don't care what website it is. If I really want to see something, I will find it elsewhere.

  • YT manages to block me every once in a while, but I still manage to change settings and re-block them. Their shorts ae now getting full of ads / sponsors that you can't dismiss/block like regular shorts. YT Shorts aren't as bad as Facebook/Meta Shorts which are full of sexy sex workers tying to get you to go to porn sites.
  • YouTube is getting so desperate. I listen to YouTube videos while I go to sleep, and I recently found out they totally disabled being able to play a video while the device is locked. They even closed the loophole where you can put it in desktop mode and do it. You have to buy premium to do that. So I just turn my phone face down on the night stand and leave the screen on and it works fine.
  • I don't mind paying for YouTube Premium. I watch a lot of videos, both for entertainment and education. I'm happy to contribute to the cost involved with delivering that content to me. I don't know how much gets funnelled back to the actual creators but most of them have Patreon accounts and I subscribe to the few I watch on a regular basis.
    • I don't know how much gets funnelled back to the actual creators

      The Linus Tech Tips channel occasionally does a breakdown of their sources of revenue. In the most recent one I recall watching (probably about a year ago) they shared that they got a massively disproportionate amount of their Youtube revenue (in a good way) from Premium subscribers. It seems to be a decent way to support creators, even if less direct than something like Patreon.

      • That's heartening to hear. Very few YouTubers share their income but sometimes you can tell because they've ugpraded their equipment or the stuff they do.
    • I don't mind paying for YouTube Premium.

      I would like to pay for Youtube premium. Unfortunately, I can not find a way to do it anonymously. I don't want their algorithms locking me in. It becomes airtight after only a week or two and nothing new is shown until a brand new video that fits the narrow parameters is uploaded. There is no exploring the 'long tail' of previous videos because, again, after an amount of time, you are on their rails, not your own.

    • by AmiMoJo ( 196126 )

      Even with YouTube Premium I still require SponsorBlock (removed in-video ads, filler, and other BS) and DeArrow (replaced clickbait thumbnails and video titles with descriptive ones).

    • Youtube is going to do the same as all the other platforms. Take Amazon for example. Prime video used to be free. Then they started putting advertisements in. Other platforms have done similar shitty things. Start pushing ads and then offer a premium tier where you pay more for not seeing them. Nothing but pure greed. Fuck them.

  • I'll say it again - I use ReVanced because it has accessibility settings YouTube refuses to expose (default video speed, etc.)

    I use it with my YouTube Premium subscription.

    Google better not violate the ADA by blocking accessibility tools - that would be a criminal act.

  • I would watch YouTube with ads if Goggle knew what the word moderation means. But for some reason they think stuffing the experience full with ads to the point the content becomes unwatchable is ok.

    There is two ways this will play out:
    1. They will fail and I will keep using YouTube.
    2. They break my ad blocker so I stop using YouTube.

    There is actually a third option, Google make the amount of ads reasonable. The odds of that are zero, so we are really just looking at the first two options.
    • by gweihir ( 88907 )

      There is actually a third option, Google make the amount of ads reasonable. The odds of that are zero, so we are really just looking at the first two options.

      That would require reasonable management at Google. That ship has sailed long ago.

    • There is actually a third option, Google make the amount of ads reasonable. The odds of that are zero, so we are really just looking at the first two options.

      There is a fourth option as well, and it involves a societal ban on any advertising beyond printed words that say basically "you can get this product or service here, and this is how much it costs". No photos, video, or or other visual cues, and no audio.

      Clearly, the odds of that ever happening are also zero, and always have been. But contemplating a world without advertising as we know it is an interesting thought experiment. Our world would be VERY different from what it is now - perhaps unrecognizably so

  • by ThumpBzztZoom ( 6976422 ) on Tuesday April 16, 2024 @07:12AM (#64397762)

    Firefox with the uBlock Origin extension still works to watch ad-free Youtube.

  • Everyone should keep a copy of Proxomitron handy for when they do finally kill in browser ad blockers

  • If a program tells me to disable an anti virus scanner, I don't install it. Why? Because I don't trust it to not infect me with malware. I might whitelist a program that I absolutely trust because it happens to trip up on more modern scanners due to how the program works.

    Ad's are a virus conduit that leads to malware infections. So.

    If a website tells me to disable an Ad blocker, I don't use it. Why? Because I don't trust it to not infect me with malware. I might whitelist a site that I absolutely trust beca

  • As Youtube is servicing ads from youtube.com domain itself.

  • Don't just skip the ads. Make a conscious effort to not buy anything you see advertised on Youtube (or elsewhere on the net where they are not wanted). Tell companies specifically you won't buy from them for that reason. Make advertising a net negative for advertisers. We've seen advertisers leave Twitter when their ads become a liability so we know it is possible.

    As long as advertising works they are going to shove it down your throat at every opportunity.
  • I don't know about all of you, but I would find it trivial to simply ignore YouTube.

    I quit watching OTA TV and switched to cable / satellite because of the Ads.
    I quit watching cable / satellite and switched to streaming because of the Ads.
    When YouTube reaches the same level of annoyance with Ads, I'll simply quit watching it as well.

    It really is that simple for me. There is very little I care about on YouTube that I'm willing to sit
    through uninterruptible advertising. As more people reach the same conclus

  • I'd pay google for their content that they get for free if they offered it for a reasonable price. But they don't.

  • Still plays YouTube ad free, no extensions needed

  • Aside from all of the browser extensions, or using a mobile browser like Brave, the biggest problem is that these ads are intrusive and put in at random times rather than being inserted at the typical "commercial break" spot. Hulu used to allow you to watch a video without interruption if you watched some extended unblockable ads up front, and quite frequently I would do just that when I had a Hulu account. It was convenient and let me watch my video uninterrupted. If YouTube would implement something li

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