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Delta Air Lines CEO Questions Financial Strategy of Low-Cost Carriers (businessinsider.com) 43

Delta Air Lines CEO Ed Bastian had stark words for competing airlines that depend on selling low-priced tickets to stay alive. From a report: "You cannot, if you are on the lower end of the industry's food chain, continue to post losses, particularly given the health of the demand set we've seen over these last couple of years," Bastian said as Delta reported disappointing second-quarter financials and warned things could get even worse.

Airlines that can't break even "will not be given the opportunity to continue to run business models they have," he added. Bastian's comments came in response to a question about the potential for structural changes within the industry as many airlines struggle to remain profitable. [...] A big contributor to the lower profits was lower airfares and extra capacity, especially in economy class,

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Delta Air Lines CEO Questions Financial Strategy of Low-Cost Carriers

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  • ...hey Delta, don't go gobbling up low-cost carriers. Stay in your lane.

  • It's the old story - Sell cheap and make your profit by doing a large volume of business

    It does not really work but some businesses continue to think it will.

    I guess P.T. Barnum, if you believe the legend, was right - "There's a sucker born every minute"

    • Re: (Score:2, Informative)

      by Stormwatch ( 703920 )

      More like the old joke: "We lose money on every sale, but make it up in volume!"

    • by DarkOx ( 621550 )

      It works fine - if it didn't there'd be no gas stations or grocery stores.

      The joke old 'joke' is about selling at loss and the other guy chimes in and says "we'll make it up in volume."

      There is nothing inherently wrong with low-margin, high volume model so long as

      1) the product / service and its inputs are relatively unlikely to experience disruptions. Example it would be a bad fit for a tourism outfit where a few weeks unseasonably hot/cold/wet etc weather could blow out the financial picture for the enti

    • It's the old story - Sell cheap and make your profit by doing a large volume of business

      It does not really work but some businesses continue to think it will.

      I guess P.T. Barnum, if you believe the legend, was right - "There's a sucker born every minute"

      Yes, it does work ... sometimes. It even has a name: disruptive innovation. As part of the paradigm, entrenched incumbent companies always claim that it doesn't work.

      • by jonadab ( 583620 )
        It works for goods and services for which there is a robust demand. Groceries are a great example.

        Airline tickets, probably *would* be in that category if you could offer genuinely *cheap* tickets to popular overseas locations, but it's hard to do that with traditional aircraft, because there are costs you can't easily control (notably, fuel). There's a certain amount you can do with buying the most fuel-efficient aircraft possible, but that only gets you so far.

        If I were looking to be disruptive and get
    • It's the old story - Sell cheap and make your profit by doing a large volume of business

      It does not really work but some businesses continue to think it will.

      I guess P.T. Barnum, if you believe the legend, was right - "There's a sucker born every minute"

      Selling for lower margins but higher volumes doesn't work? Does Wal Mart, Costco, Amazon, etc know this? Because they've made, you know, billions from this model.

      Of course it works, IF your volume is high enough. What's hurting low cost carriers is the legacy of 9-11: all of the security red tape now makes flying take MUCH longer. Southwest made their bones on $99 fares coupled with busy flight schedules. You make money in part by getting 'em on and off those planes as fast as you can so you can squeeze in

      • by jonadab ( 583620 )
        Wal-Mart, Costco, Amazon, and so on, all sell products that the average person buys quite frequently (like, weekly or so). The demands for these products is robust and doesn't really depend on the economy being especially good at the moment. Additionally, these are products that can be produced cheaply.

        Airline tickets are something the average person buys *occasionally* and in many cases will simply forego if money is tight; and there are uncontrollable costs (notably, fuel) that make up a very substantia
  • by wakeboarder ( 2695839 ) on Tuesday July 16, 2024 @04:28PM (#64630695)
    At least spirit and allegiant have continuous growth over the last 5-10 years minus covid. They have linear growth. And they will continue to operate as long as their revenue increases. If growth flattens out, then yes there will be an issue. I personally want to take budget airlines because they are a better price 2-3x better than delta for the flights I have and more convenient at my location. Yeah delta is nicer, but not worth the cost. I think things will change if the budget airlines ever peak out on customers, for now they will siphon some customers from other airlines, but enable more people to fly with cheap tickets. If they raise their prices many people probably won't fly.
    • Comment removed based on user account deletion
    • Allegiant seems to a bit different in that it operates to vacation destinations popular in the cities it flies and is a subsidiary of a travel company so booking tours using their own aircraft can help keep them afloat. They fly point to point from smaller cites to Las Vegas and Florida, and don't seem to be real commotion for the majors.
    • I just booked 3 tickets (one way) from Costa Rica to Pittsburgh.

      United: $1350. Includes seat choice and 2 bags, plus carryons.

      Spirt: $850. This is the upgraded price to get the same options as I got with United.

      $500 difference. I still went with United. More comfortable seating.

      • No way I'd take a budget airline on a 6+ hr flight. I'd do the same. Intra-US flights, yes
        • Summary
          Well, it took 3 hours of chatting with a United Airlines agent via the text-chat thing on my phone, but I got what I wanted out of it – and a bonus!!

          Details – The Problem
          During the booking process for plane tickets on Sunday, I accepted an offer to apply for the airline branded credit card. Usually that process is instant and the new booking uses the new card number. However, this time around, it wasn’t instantly approved, so I had to pay with a different card, unless I wanted to ri

  • by smoot123 ( 1027084 ) on Tuesday July 16, 2024 @04:38PM (#64630729)

    High price airlines never ever file for bankruptcy [reuters.com].

    Sheesh. Low-cost has nothing to do with it. Saying businesses shouldn't lose money is a pretty general statement and even that's not universal. Virtually every startup begins by losing money to buy market share.

    How about he say what he really means: "We don't like low-price competitors. They put downward pressure on our prices and profits. You shouldn't invest or buy their tickets because their business model scares us."

    • " Virtually every startup begins by losing money to buy market share."

      And how many of these start-ups survive using this business model....
      • Selling at a loss to gain market share is a basic tried and true business strategy, especially for new entrants.

        Certainly doesn't ensure success. But being unknown and selling for the same price as established brand doesn't exactly line the coffers with certainty either.

      • And how many of these start-ups survive using this business model....

        IIRC, about one in ten. The key word was "start". The surviving one now has enough market recognition and scale they can raise prices and reduce costs to the point where they start making a profit.

    • Comment removed based on user account deletion
  • Our low cost airlines - Ryanair, Easyjet and various others - are growing rapidly. The incumbents are clinging on - sometimes with the help of governments that give them privileges at airports. But this is typical incumbent whining...

    • Our low cost airlines - Ryanair, Easyjet and various others - are growing rapidly. The incumbents are clinging on - sometimes with the help of governments that give them privileges at airports. But this is typical incumbent whining...

      One of Europe's incumbents issue is just about every country has it's own national airline and wants to protect it and they typically well paid and organized employees. As a result, they don't let them fail and try to keep prices high; giving low cost airlines a way in. Couple that with the relative was of getting from a second tier airport to a nearby city and yo have a good environment for low cost carriers. In the US, the handful of majors can cut prices to match and grab customers if a low cost airline

      • Re:Look at Europe (Score:5, Informative)

        by thegarbz ( 1787294 ) on Tuesday July 16, 2024 @06:45PM (#64631077)

        Not quite for two reasons. Firstly: The European airline industry is much like the global car industry. They may have fancy unique names per country, but they aren't actually run by countries and in many case protectionism is narrowly targeted not to flag carriers, but rather to whomever makes financial sense. E.g. KLM didn't get a benefit from the Netherlands because the government has pride in the royal national airline, it got a bailout because it's a big employer and the leading hub of Europe's second largest airport and the failure of it would cause a financial crisis in the country. Not everyone gets bailouts like this. Where it doesn't make sense several flag carriers have gone under, e.g. Alitalia was left to die, the corpse of which is now 50/50 owned by Lufthansa and the Italian government under ITA.

        Secondly: It's not a case of keeping costs high allowing low cost airlines to creep in. Quite the opposite, low cost carriers are *owned by* the major flag carriers, and flag carriers are themselves part of larger groups from other countries. Low cost airlines provide one thing, flag carriers provide another. I can fly via Transavia to London cheaper than I can via KLM. But if I'm going to America it'll be a KLM/British Airways codeshare, the low cost airlines do not work with majors in this way. There's still a space for full service airlines along side low cost airlines.

        Also Easyjet and Ryanair are the odd ones out in the Europe. They are about the only two independent ones. Most low cost airlines are owned by an incumbent flag carrier.

        KLM is owned by Air France, and they own a low cost airline subsidiary Transavia.
        Austrian Airlines is owned by the Lufthansa Group, who also feature a low cost airline subsidiary Eurowings.
        Some are not so nebulous in names. Spain's flag carrier Iberia owns a low cost airline called Iberia Express. TAP Air Portugal is similar owning a low cost subsidiary TAP Express. Incidentally Iberia is owned by IAG along with British Airways which leads to a very interesting situation in Spain because IAG also own budget airline Vueling - so it's competing against itself.
        Turkish Airlines owns Pegasus.

        It goes on.

        • And a player in the Eastern European market. But thank you for pointing out the development of incumbent owned low cost airlines; it is an interesting response to the problem!

        • by mjwx ( 966435 )

          Also Easyjet and Ryanair are the odd ones out in the Europe. They are about the only two independent ones. Most low cost airlines are owned by an incumbent flag carrier.

          KLM is owned by Air France, and they own a low cost airline subsidiary Transavia.
          Austrian Airlines is owned by the Lufthansa Group, who also feature a low cost airline subsidiary Eurowings.
          Some are not so nebulous in names. Spain's flag carrier Iberia owns a low cost airline called Iberia Express. TAP Air Portugal is similar owning a low cost subsidiary TAP Express. Incidentally Iberia is owned by IAG along with British Airways which leads to a very interesting situation in Spain because IAG also own budget airline Vueling - so it's competing against itself.
          Turkish Airlines owns Pegasus.

          It goes on.

          Its worse than that,

          Apart from a few like EasyJet, RyanAir and TUI, Most airlines are part of a few large companies.

          Lufthansa group (protip: never fly Lufthansa), Lufthansa, Austrian, Brussels, Swiss with low cost airline Eurowings.
          AirFrance/KLM, Air France, KLM, Transavia.
          IAG, British Airways, Iberia, Aer Lingus, low cost carriers Level and Vueling.

          ITA is now part of Lufthansa group (never fly Lufthansa). It's a lot like the car industry where a small number of companies own a large number of b

      • That is not the reason. There are multiple reasons why ULCC airlines work better in Europe:
        1) Shorter flights: Europe is more densely populated and doesn't really have flyover country - there is something to see almost everywhere.
        2) More vacation days: makes Europeans travel more often. This, by the way, makes Europeans more accepting for the ULCC unpleasantness - the vacation is nothing special and bearing with some discomfort to be able to afford more vacation trips is considered a good trade off.
        3) Bette

    • Obligatory Cheap Flights [youtube.com] references.
  • Why charge less when you can charge more.

    • Depends on the consumer. If someone is cost conscious you want to race to the bottom to charge less. If someone isn't then you don't. If I fly for an hour it'll be a low cost budget airline. If I fly for 5+ hours it will be a full service airline because my comfort is worth the money to me.

  • It's About Southwest (Score:4, Informative)

    by Thelasko ( 1196535 ) on Tuesday July 16, 2024 @05:51PM (#64630967) Journal
    Southwest Airlines is currently fighting off a corporate raid. [cnbc.com] Sounds like these comments are intended to be in support of the raiders (Elliott Management) to get some sort of favor out of them. Delta is #2 in the US market in terms of passengers carried, [wikipedia.org] and Southwest is #3. Breaking up Southwest would relive a lot of pressure on the traditional airlines (American, Delta, United).
  • They must be causing him grief.

  • Exactly how does he expect to enforce that?

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