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United States

FTC Takes on Subscription Traps With 'Click To Cancel' Rule (reuters.com) 33

The U.S. Federal Trade Commission adopted a final rule on Wednesday requiring businesses to make it as easy to cancel subscriptions and memberships as it is to sign up, in the agency's last major rulemaking before the Nov. 5 election. From a report: The "click to cancel" rule requires retailers, gyms and other businesses to get consumers' consent for subscriptions, auto-renewals and free trials that convert to paid memberships. The cancellation method must be "at least as easy to use" as the sign up process. FTC Chair Lina Khan said in an interview that the rule is an overdue response to a rising number of consumer complaints about situations in which it is "extraordinarily easy to sign up for a subscription, but absurdly difficult to cancel."

"Companies shouldn't be able to trick you into paying for subscriptions that you don't want," Khan said. The rule prohibits requiring consumers who signed up through an app or a website to go through a chat bot or agent to cancel. For in-person signups, companies must provide means to cancel by phone or online. "The pandemic brought to the surface just how businesses are making people jump through endless hoops," Khan said. Requiring in-person cancellations while the businesses themselves were closed "really highlighted the absurdity of these practices," she said.

FTC Takes on Subscription Traps With 'Click To Cancel' Rule

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  • KHAAAAAAAAAAN (Score:2, Insightful)

    This is fantastic news. I hope she can get more done before the Trump presidency ousts her. The FTC has been toothless and craven for too many decades before this.
  • Efficient markets (Score:5, Insightful)

    by Iamthecheese ( 1264298 ) on Wednesday October 16, 2024 @12:25PM (#64869255)
    This may actually help the subscription business model. I know I've refused things I would have signed up for because I knew they would be virtually uncancellable. Of course there's the additional market lubrication. And someone who wants a gym subscription or meal service is likely to go with one or another, this doesn't remove the actual demand.
    • by Bert64 ( 520050 )

      Exactly this, i always look at the unsubscribe process *before* signing up for anything. If the unsubscribe process is unnecessarily difficult then i won't sign up at all. If there's a simple "cancel" button in the web interface then i'm quite happy to give the service a try.

      • Companies sometimes change things on you afterwards. Such as reducing the day/hours for the agents you have to call to cancel. It may be 24/365 when you sign up, but could still change.

  • by SmaryJerry ( 2759091 ) on Wednesday October 16, 2024 @01:02PM (#64869343)
    They would only accept a cancellation via e-mail, then once you cancelled via e-mail they wouldn't let you for a full extra year, then when I disputed the charge on a credit card, they rebilled it again, then I even changed my credit card # to be rid of the them, they claimed to be a "utility" and abused the bank's automatic processing of utilities for updates of credit card number to bill again. We are talking about a make-up sample box claiming to be a utility. It was the most difficult process.
  • by Hoi Polloi ( 522990 ) on Wednesday October 16, 2024 @01:14PM (#64869391) Journal

    I've avoided products and services because they are subscriptions. 9/10 you forget about them, they jack up the cost in an email that disappears in your spam folder, etc. They make subscribing very easy but leaving can be an Easter egg hunt. I keep a close eye on my CC reports though and I catch subscription bloat but I doubt most people track these things. I wonder if it should be a practice to claim your CC card was stolen and get a new number once a year to clear things out.

    • Every month, I go through what bounced off my credit cards, and see what happened. If I can't easily cancel an account, I hire a lawyer to do a C&D on the firm. Usually because they got served legal paperwork, they cancel the account and blacklist me forever because of the company standard in most companies to kick out as far as possibly anyone lawyering up. This is a last resort, but it is a lot cheaper than blocking some subscription, then finding they have destroyed your credit, perhaps doing "sew

  • A decade ago I had to fight it out with both Frontier and Dish to cancel the landline and the satellite TV respectively. I had to cancel a credit card to break auto renewal to Scientific American. I currently have a Chase credit card that seems to be uncancellable unless I dedicate considerable time to waiting on hold. So I reported the card stolen and then never activated the replacement. After two years they still haven't cancelled the card or even enquired about it.

    So there is still more work to be done,

  • ... an affirmative consent to autorenew. i.e. if I receive a 30 free trial, or sign up for 3 months to some service, they have to ask me to affirm whether I want to autorenew or not when the subscription expires. i.e. I, the user must click yes or no. And I should not be penalized for selecting the no option. i.e. there must be no incentive of any kind for choosing to say yes.

  • we can't let government interfere with these companies' freedums! the free market wants it to be hard to unsubscribe so that's how it should be :D

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