Max Is Getting Ready For Its Own Password-Sharing Crackdown (theverge.com) 18
Max will begin a gradual password-sharing crackdown with "soft messaging" over the next few months, with a potential price increase to follow. The Verge reports: During Warner Bros. Discovery's Q3 earnings call on Thursday, chief financial officer Gunnar Wiedenfels said this initial rollout would be followed by more progress in 2025 and 2026. Wiedenfels called password sharing "a form of price rises," as the company is "asking members who have not signed up, or multi-household members to pay a little bit more." This isn't the first time we've heard about Max's interest in password sharing, but now we have more details about when -- and how -- it will all begin. [...]
Wiedenfels didn't rule out the possibility of a Max price increase, either. He said that the "premium nature" of the service leaves "a fair amount of room to continue to push a price we've been judicious about." Max last raised prices across its ad-free plans in June.
Wiedenfels didn't rule out the possibility of a Max price increase, either. He said that the "premium nature" of the service leaves "a fair amount of room to continue to push a price we've been judicious about." Max last raised prices across its ad-free plans in June.
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Max or HBO
So I take it that HBO is somehow linked to whatever Max is? I know of HBO.
Yes. After a couple of other names, HBO ended up with the name "HBO Max" for their streaming service. Discovery then merged their crap content into the service, and rebranded it as Max. Discovery used to be high class content, but that's two decades ago; now it's just reality trash, true crime trash and the like.
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You are clearly not the target demographic if you are not already familiar with such a premium video service as Max. /s
Pay no attention, this is just more of David Zaslav enshittifying what was one of the better streaming services.
Max? (Score:2)
Never heard of the guy.
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https://m.youtube.com/watch?v=... [youtube.com]
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Because this is Max: https://www.youtube.com/watch?... [youtube.com]
Max Headroom. (Score:2)
Max Headroom.
Or
Max Power.
we taking about the same Max? (Score:2)
Premium (Score:2)
"Well of course it must be premium. We did the Sopranos, right?"
Its name recognition is low enough that I had to query who it was associated with... but sure. Go ahead and raise the price. That will tell you what you need to know about the perceived value of your service.
Max who? (Score:2)
I am guessing its not Max Verstappen (current Formula 1 champion) He only needs a few points in the next 3 races to keep his title.
Headroom (Score:2)
Max Headroom.
We can't be talking about the same "Max" (Score:2)
The "Max" I've heard about the past few years is the one that keeps killing off its series, followed by the complete removal of any already published episodes of those series so it can claim a tax write-down. There's certainly nothing "premium" about that Max, though.