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Max Is Getting Ready For Its Own Password-Sharing Crackdown (theverge.com) 42

Max will begin a gradual password-sharing crackdown with "soft messaging" over the next few months, with a potential price increase to follow. The Verge reports: During Warner Bros. Discovery's Q3 earnings call on Thursday, chief financial officer Gunnar Wiedenfels said this initial rollout would be followed by more progress in 2025 and 2026. Wiedenfels called password sharing "a form of price rises," as the company is "asking members who have not signed up, or multi-household members to pay a little bit more." This isn't the first time we've heard about Max's interest in password sharing, but now we have more details about when -- and how -- it will all begin. [...]

Wiedenfels didn't rule out the possibility of a Max price increase, either. He said that the "premium nature" of the service leaves "a fair amount of room to continue to push a price we've been judicious about." Max last raised prices across its ad-free plans in June.

Max Is Getting Ready For Its Own Password-Sharing Crackdown

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  • Never heard of the guy.

  • Because the one I see looks more and more like deep cable every day.
  • "Well of course it must be premium. We did the Sopranos, right?"

    Its name recognition is low enough that I had to query who it was associated with... but sure. Go ahead and raise the price. That will tell you what you need to know about the perceived value of your service.

    • by Targon ( 17348 )

      The idiots in charge dropped the HBO Go app in favor of the Max app, even when far more people are familiar with HBO than Cinemax.

  • I am guessing its not Max Verstappen (current Formula 1 champion) He only needs a few points in the next 3 races to keep his title.

  • by 93 Escort Wagon ( 326346 ) on Friday November 08, 2024 @02:28AM (#64929835)

    The "Max" I've heard about the past few years is the one that keeps killing off its series, followed by the complete removal of any already published episodes of those series so it can claim a tax write-down. There's certainly nothing "premium" about that Max, though.

  • "Max" (no longer HBO Max) has noticeably downgraded their selection of content, with significantly fewer, worthwhile new additions. They're thinking "me too" so they can do what Netflix did, successfully, but they have much less to offer for their customers, so dream on, Max.
  • doesnt everyone just get max for free via something else? no really. i get it free from cellphone, friends get it free from cable tv. the "sign in with provider" list has a bunch of choices. >_>

Children begin by loving their parents. After a time they judge them. Rarely, if ever, do they forgive them. - Oscar Wilde

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