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United Kingdom

UK Bans Fake Reviews and 'Sneaky' Fees For Online Products (theverge.com) 40

The United Kingdom has banned "outrageous fake reviews and sneaky hidden fees" to make life easier for online shoppers. From a report: New measures under the Digital Markets, Competition, and Consumer Act 2024 came into force on Sunday that require online platforms to transparently include all mandatory fees within a product's advertised price, including booking or admin charges.

The law targets so-called "dripped pricing," in which additional fees -- like platform service charges -- are dripped in during a customer's checkout process to dupe them into paying a higher price than expected. The ban "aims to bring to an end the shock that online shoppers get when they reach the end of their shopping experience only to find a raft of extra fees lumped on top," according to Justin Madders, the UK's Minister for Employment Rights, Competition and Markets.

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UK Bans Fake Reviews and 'Sneaky' Fees For Online Products

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  • Wishful Thinking (Score:4, Interesting)

    by Bahbus ( 1180627 ) on Monday April 07, 2025 @04:27PM (#65287819) Homepage

    I just wish all prices, everywhere in the world were required to be "the price" - in person and online. If an item has a price tag for $139.99 and it's the only item I'm buying, I should only be paying $139.99. Not $139.99 plus taxes, plus fees. Calculate that ahead of time and include it in your prices before I get to the register/checkout. A long time ago, when you had to do everything manually, I could see it being a pain in the ass, but it would be trivial to do it now a days. Hell, it's one of the smartest things a retail business could do nowadays.

    • There's something to be said about taxes and government-imposed fees being separate: the business doesn't control them, and makes advertising across a wide area difficult. Sales tax rates can vary as much as almost 10% between neighboring states...
      • No there isn't business can't control a lot of thing, like rent, price of electricity whatever they know what sales tax they are paying. As a consumer, in general I don't care what portion of the cost comes from where, all I care is what price it is going to be to me. Things like tax rates varying between states only makes it harder because how is a consumer meant to know and keep up to date with all the variations in tax rates. If you wish for more clarity shops are quite welcome to put the price, or amoun

      • by Bahbus ( 1180627 )

        and makes advertising across a wide area difficult. Sales tax rates can vary as much as almost 10% between neighboring states...

        Not a problem that I care about. That only affects chains and is something for them to figure out. "Oh no, we can no longer create one nationwide advertisement, oh whatever shall we do?!"

      • It doesn't need to be though. Here in Australia we have the 10% GST (I believe most places call that VAT. Thats the thing trump accused of being a "Tariff on american goods", except its on all goods and services, including those produced in australia.Its a universal sales tax, nobody really likes it, but it replaced a whole mess of older state taxes, and it probably is here to stay. Its 10% and probably wont change anytime soon for political reasons).

        Anyway, part of it is that advertised prices have to incl

      • the business doesn't control them

        Not at all true. The business is in exclusive control over the price of product to the consumer and as the collector of taxes it is no more passed on as a line item to the consumer as the day to day variance of energy, or the spot price of the product they buy, or the delivery fee they pay for a screwed up order. The business can eat regional variance quite easily, and even if they didn't there's no reason not to specify the exact price. Taxes aren't different day to day, they are fixed often for many years

    • by AmiMoJo ( 196126 )

      For online it should be mandatory to display the shipping price along side the item. At least an estimate based on general location.

    • by mjwx ( 966435 )

      I just wish all prices, everywhere in the world were required to be "the price" - in person and online. If an item has a price tag for $139.99 and it's the only item I'm buying, I should only be paying $139.99. Not $139.99 plus taxes, plus fees. Calculate that ahead of time and include it in your prices before I get to the register/checkout. A long time ago, when you had to do everything manually, I could see it being a pain in the ass, but it would be trivial to do it now a days. Hell, it's one of the smartest things a retail business could do nowadays.

      Laws in most countries already do this. That you must be able to buy a good or service for the advertised price. If Ryanair advertises a £10 fare to Lisbon, then I must be able to purchase said fare for 10 of my finest British pounds and no more. This new law just seems to codify that failing to do so "with a computer" is explicitly not an acceptable excuse. Sadly every few years a company finds a new way to get around this, booking fees, platform fees, delivery fees, fuel surcharges and every t

  • by devslash0 ( 4203435 ) on Monday April 07, 2025 @05:08PM (#65287959)

    The next step should be to ban another sourge of the internet being "free" trials of online services that require your credit card details upfront, on day 1, and where it automatically autorenews at the end of the "free" period. If something is free, in the light of GDPR and other related regulations, you should not be asking for credit card information because there is no payment to make therefore you don't need credit card data to fulfil the function of setting up a free trial. Then, the default policy should be for the subscription to expire by default at the end of the trial.

    • This pattern appears darker than it really is. In this world of unlimited email addresses on demand, a completely wide open free access period is just begging to be abused. Requiring a verified payment method is one way of keeping trials limited to one per user.

      Now expiring with a negative option, as in defaulting to not entering into a paid subscription, that could still be done even with the card now on file. But if the complaint is against up front provisioning of a payment method, how would you prevent

    • by mjwx ( 966435 )

      The next step should be to ban another sourge of the internet being "free" trials of online services that require your credit card details upfront, on day 1, and where it automatically autorenews at the end of the "free" period. If something is free, in the light of GDPR and other related regulations, you should not be asking for credit card information because there is no payment to make therefore you don't need credit card data to fulfil the function of setting up a free trial. Then, the default policy should be for the subscription to expire by default at the end of the trial.

      I largely agree with your sentiment, however I think this is a "caveat emptor" situation. People need to learn that if they need to enter card info, what you're getting isn't "free". I agree the law should be geared to protect the consumer but you can go too far.

      What is needed is a simple means to cancel without any recourse from the vendor. If one is not clearly provided a simple email saying "I $name wish to cancel my service as of the end of the current billing period $date", if they do not comply the

  • Whew, real reviews for fake products are safe. Trust me, the fees are real too.

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