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Framework Stops Selling Some of Its Laptops in the US Due To Tariffs (404media.co) 52

Framework -- a company that makes upgradeable and repairable laptops -- will pause sales on several versions of one of its models in America thanks to Trump's tariffs, it said. From a report: "Due to the new tariffs that came into effect on April 5th, we're temporarily pausing US sales on a few base Framework Laptop 13 systems (Ultra 5 125H and Ryzen 5 7640U). For now, these models will be removed from our US site. We will continue to provide updates as we have them," Framework said in a post on X.

A spokesperson for Framework told 404 Media in an email that the company was pausing sales on their six lowest priced units in the U.S. They clarified that those models are still available to customers that are ordering the machines outside of America.

Framework Stops Selling Some of Its Laptops in the US Due To Tariffs

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  • So, if I'm understanding correctly, they stopped selling out of vengeance? They're an American company located in San Fransisco.
    • I do not think you understood correctly.

    • It does sound like they're using tariffs as an excuse for some other weakness.
      • Re: So.... (Score:5, Insightful)

        by caseih ( 160668 ) on Monday April 07, 2025 @09:56PM (#65288519)

        Well if the laptops would be too expensive to sell with the tariff tacked on, why bother importing them in the first place? You expect them to simply eat the tariff and sell their laptop at the same price they do now? I am genuinely curious.

        Further, theoretically the point of the tariffs are to push Americans towards American-made goods. So stopping the sale of imported Framework laptops would seem to be something that the folks who have posted here so far should applaud.

        But it's obvious from the posts on this story so far that Americans still don't understand that the American consumer pays the tariffs.

        • I can't do detailed analysis now, but tariffs apply to all vendors, so if they had competitive product, they would continue to sell it despite tariffs. They don't have to import it before selling it, so they don't really need to take that risk, just add lead time.
          • by caseih ( 160668 )

            Yes that's one way thing they could have done. But I suspect in the end the result is the same. Demand will be gone for these low-end, low-margin laptops at a 20% price hike. Makes business sense to not even bother with them.

            • That makes sense, but I still interpret this as a result of overall macroeconomic conditions (doubtless affected by the tariffs) rather than specific tariffs. It's not at all clear how significant the macroeconomic effects of the tariffs will be or even how they will measure and time out, so sortof a strange moment to quickly redefine strategy on one factor. Seems politically motivated or excusatory somehow. Sorry, I don't think I'm a conspiracy theorist, but definitely a skeptic.
              • A company doesn't make decisions on the macroeconomic effects. They look at the cost of goods and the price that they can sell their product at (and quantities at a given price point) and decide whether to offer it or not.

                These tariffs are huge. 10-50% extra cost (depending on where it is sourced) is going to change a lot of company's calculations. Lots of times, they will just decide not to sell a product.

          • You don't know that they don't need to take that risk. I know nothing about Framework and the specifics of their business, so this will be generic (and in many ways it is much better that it be generic - these are things every single importer will be facing and will be making their own calculations).

            A smaller company that ships smaller volumes is going to have a larger fraction of the sales price in general overhead (i.e. the opposite of economies of scale - not everybody can be the biggest). One way to red

        • I would expect them to sell the laptop at the current price plus the tariff and see if people still buy them. Since all other laptops which I assume are imported will also go up in price by the same amount (well maybe not the same amount trumps tariff are just random). Not just give up trying to sell them.

          • They pay the tariff when they import the goods, not when the customer buys them. Unless they ship to the customer from the source, which would cost more and take longer

        • You expect them to simply eat the tariff and sell their laptop at the same price they do now? I am genuinely curious.

          It's not an unreasonable position - presumably all their products originate from overseas, but they only are 'suspending sales' of certain lower-priced models, and not mentioning raising prices on the more expensive models, presumably they are either 'eating' the tariffs on the more expensive offerings, or they are waiting to see how tariffs play out/wind up and then raise prices.

          • More expensive items have larger margins.
            Cheaper items have smaller margins.

            Eating a cost increase is easy on a more expensive thing than a cheaper thing. That's why in times of cost pressure, companies get rid of their cheaper SKUs.

            So yes, it's an unreasonable position in this context.
            Now if they had decided to stop selling everything, then I'd say that was an ideological position. This is just normal business behavior.
            As costs go up, cheaper stuff becomes harder to make, because people don't like s
    • Re:So.... (Score:5, Insightful)

      by DamnOregonian ( 963763 ) on Monday April 07, 2025 @09:51PM (#65288517)
      No, they stopped selling their lower margin machines because the margins are now negative. This is an obvious consequence of tariffs. This is how tariffs kill businesses.
      They could raise the prices on their lower margin machines, but pricing of SKUs is far more complicated than that. Simply shifting all the price points upwards completely alters the revenue model.

      Where Framework is located doesn't really matter- what matters is that they need to sell things made outside of the US, in the US.

      So in short, no, you didn't understand correctly.
      • They arent trying to understand, they are paid trolls attacking anything negative to the US right now - reactions to Trumps tariffs are high on Russia agenda right now as a follow up to the tariffs themselves, because getting people het up about American companies not toeing the line increases confrontation.

        See how quickly several other people chimed in with supporting comments talking negatively about the company? Its a coordinated effort.

      • They could raise the prices on their lower margin machines, but pricing of SKUs is far more complicated than that. Simply shifting all the price points upwards completely alters the revenue model.

        In what way? I don't doubt you, I'm just genuinely curious how shifting prices does that. Are you saying their different models have parts sourced from different places, so costs have not gone up uniformly across their product-line?

        • Re:So.... (Score:5, Insightful)

          by DamnOregonian ( 963763 ) on Monday April 07, 2025 @10:26PM (#65288577)
          Because price points affect revenue in a more convoluted fashion than simply "I charged 20% more, now I make 20% more."
          As you raise prices, the demand will fall depending on the intended consumer.
          At the high end, you can afford to pump these pretty hard, because those fuckers will pay anything.
          At the mid range, you can pump a little, but less, because there is a threshold where these people will look for something else.
          At the low end, people are looking for the cheapest thing they can find. Touch that price, and people will flock away from you.
          This is why the low margin devices were dropped- because they didn't perceive people being willing to pay the tariff-adjusted price for them, and ending up with extra inventory that you have to sell at a loss is how small businesses die.

          Are you saying their different models have parts sourced from different places, so costs have not gone up uniformly across their product-line?

          Nope. I mean that might be true- but the base effect isn't because of that. It's simply because people react to prices- demand isn't price invariant.

    • by caseih ( 160668 )

      No they are simply doing what Trump wants them to do. They are no longer importing certain laptops because the tariff would make them too expensive to sell. Isn't that the goal of the tariffs, to get Framework to stop importing foreign-made laptops and start making them here at home?

      • No they are simply doing what Trump wants them to do. They are no longer importing certain laptops because the tariff would make them too expensive to sell. Isn't that the goal of the tariffs, to get Framework to stop importing foreign-made laptops and start making them here at home?

        What????? Not being able to sell these models profitably doesn’t equate to “and we can make them here.” How would they start making them here? Stop importing foreign components? Spin up a factory? Hire already trained Americans who know how to do this work? No. They just have to stop selling lower margin devices, and are hurt, officially, by the tariffs. This persistent belief that we can just magically make shit here, and make it affordably.

      • For a company like Framework the answer is simply too hard to make them here at any real scale, we don't have the infrastructure or skill to do mass consumer electronic production.

        An interesting thread here from an industrial engineer theory crafting what Nintendo would have to do to produce the Switch 2 in the USA today via contract (assuming they don't have the time to build a new factory as I assume Framework also does not have that capacity or money for).

        Okay lets game this out: You are a Nintendo emplo [bsky.app]

        • For a company like Framework the answer is simply too hard to make them here at any real scale, we don't have the infrastructure or skill to do mass consumer electronic production.

          That's just not true. We don't have the economics for it.
          We manufacture a lot of electronics- but only the really fucking expensive kinds.

          An interesting thread here from an industrial engineer theory crafting what Nintendo would have to do to produce the Switch 2 in the USA today via contract (assuming they don't have the time to build a new factory as I assume Framework also does not have that capacity or money for).

          Read it again. They don't cite a lack of skill, they cite a lack of capacity- and that's very true.
          When you're only focusing on the high end, the demand is much lower.
          The US could spin up capacity in a heartbeat- if someone wanted to pay for it. And Americans do not.

          Like their cited example of screens- yes, those would have to be imported.
          You know why? Because the 3

    • You're not understanding supply chain, manufacturing or pretty much anything a business has to deal with. American company or not most of their components still come from overseas. Actually a quick seach show they are assembled in Taiwan as well. Since you have no knowledge about business I'll explain; the most likely reason for discontinuing some models while still providing others comes down to economics as most business decisions are.

    • by XXongo ( 3986865 )

      So, if I'm understanding correctly, they stopped selling out of vengeance? They're an American company located in San Fransisco.

      They didn't stop selling. They stopped selling several versions of one of its models.

    • by Rumagent ( 86695 )
      With the greatest respect: Do you suffer some sort of mental deficiency? How can you still not understand how tariffs work?
  • So, an "American laptop computer manufacturer" outsourced their production, overseas, and now has a problem. Whoa!

    Think of where "coder" pay would be, if not for outsourcing overseas. Or, how about working conditions and the length of work weeks. A couple decades ago, I looked at project work to help pay off unexpected bills. I quickly found out that my competition was not here in the USA, but overseas. There was no way to compete with someone working for less that $5 a day, a long day.

    • Are we saying outsourced like they were once produced in American factories? How many laptops are domestically produced as in even assembly, much less components. Is there a consumer scale LCD factory in the US? Is it even possible to build any laptop with 100% USA made parts at all?

      The U3 rate last month was 4.2, Americans have jobs right now, they seem to be competing with $5 a day workers just fine. If my company could replace me with a $5 person overseas I would start to think about my future differen

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