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Consumers Are Increasingly Turning To Buy-Now-Pay-Later Services For Groceries (nytimes.com) 135

Nearly a quarter of consumers using buy-now-pay-later loans now finance their grocery purchases, representing a significant increase from 14% a year ago, according to a recent LendingTree survey. The shift marks a departure from the traditional use of these short-term financing services for big-ticket items like electronics and furniture toward everyday essentials including groceries, utility bills, and streaming services.

The BNPL market has experienced dramatic growth, expanding from $2 billion in consumer purchases in 2019 to more than $116.3 billion by 2023. Morgan Stanley found that 28% of surveyed Americans had used BNPL services with about 30% of those users applying the financing to grocery purchases. Food prices have risen 28% since 2020, creating particular pressure on lower-income households earning less than $50,000 annually, who represent the largest user base for these services.

Consumers Are Increasingly Turning To Buy-Now-Pay-Later Services For Groceries

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  • by Joe_Dragon ( 2206452 ) on Friday June 06, 2025 @10:04AM (#65431602)

    And how do they plan to repo them?

    • by geekmux ( 1040042 ) on Friday June 06, 2025 @10:07AM (#65431610)

      And how do they plan to repo them?

      An army of long-fingered nursing students logging intern hours as tactical regurgitators?

      Hey, look on the bright si, oh wait shit sorry. Covered in puke over here too.

      (My theory? BNPL is such a horrific 'failure' that it is quite the money laundering scheme that wasn't really meant to make a profit.)

    • And how do they plan to repo them?

      Save those turds, you might need them in the bankruptcy proceedings!

      • Always remember to get a receipt [reddit.com] when going to the bathroom.
        • Always remember to get a receipt [reddit.com] when going to the bathroom.

          While out doesn't fit the standard narrative, it turns out that there appears to be an issue in Europe as well. https://www.ecb.europa.eu/stat... [europa.eu]

          https://www.greeneuropeanjourn... [greeneuropeanjournal.eu]

          So we get to do some introspection. Is it your thesis that people in the EU and especially Germany are in the same situation? Or that it only counts if it is happening in 'Murrica?

          I personally know people, a friend of the wife's, who have done this for decades, not just since Cheeto and his band of incompetents became kin

          • by skam240 ( 789197 )

            The worrying part is that the numbers of people doing this are increasing and yes it's still worrying if it's happening in Europe too. It doesnt matter that your wife's friend does it or not either way.

    • And how do they plan to repo them?

      The you are what you eat loophole to serfdom.

    • They don't. They (probably mistakenly) believe they can make up for non payment with transaction fees. They get their cut up front from the merchant.

      Most of these are operating like early Uber at this point: keep bringing in dumber and dumber money investors to keep floating, and hope for something in the macroeconomic environment to flip in their favor.

  • by RobinH ( 124750 ) on Friday June 06, 2025 @10:04AM (#65431604) Homepage
    It seems like if you're so poor that you can't afford to buy groceries in cash, you should consider using the food bank. That's what it's there for.
    • by FictionPimp ( 712802 ) on Friday June 06, 2025 @10:11AM (#65431616) Homepage

      What happens when there is a run on the food bank? It seems there is a growing inequity problem that is starting to put housing and food out of the reach of more and more people in the 1st world.

      • Basic food like oatmeal and ground beef are cheap. The problem is people are buying more expensive food and sugary drinks. I volunteered at a food bank for years, the food wasn't expensive to make.
        • While I love the idea of the average american living on gruel and water. I don't know if that is the sign of a strong country.

        • Ground beef is cheap? I mean, compared to steak, sure, but it's still at least twice as expensive as any other protein.
          • Cockroaches are free.

            And as a bonus, farming them saves you money on insecticide.

            Make America Gobble Arthropods!!

    • by ArchieBunker ( 132337 ) on Friday June 06, 2025 @10:21AM (#65431646)

      If people are using installment plans to buy groceries you might want to examine the cause. We’ve seen this before and what comes after isn’t pretty.

      • I could see your point if we were so desperate that we started doing crazy things like electing convicted felons who are close friends with known pedophiles as well as started killing CEOs in the streets. However, since that's not happening then clearly we have nothing to be concerned about. Everything is fine! EVERYTHING IS FINE!

        On a completely unrelated note, I wonder how long it will be before many billionaires suddenly decide to vacation in New Zealand. It's crazy watching this unfold while the el
    • What happens when some orange lunatic pulls all the funding for food banks?
    • by rsilvergun ( 571051 ) on Friday June 06, 2025 @10:44AM (#65431682)
      Yeah people are already going to the food banks but they are running out of food. I don't mean they're running out of the good stuff I mean they just don't have anything.

      Meanwhile the big beautiful bill that is almost certainly going to pass the Senate will slash food stamps and funding to food banks. It's also going to slash funding to combat bird flu so you can expect egg prices to skyrocket soon. Tax cuts for billionaires soon to be trillionaires have to be paid for somehow or the bond markets freak out...

      I don't think the people here on this forum truly understand how desperate things are getting out there. And we haven't even seen the worst of it yet. That's all scheduled for right after the midterm elections...
      • by AmiMoJo ( 196126 )

        I'm starting to think I can see Trump's genius 4D chess strategy here. One of his minions was asked about the 10% tariffs on bananas and the fact that Walmart put prices up by 8%. His answer was that things made in America don't pay tariffs. Ah, but you can't grow bananas in America, right? Well there lies Trump's genius! Climate change will soon change all that!

        • by dbialac ( 320955 )

          Ah, but you can't grow bananas in America, right?

          Actually, yes, you can, all over the place. I used to grow bananas in my back yard in Florida as did my neighbor. You just need the right climate and there are a lot of other areas in the US that will grow bananas through fruiting, depending on the variety.

          • by rsilvergun ( 571051 ) on Friday June 06, 2025 @11:52AM (#65431894)
            This is why I hate americans. We have absolutely no nuance.

            Yes with a lot of effort and in certain places in America you can grow a few bananas. But you're not going to be running a banana plantation here without significant cost that will raise the price of bananas well beyond what anyone can afford.

            You don't just need the right climate you need the right soil and conditions and you need lots and lots of water.

            So yes America could grow bananas if you're okay with paying, I mean it's one banana how much could it cost $10?
        • by rsilvergun ( 571051 ) on Friday June 06, 2025 @11:50AM (#65431886)
          But even a senile old man can sign the paperwork project 2025 puts in front of his desk every day.

          Trump is just a figurehead. There are evil and very intelligent men behind him doing terrible things to us all
          • Trump reminds me of GWB 2.0 except the conservative organizations had more of a hand in choosing Bush while P2025 is largely riding the coattails of Trump. Trump doesn't care because they're doing much of the legwork to find him loyalists for cabinet positions, so he'll keep them around as long as they're useful to him. After that, they'll get hung out to dry like everyone before them.
        • Ah, but you can't grow bananas in America, right?
          You could if you wanted ...

          Bananas are not "that" picky.

          I mean in some areas where water is scarce you grow alfalpha, for cattle to produce milk. Makes sense, right?
          And at some other places you grow Almonds, and so much water they have there not either.

          Bananas on the other hand are not "that" water intensive. But in general a plant gives fruits only once, like Maize or Wheat.

        • I'm starting to think I can see Trump's genius 4D chess strategy here. One of his minions was asked about the 10% tariffs on bananas and the fact that Walmart put prices up by 8%. His answer was that things made in America don't pay tariffs. Ah, but you can't grow bananas in America, right? Well there lies Trump's genius! Climate change will soon change all that!

          Here's a snarky/smirky comment [youtube.com] from Commerce Secretary Howard Lutnick about no tariffs if you build/produce in America, after being asked about bananas by House Rep. Madeleine Dean of Pennsylvania. Guess he doesn't know about coffee either -- unless he thinks the entire U.S. can get all its coffee and bananas from Hawaii. (The initial exchange about bananas is here [youtube.com] (t=270s)

          • by HiThere ( 15173 )

            Those are probably also practical in parts of Florida, California, and perhaps Texas.

            • Those are probably also practical in parts of Florida, California, and perhaps Texas.

              Sure, but probably not in anywhere near enough quantity to meet U.S. demand, and, according to an article I recently read, most of the bananas grown in Hawaii are consumed there and their coffee is rather expensive already.

    • Or just apply for SNAP, that's precisely why it exists.

      • by Anonymous Coward
        Until Trump and his Republican numb-nuts cut the program.
      • Like funding for food banks, which has already been cut, SNAP is on the chopping block.

        SNAP also stands for SUPPLEMENTAL nutrition ASSISTANCE program. It is not intended to nor for many, many people does it meet their food needs. And it is pathetic how many people cannot get it at all. Especially pathetic is how this includes many students. It's harder for students (half-time or more) to qualify for SNAP, they have to meet an exemption from student restrictions like a disability, caring for a child, or work

        • I 100% agree SNAP should be expanded and simplified. We are positively obsessed with means testing. I just don't like this idea of relying on food banks aka charity, good as their intentions are it masks systemic problems as described our system is insufficient yet overcomplicated.

    • by dbialac ( 320955 )
      It may be more of a situation where you have a new job and the day you get paid has changed. Something like this could be very useful.
    • by Bert64 ( 520050 )

      Have you ever considered that people who can afford to buy up front, still buy on credit if the terms are agreeable (eg interest free for 6 months)?
      You pay the same amount, but you pay it later so that money can earn interest for you until then.

    • I don't know about your food banks, but here in Canada, they're not run by the government. They're charities. I'm ALREADY paying taxes to try to make sure our government takes care of less fortunate people, and they've failed by foisting that off onto food banks, which are run on shoestring budgets, charity, and luck. What happens when people can't afford to give to the food bank, like when there's a recession?

      If it were a government agency that was guaranteed to have affordable/free food so that anyone cou

  • by DarkOx ( 621550 ) on Friday June 06, 2025 @10:18AM (#65431632) Journal

    What is included in BNPL?

    Does that include traditional credit cards? I would expect simple demographic trends to explain a lot of the shift. The little old ladies writing checks at the grocery store because that is how they always bought their groceries are aging out.

    Hardly anyone carries cash any more so even small "pocket change" purchases done at grocery stores (stopped in for another half gallon of milk) probably are car purchases now, further skewing the numbers.

    Maybe consumers are finally getting educated and learning debit cards are mostly just stupid? Use your credit card get better consumer protections and rewards of some kind however small in value..

    I am not exactly shopping and the expensive upscale posh grocery operations. I certainly have not seen a 'lay away' counter at any of the local Food Lion stores. How does one even do BNPL other than a credit card at a grocery?

    • by abulafia ( 7826 )
      BNPL is structured a bit differently than credit cards, and the lending decision is made at purchase-time.

      It is also typically more expensive than credit card transaction fees for merchants. The more it is used, the more it raises prices for everyone.

  • Guess he forgot (Score:4, Informative)

    by ArchieBunker ( 132337 ) on Friday June 06, 2025 @10:19AM (#65431636)

    About this promise. https://amp.cnn.com/cnn/2025/0... [cnn.com]

  • Credit Cards? (Score:2, Interesting)

    "buy-now-pay-later loans"

    Wait-- that just means credit cards. Buy now, pay when the bill comes (or, actually, 20 days after the bill comes).

    Yeah, I buy groceries with my credit card.

    • Yeah, I buy groceries with my credit card.

      Yes, that's a normal way to buy groceries and that's "buy now pay later".
    • Re:Credit Cards? (Score:5, Informative)

      by caseih ( 160668 ) on Friday June 06, 2025 @10:38AM (#65431670)

      No not credit cards. You can be forgiven for not reading the article since it's behind a pay wall. But even the summary makes it clear we're not talking about credit cards. These are loan services that offer short-term loans with zero percent interest for a very small window.

      From the article:

      When Tia Hodge stocked up at her local Kroger in early April, her bill was nearly $400. At checkout, she scanned her app from Klarna, a buy now, pay later company that offers short-term loans. Klarna paid the grocery store for the 71 items in the cart. Mrs. Hodge split her payments to Klarna into four installments of about $100, with zero interest.

      "Food prices have skyrocketed," said Mrs. Hodge, of Austell, Ga., who plans how much she'll spend on each trip to the grocery store based on her cash flow and other expenses that month, including credit-card debt and student loans. Being able to spread out the payments for groceries has helped her family of four---soon to be five---budget better, she said.

      • With zero interest loans it's fishing in the same pond as credit cards, but by not calling it a virtual credit card they probably avoid a lot of regulation. They do cash back too.

        I used to think it was a shit idea, but when I just think of it as a credit card without the need for physical cards and a payment network it makes lot more sense.

        • I felt the same way at first. Traditional BNPL schemes were very predatory. However, Klarna (and others) appear to be playing approximately the same game as the traditional credit card processors. They charge transaction fees that are roughly the same as credit card processors, and like credit cards their customers don't pay extra if they pay their bill on time. Klarna, in particular actually appears to give customers interest free time.

          The difference, for consumers, is primarily that a Klarna account

      • Mrs. Hodge's family can't afford to pay for groceries for their existing family of four, and they decide to make the family BIGGER?! That is terribly decision making. They need to be cutting expenses; not creating more.

      • i mean, that's what a credit card is. you pay with the card and if you pay the balance before finance charges kick in, you don't pay any interest. if not, you get charged.

    • by gweihir ( 88907 )

      Are you trying to be cute? Because you are not.

    • These are ultra high interest short-term loans for people who can't get credit cards because they make so little money or they have so much debt or more likely both.

      We have been collapsing the economy for 40 years maybe 50. It's coming to a head finally. Bad things are going to happen and we're not going to escape it.
    • ALMOST, they are lines of credit with insane fees and interest rates that make credit cards look cheap. BNPL is what someone truly desperate would use that can't use a credit card.
    • Wait-- that just means credit cards.

      Next time before you say that ask yourself this: "Why would we use different terms for something?" Have a think, do a bit of research, and then maybe you'll realise that no- these are very different from credit cards with very different implications which is why we call it something else.

  • by serafean ( 4896143 ) on Friday June 06, 2025 @10:30AM (#65431666)

    After mortgages, student debt, here comes hot-dog debt.

  • When people need to buy groceries on credit, things are going downhill fast.

    • I've been buying everything on credit since I got a credit card 35+ years ago. I also always pay off the bill in full. For me, it's an interest-free loan for approximately a month. Historically, dealing with cash and coins was just annoying. Now that I can pay with my phone (linked to my credit card), paying with credit is even easier.

      BNPL is an unfortunate name since, technically, credit cards are also buy-now-pay-later. But BNPL is a different kind of credit, i.e., the terms, repayment schedule, and inte

      • by SirSlud ( 67381 )

        So what do you get from using a credit card if you always pay it off? Are you magically always one month behind being able to afford anything?

        I'm guessing it's not that. Do you get points? Services? Goodies? I wonder how credit card companies pay for those? Oh yeah, you pay for them - and that's even if you use the stuff that comes "with" credit cards. Truly the ultimate middleman/redistribution scheme.

        • I get not having to deal with carrying sufficient cash and restocking at ATMs not dealing with coins. Like I said: cash and coins are annoying.
        • by Bert64 ( 520050 )

          The points come from the transaction processing fees...
          There is a transaction processing cost with every form of payment - taking cash is not free, taking checks is not free. Cards are generally more efficient because they're fully electronic, so some of the fees can be passed back to the customer.

          The alternative would be giving everyone a discount % for card payments relative to other payment methods. If they just lowered the fees to merchants, then merchants would make more margin on card payments.

        • by Bert64 ( 520050 )

          Also cards are convenient from a customer perspective.
          Quicker to make payments, provides a log of transactions, no messing with change or having to visit the ATM etc.

      • by gweihir ( 88907 )

        I hate people that are intentionally dense. Do you need to use that card because of the credit? No? It is just convenient? Then SHUT THE HELL UP, asshole!

  • by swillden ( 191260 ) <shawn-ds@willden.org> on Friday June 06, 2025 @11:01AM (#65431718) Journal

    The buy-now-pay-later services being used are zero interest as long as payments are made on time, so it could just be a case of people who are living paycheck to paycheck (which indicates bad financial management more than poverty) using this to smooth out their expenses so they don't have to wait for their paycheck to be able to buy groceries. It could be a significant improvement for those who used to occasionally use payday loans (which are not zero interest). These people would be better off adjusting their spending habits to maintain a buffer of their own cash instead, but if they aren't going to do that BNPL is a better option than waiting for payday before buying food or using a payday loan service.

    But obviously the only reason these by-now-pay-later services are in business is because some of their customers fail to make the zero-interest payments and end up having to pay interest, and this number is high enough to make them profitable. It would be very interesting to find out what that percentage is. People who are paying interest on regular purchases like groceries are throwing money away, which is clearly bad.

    • That's what I assumed as well. Buy Now Pay Later loans like this have a long history of being predatory. So I took a look at what it would cost to accept Klarna (as an example) as a merchant. The reality is that they have transaction fees that are very similar to credit cards. In other words, these companies do not need to rely on missed payments to make a profit.

      These companies are apparently setting themselves up to replace traditional credit card payment systems, which suits me right down to the gr

    • The buy-now-pay-later services being used are zero interest as long as payments are made on time, so it could just be a case of people who are living paycheck to paycheck (which indicates bad financial management more than poverty) using this to smooth out their expenses so they don't have to wait for their paycheck to be able to buy groceries.

      Explain how buy now pay later works for a recurring cost?

    • so it could just be a case of people who are living paycheck to paycheck

      People in this position are already served by credit cards. No people who are using BNPL services for basic groceries are already deeper in the shit than just paycheck to paycheck.

  • I was planning to buy bananas on the lay away plan.

  • But if nobody tiene credito, hay un gran problema para todos!

    So I technically buy now and pay later for groceries. I buy them now on my credit card and I pay for them later at the end of the billing period when I pay off my balance in full.

    There's a 4 week grace period on my card, so technically if I buy something at the start of the billing period and pay it off at the end of the grace period, it's up to 8 weeks after the fact.

    I get paid twice a month and I usually balance the split for my household spendi

  • by Too Late for Cool ID ( 1794870 ) on Friday June 06, 2025 @11:55AM (#65431902)

    My grandfather ran a grocery/general store (and I'm pretty old) for years, and buying on credit was the norm.

    When Piggly Wiggly, the first chain supermarket, started, people thought that one reason it would fail is that customers had to pay cash, with no way to buy on credit.

    • Your grandfather also worked at the same employer for 30 years and was able to raise a family on a single income.

    • This used to be typical *FOR A VERY DIFFERENT REASON*.

      We are not living in your grandfather's world. The motivations are not the same.

  • by Murdoch5 ( 1563847 ) on Friday June 06, 2025 @11:59AM (#65431916) Homepage
    If COVID was the reason, everything increased in price due to supply systems having strain, since the strain is gone, why haven't the prices gone down? I live in Ontario, Canada, in May, our grocery bill for the month was ~$2600 CAD, or ~$650 / week, which broke down to $400 for staple groceries, and, $250 for other stuff. I have a family of four, that means per week, we spent $162.5 / person. That is not a sustainable grocery bill, and we could buy cheaper food, and less food, but we're not in that situation as a requirement, but I know people who are. How much of that $650 could we really cut? I know the answer, we could get down to about $425 / week, but that would be a penny pinched, stretch food budget, which expanded to the month is $1700. The breakdown of that is $300 for staple, and $125 for other stuff, which includes TP, Paper Towel, Lysol Wipes, etc...

    The solution to this problem is regulation, and caps because there's no reason groceries giants are generating record profits, while people are going broke just to live. The NDP party leader tried to fake care about this problem, and "grilled" the grocery CEOs, which of course did nothing, and was never going to, but on record the prices are high because they can be high. Obviously, you need to make a profit, but a reasonable profit. When a grocery CEO can brag about the record, "Scrooge McDuck" level of profit, while people are taking out loans to buy staples, that's a major, flashing, alarm ringing issue.

    I overheard a mother at Walmart a few weeks back say (paraphrased): "We can only spend $100 on the groceries for the week.", what are you buying that will last a week for $100? Nothing, forget about eating meat, a pack of Pork Chops, the cheapest meat in the meat section (also my favourite), was $17. The chicken, drumsticks, were $19, so let's assume you wanted to have meat twice that week, that's $40 or 40% of that food budget. Factor in $20 TP, $9 milk, $10 eggs, and some bread $5. That's $80, that leaves $20, for everything else, and she had kids who needed lunch food. This is not a magic, unknown, we need regulation, and we needed it years ago.
    • Investors are screwing everybody worldwide. They have to be blocked from food and housing.

      You can save money being sanitary and civilized, using a bidet. Also most that toilet paper comes from new trees, not recycled and their favorite trees are from the rainforest... Plus some has a % of plastic in it. Just imagine that... you wipe your ass (smearing it around not really cleaning any more than you clean your hands wiping them with a dry napkin) with something that will out live many generations of your des

      • I know my family can reduce our grocery costs, I'm not blind to that, but, I can't reduce it as much as I should be able to. You can fairly argue I don't need "sanitization wipes", Lysol, although I get Great Value. Likewise, you could argue I don't need premium eggs, and the costs come down, but, if I was going full on budget mode, the $425 mark, is really it.

        I'm in my late 30s, but when I was in my teens, 20-years-ago, I remember getting weekly groceries with my father for under $150! We had a famil
  • It's astonishing, to me, that BNPL grocery usage was 14% last year.

    And, now it's pushing 25%? Unbelievable. This probably won't end well.

  • A lot of these services are interest free, or provide an initial interest-free period.

    I could afford to pay up front, but then someone offers me 6 months interest free? Why wouldn't i take that?
    Then the money can sit in a savings account for 6 months earning interest for me.
    I end up paying the exact same amount, only 6-12 months later by which time i've earned some free interest on my savings and inflation has made the repayment amount marginally lower.

    I've bought a number of things in this way for this rea

  • Buying things on credit, including the newfangled BNPL schemes, can make sense for rare or one-off purchases. If the loan truly is interest-free, you can save quite a bit in opportunity cost by holding onto that money longer (and nominally investing it into something more productive than under the mattress.) All assuming you're not in danger of triggering some onerous penalty. But that only makes sense if you are going to pay off or otherwise discharge the loan before you need to re-buy that product. If you
  • "Consumers Are Increasingly Turning To Buy-Now-Pay-Later Services For Groceries"

    Yeah that's called "being fucking poor", for all you geniuses at the New York Times.

    Corrected headline:

    "Consumers Are Increasingly Too Fucking Poor To Buy Groceries"

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