Amazon Is About To Be Flooded With AI-Generated Video Ads 26
Amazon has launched its AI-powered Video Generator tool in the U.S., allowing sellers to quickly create photorealistic, motion-enhanced video ads often with a single click. "We'll likely see Amazon retailers utilizing AI-generated video ads in the wild now that the tool is generally available in the U.S. and costs nothing to use -- unless the ads are so convincing that we don't notice anything at all," says The Verge. From the report: New capabilities include motion improvements to show items in action, which Amazon says is best for showcasing products like toys, tools, and worn accessories. For example, Video Generator can now create clips that show someone wearing a watch on their wrist and checking the time, instead of simply displaying the watch on a table. The tool generates six different videos to choose from, and allows brands to add their logos to the finished results.
The Video Generator can now also make ads with multiple connected scenes that include humans, pets, text overlays, and background music. The editing timeline shown in Amazon's announcement video suggests the ads max out at 21 seconds.. The resulting ads edge closer to the traditional commercials we're used to seeing while watching TV or online content, compared to raw clips generated by video AI tools like OpenAI's Sora or Adobe Firefly.
A new video summarization feature can create condensed video ads from existing footage, such as demos, tutorials, and social media content. Amazon says Video Generator will automatically identify and extract key clips to generate new videos formatted for ad campaigns. A one-click image-to-video feature is also available that creates shorter GIF-style clips to show products in action.
The Video Generator can now also make ads with multiple connected scenes that include humans, pets, text overlays, and background music. The editing timeline shown in Amazon's announcement video suggests the ads max out at 21 seconds.. The resulting ads edge closer to the traditional commercials we're used to seeing while watching TV or online content, compared to raw clips generated by video AI tools like OpenAI's Sora or Adobe Firefly.
A new video summarization feature can create condensed video ads from existing footage, such as demos, tutorials, and social media content. Amazon says Video Generator will automatically identify and extract key clips to generate new videos formatted for ad campaigns. A one-click image-to-video feature is also available that creates shorter GIF-style clips to show products in action.
Jingle Bells, Jingle Bells (Score:3)
Seriously, what do they expect to happen?
Re:Jingle Bells, Jingle Bells (Score:4, Insightful)
Amazon has always made billions off of counterfeit merchandise. Of course they're going to do whatever they can to help out those customers, the scammers. Now, the scammers won't even have to bother getting cheap knockoff merchandise made, they can just use the - free - fake video service to generate their ads. Zero investment, free money, and Amazon gets their cut!
I think we've finally found out what Phase 2 is.
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???
Good. I need some underpants!
It has always been about the ads (Score:3)
It is always ads, marketing, or convincing you to buy more product. Destroying the planet one datacenter at a time just to shake the magic money tree one more time to find out that people that search for tina turner videos on tuesday are 0.00013% more likely to be influenced to buy mattresses within the next six weeks. Spending billions of dollars to make twenty bucks.
Ublock Origin FTW (Score:4, Informative)
Seriously, it turns the web from a puke-filled hellscape into a tolerable enshitifying crapscape. A big step up!
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Seriously. My mom talks about watching youtube on her smart tv and having to endure all the ads. I honestly wonder why she bothers as I know I would barely ever use it if I had to use it without some sort of ad blocking.
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Unfortunately it's not that cheap in many other countries and YT has been actively blocking VPNs so some of us would end up paying more just for YT than for Netflix and PrimeVideo combined. There's a lot on YT but most of it is crap and not worth paying for.
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Not a fan of a service that's free for just long enough to establish itself as a monopoly for the type of content they do and then starts piling on the ads and fees. I also dont watch $10 dollars a month worth of content on there (in my own summation). She doesnt think so either as she's aware of the paid service.
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Time to get mom a Mac Mini and a wireless keyboard and mouse. Install Firefox, etc.
Re: Ublock Origin FTW (Score:2)
Assuming our civilization survives (Score:5, Insightful)
We're going to have to or we're not going to make it out the other end. You can't have the ability to run scams and do fake bullshit this easy and not have it collapse basically everything.
Also if you have elderly relatives who are a little out of it in the head then you need to keep a close eye on their finances because every single scam artist on the planet is gunning for them and they have weapons the likes of which we have never seen.
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then I suspect we are going to come out of this mess with a hell of a lot more critical thinking skills.
Naa, critical thinking skills are not evoluationaire and not learned. People have them or not. And hence the general stupidity may get suspended for a bit, but that is about the best to hope for.
You can't have the ability to run scams and do fake bullshit this easy and not have it collapse basically everything.
Indeed. Too many assholes in the human race. So far you had to be somewhat wealthy or somewhat capable to run scams and that restricted things. With this development, any asshole can (and will) now do it.
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Wait, I would think you would support third world scammers that target first-worlders. I mean, they are only trying to help redistribute the wealth in a more equitable way, right?
Re: Assuming our civilization survives (Score:3)
Scammers will probably stealing photos and voice of family members, then running sophisticated bank transfer scams, pretending to be family in danger.
Turtles all the way down (Score:2)
So faked ads selling counterfeit products. Can’t wait
I welcome that (Score:2)
This way, I can more easily identify products to _not_ buy.
photorealistic, motion-enhanced video ads (Score:2)
...which no-one wants. Do something useful instead, Amazon.
Subtitle lost opportunity (Score:1)
I am not posting this to nitpick, just because I felt the joke would have been funnier with proper spelling.
It's not "AI-at-nauseam dept.", it's "AI-ad-nauseam dept." which, in this context, makes a lot more sense.
Cool (Score:2)
Amazon Slop (Score:2)
Great, so now there will be useless AI generated video slop next to the useless photoshopped product images - and I'm certain Amazon will heavily promote these trash AI videos to try and justify the expense. 90% of product videos on Amazon are already completely useless for learning anything about a product and this will just bring that up to 99%. Guess it's time to make a uBlock filter to hide all videos on Amazon.
I'm actually surprised they didn't go for AI-gen product photos first. Think of the thousa