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Sony founder Akio Morita dead at age 78 98

Winston Smith writes "Akio Morita, founder of Sony, died today at age 78. Morita defined the post-war Japanese electronics industry and his vision and influence played a major role in shaping our gadgetized world. He'll be missed. Here's the NYT obituary." (You already know the "registration required" drill.)
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Sony founder Akio Morita dead at age 78

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  • Maybe the Japanese government, which doesn't exactly fit most of definitions of "welfare state"...?

    Cheers,
    -j.

  • The story I've always heard is that it looked good when written in Roman characters (read: English). Doesn't mean anything, but it may have originated from the Latin 'sonus' (sound).


    Heck, if I were him, I would have called it Morita.


    Some reporter once asked IIRC, John Lennon, what he called his haircut. (This was back during the British Invasion). He said he called it Arthur.

  • Not much. According to CNN [mycnn.com], Sony comes from the Latin sono, which simply means "sound". Japanese marketing types seems to love to tack "-y" to the end of English words, as in Bolty (a deodorant), Drafty (a beer), Crunky (a chocolate bar), etc.

    Cheersy,
    -j.

  • Osbourne's marketing department screwed the company just fine, without any help from anyone else. Let this be a lesson to you: THOU SHALT NOT SUFFER MARKETERS TO LIVE ;)

    As a graphic artist, I have frequently had marketers as bosses, and they were generally the worst bunch around.

  • by Anonymous Coward
    They didn't work on VHS until later. In the beginning they had the video 2000 system that was far superior to both Betamax and VHS because it had a lot of features common with uMax (a professional system from Sony). It was a tape that used both sides and I believe it was 4h per side, but I my memory could be wrong here, ie. 2h per side 4h in all.
    The creator of VHS was Japan Victor Company, JVC, which in itself was the spinoff of the local Japanese branch of RCA hence their right to use the logo with the dog looking into the old turntable cone (His Master's Voice). And only because Matsushita Denki, which Panasonic is a daughter company of, supported VHS whole heartedly did it eventually outdo Betamax. Probably because Matsushita is the largest consumer electronics company in Japan and they had muscle enough to outdo Sony.
    All in all a good example of how little technology in itself matters for the spread of any product. First the technically most superior product fell (video 2000), then the next (Betamax) and what was left, VHS, that however eventually has been refined to not be too crappy.
    My other favorite example (it goes off topic now :-) is Intel's line of CPUs. The 8086 was a crappy architecture already when it came out, because it was already carrying baggage from the older 8080, that in itself was carried on from the 8008 that was built upon the worlds first CPU, the 4004. So because Intel can't start over and build something from scratch their top-CPU (PIII Xeon) now is in a lot of trouble working at high speeds and high loads. And still they are the most used in the world. Then again, so is the piston combustion engine, which is also thermodynamically an almost total waste of energy (the Sterling engine does much better and could run on the same fuel, and if only the Wankel engine had been developed more, it would probably also send the piston engine to the grave yard where it belongs together with the steam-engines).
    I am getting too far off topic, when all I should say is that the World actually has lost a true innovator and entrepreneur, and the Japanese has lost the 'dark sheep' of Japanese electronics industries, that they even so eventually learned to love the products of (like Honda in the car industry :-)

    May he rest in peace.

    Peter
    AKA lalleglad (lynx wont let me login)
  • No, just the asinine type.
    --
  • I have to agree with you there. Sony's products haven't been the most reliable. They are cheap, and mass produced.

    My brother opened up our PSX and tried to pull a cable out of a socket on the mainboard and successfully managed to liberate the socket as well. I was angry because it only a day old at the time. I looked at it and the connector was SMT and the solder joints were very "cold."

    Ho hum, grab my solder station, fix it, and do a little more "modification" while I'm at it.

    My brother's SONY CD changer (which I'm still making fun of him for buying) sometimes glitches and he has to shut off his van and restart it to get it working. Essentially, he has to reboot his van. That's pretty sad.

    Basically, it comes down to how many units you can produce in a short time. Often, doing a good job comes second. I've been in the process control business and that is the focus of development in that area.

    My PSX is a newer "dual shock" model. There are more plastic parts in the CD mechanism in the newer ones. I'm already getting FMV skipping on some CDs.

    However, I'll have to give SONY quite a few kudos for the recent quality of some of their ideas such as the PSX, the AIBO, and the VAIO.
  • that's probably because you're buying consumer products. the aim is not to be super-reliable. buy pro products for that.
    i want to put in a plug for sony's professional stuff, something along the lines of "it's quite nice", but i don't think i've ever used any.
    what professional equipment do they make? apparently not pro-audio, or at least not much of it. i imagine they have high quality pro video products.
    if you want to do something right, and never worry about it breaking, buy pro products. they're more expenive, and lack some cushy features (remote controls), but they're amazing. i'll never go back to consumer audio.
  • And Beta was better, anyway...it's still the standard for broadcasting. Sony just didn't have the media clout back then to get high volumes of popular movies in that format...

    Betacam != betamax

  • are you trying to tell me that DATs are compressed?
    i'm (virtually) positive they're not. minidiscs are. i can't imagine nearly every studio in the world would use a compressed format.
    i could be wrong, but i'm virtually sure they're raw.
    phase problems are another matter entirely. . .
  • "Don't take this as me dissing him, but in all fairness, do you not think the engineers at Sony deserve a mention for their enginuity in making the PSX?"

    Nope. If those particular engineers didn't exist, others would have invented something else cool and exciting. The success of PSX is based on engineering, marketing, and manufacturing. All of which combined gives you your immensely popular end product. All of which is directed by the top of the hierarchy, if not Morita (he was only an honorary position holder last I checked) then his successor. Successful companies are formed from the top down, not by talented engineers (see Microsoft(MSFT)), among others.

    Chris

    PS - besides, the PSX is not such an amazing technological achievement. PSX2 looks like it may be, however. Pretty good 3d action for your buck, though...
  • hmm.. I think the walkman was a decent idea..
  • No, magnetic tape was invented and starting to get popular in the USA when he founded the SONY (SOund of New York) corporation. You are right about the walkman though, allthough it was initially a failure since the technicians couldn't fit the electronics needed for making an actual tape *recorder*. The audience did not seem to mind and the rest is history ...
  • by Anonymous Coward
    The Audio Engineering Society had proposals for two types of digital audio tape: R-DAT & L-DAT.

    In order to get the bit density needed, you need either a very short gap, or a high tape speed. The short gap required thin film heads, then under development. The high tape speed can achieved with helical scan. Philips wanted linear DAT, but Sony pushed for rotating head DAT. Sony wanted to get to market ASAP, and argued that VCR technology made that possible, even though cost and performance would suffer.

    With R-DAT on the market, Philips rushed the linear variant, and didn't wait for better heads. With lower density, they went for lossy compression, which also wasn't fully developed.

    So we have two formats, neither as good as it could be.
  • SONY isn't a japanese acronym, but rather plain old english meaning 'Sound Of New York'.

    Simply because he had his first encounter with a magnetic taperecorder in ..
  • Bad people die too. We just don't care about them. Hence, we don't mourn for them. After all, what better way to punish a person than to try and forget they ever existed.

    Great, now you've gone and gotten me depressed.
  • Someone want to create user slashdot password slashdot?

    The problem with shared public accounts is, invariably, some jerk decides to get cute and change the password to something else. :(
  • I remember seeing an interview with him on 60 Minutes a number of years ago. He said that the products that Sony produced were the ones he wanted to have. I think we can honestly call him one hell of a wired geek.

    The problem with Beta was not due to "a lack of movies" as you state, but had more to do with Sony refusing to sell blank tapes to the porn industry. JVC was more than happy to let whoever have blank tapes.
    -------------------
    Eat, drink, and be merry, for tomorrow you may be drafted...
  • Der Spiegel had an article a few years back about the inventor of the walkman. It was a hobbyist (sorry, can't remember his name) who built the first walkman in his garage. He patented it and then contacted various consumer electronics companies, including Sony, to sell them his invention. Nobody seemed interested.

    But then, a couple of months later, Sony came out with their walkman, which was remarkably similar to this guys' invention. Lots of details were similar, including a device that used the microphone to record the noises around, and mixed that into the music that was listened to. The goal was to not complete isolate the listener from ambient noises, which could get dangerous if you were in a car, or similar situation. This device was dropped on later models, as it was a little bit too telling.

    The German guy sued Sony, but being rather poor, he couldn't afford a lawyer who was really up to task. Moreover, he also didn't anticipate that Sony would go as far as to have his house burgled to steal any evidence... He eventually lost, and had was left with a huge legal bill.

  • by Anonymous Coward
    The walkman was a decent idea, but they didn't create that either (see this comment [slashdot.org] for details).
  • I remember him from one of the Amex "Do you know me?" ads in the 80's. The cliche "birdlike" really applied to him small and slight, and his eyes were full of both intelligence and no small amount of humor.

    I have a mental image of him now, perhaps sitting in a garden or on a hill, with a pack of ideally-realized Aibo's frolicking around him...

  • Can't help but wonder how much money the welfare state just made from this great man's death...
  • by Mr Donkey ( 83304 ) on Sunday October 03, 1999 @09:41AM (#1641764)
    Filed at 1:27 p.m. EDT

    By The Associated Press

    TOKYO (AP) -- Politicians and business executives mourned the death of Sony Corp.
    co-founder Akio Morita on Sunday, lauding the entrepreneur who helped change
    Japan's image from a maker of slipshod products to world-class manufacturer.

    ``Morita was a leading figure who played a pivotal role in developing Japan's postwar
    economy,'' Prime Minister Keizo Obuchi was quoted as saying by Kyodo News
    agency.

    Morita, whose health had been failing for several years, died Sunday of pneumonia. He
    was 78.

    Obuchi was one of about 400 people who visited the world-renowned businessman's
    Tokyo home following his death.

    Morita co-founded the electronics giant in a bombed-out department store after World
    War II. He was the last of a generation of Japanese industrialists that included
    carmaker Soichiro Honda and electronics rival Konosuke Matsushita.

    A front page article in Japan's national Asahi newspaper called him the ``face of
    Japan's economic sector.''

    Tokyo Governor Shintaro Ishihara, who co-authored ``The Japan That Can Say No,''
    with Morita, called him an exceptional businessman with a cosmopolitan outlook.

    ``He had the international mind that Japan lacked in the past and looked at Japan's
    place in the world with a sense of relativity,'' Ishihara said.

    He added that if Morita had become chairman of Japan's top business lobby, the Japan
    Federation of Economic Organizations, ``the Japanese economy might have changed.''

    Morita was a savvy salesman who became No. 386 on Forbes magazine's list of
    billionaires, with an estimated worth of $1.3 billion. He was also the only
    non-American on U.S.-based Time magazine's list of the top 19 businessmen of the
    20th century.

    In the late 1980s, he called for many of the economic reforms now being carried out by
    Japan's government, although he reportedly declined an offer to become foreign
    minister in August 1993.

    ``Mr. Morita was a hero for me. He hewed through the world market and breathed life
    into the company and the Sony brand,'' company president Nobuyuki Idei said.

    Born in the central Japanese city of Nagoya on Jan. 26, 1921, Morita retired as Sony's
    chairman in 1994. A year earlier he had suffered a stroke that left him weakened and in
    a wheelchair.

    Sony Corp. began in 1946 when Morita, the oldest son of a rice-wine brewer, joined
    former Japanese navy colleague Masaru Ibuka, a fellow engineer, to start a business
    repairing radios on a borrowed $500.

    Using old parts and ingenuity in Japan's harsh postwar economy, he and Ibuka
    produced Japan's first magnetic recording tape and tape recorder in 1950.

    They made Japan's first transistors in 1954 after convincing government industrial
    planners to allow their upstart company to buy the rights to the American device. They
    made Japan's first all-transistor radio in 1955.

    Sony made the world's first all-transistor television in 1960 and the first home video
    tape recorder in 1965.

    With Morita as president of Sony's U.S. subsidiary, Sony in 1970 became the first
    Japanese firm to be listed on the New York Stock Exchange and in 1972 became one of
    the first Japanese companies to build a U.S. factory.

    Probably the company's most famous success was the Walkman personal stereo
    cassette player, which Sony began selling in the 1980s.

    Morita was also ready to acknowledge his occasional blunders. His best-known gaffe
    was in VCRs. When the market for videocassette recorders was in its infancy in the
    early 1980s, Sony pushed its Beta recording format but lost to competitors who used
    the more popular VHS standard.

    Even without Morita at the helm, Sony continues to lead the world in electronics and
    computer entertainment. Earlier this month, the company launched a new attack on
    rival game makers Sega and Nintendo by announcing next year's launch of an improved
    version of its popular PlayStation system.

  • by Anonymous Coward
    Looks like you've already scored 1 insult... :-|

    Note, not that I persoanlly appreciate this humour too much, I realize it exists, and I'll take it. As long as there's no direct insults to the person, then (within reason) it's fair game.

    And I'll bet his only involvement with the PSX 2 would be pen to paper on the go-ahead of the project, like most company presidents. He might never have even done this, perhaps the executives did it for him...
  • by Anonymous Coward on Sunday October 03, 1999 @09:42AM (#1641766)
    12:00, 12:00,12:00, 12:00, 12:00, 12:00,12:00,12:00, 12:00,12:00,112:00, 12:00,12:00,12:00, 12:00,12:00,12:00, 12:00,12:00,12:00, 12:00,12:00,12:00, 12:00,12:00,12:00, 12:00,12:00,12:00, 12:00,12:00,12:00, 12:00,12:00,12:00, 12:00,12:00,12:00, 12:00,12:00,2:00, 12:00,12:00.

    :-)

  • Why is it that only the good people seem to die?

    I think anyone who enjoys electronic gaming or listening to music on the run should stop right now and pay a few minutes of respect.
  • The passing of Akio Morita is truly the passing of a man who almost single-handedly changed the world of consumer electronics.

    From the development of the first successful transistor radio, the Trinitron tube TV, and so on to the co-development of the Compact Disc, Sony under the guidance of Morita was one of the few companies most visibly responsible for raising Japan out of the ashes of World War II to economic prominence today. Morita did such a masterful salesmenship job for Sony that when Sony announced their PlayStation game console, it literally became almost overnight the #1 gaming platform.

    If I were to list the top 10 industrialists of the 20th Century, Akio Morita belongs in this esteemed company.
  • As someone posted earlier, just use
    login: test_user
    password: test_user

    Someone want to create user slashdot password slashdot?
  • Does anyone else find it kinda odd that the walkman is what the NYT thinks we should remember him for? Here is a little tidbit that might win you a beer sometime: compact discs are the size that they are because Mr Morita wanted the format to be large enough to hold Beetoven's Fifth Symphony in its entirety.
  • The urban legend is Beethoven's Ninth (a New Year's staple in Japan) and it's just that: an urban legend, albeit a pleasant one.
  • Actually, the failure of DAT is probably more due to the record companies than Sony. They managed to get legislation requiring anti-piracy devices passed, along with (I think) a tax on the DAT media.

    In essence, they killed off the technology to protect their monopoly a little longer. (It's going away anyway. MP3 and similar formats will destroy the record industry as it is today.)

    At any rate, blaming DAT's failure on Sony is really a bit unfair. DAT was a great technology and would have boomed if left alone.
  • That fellow who is trying hard to make personal flight vehicles (cars that fly) has done a lot of development of the Wankel engine, so all is not lost. Even if his idea fails (unknown at present), the improvements to the Wankel should be available to others to license... or possibly just use, if he didn't patent his improvements. (unlikely.)
  • Actually, you're a little off. Sony did invent Betamax (and Betacam, the professional format), but JVC and Matshuita (sp) invented VHS after Sony told them to pound sand on a colaberative effort (as they did with u-Matic).

    As for CD's, Philips invented the compact disk, but didn't have a use for it until Sony presented them with the digital encode/decode process

    read all about VHS and Beta in _Fast_Forward_ [psu.edu]. I especially like the story about when Akio Morita slammed a paperback book on a table demanding the engineers make the tape the same size. Much like the dress shirts that had an oversized pocket to prove their transistor radio was "pocket sized."

  • Betamax tape is bought by the foot. The most common length is 750'. They made an 8XX' length, but it was too thin for more than a few plays without problems.

    The case was designed to be the same size as a paperback book. This caused a big problem, because it was very difficult to balence quality and recording time. The engineers produced a near-broadcast quality format (Beta I), but the tape would only hold 1.5 hours. They didn't want to reduce the tape speed (and quality) to fit a movie on one tape. JVC, not having the same restrictions on cassette size as Sony (see my post above), were more than happy to have a 2 hour tape (T-120). However, the quality was never as good as Beta I. Once Sony saw the problem with the length of the tape, they introduced Beta-II and later B-III. The quality of B-II and B-III is much worse than beta-I, but you can fit a movie on one tape.

  • it's cypherpunks/cypherpunks
  • Yes, but he had a very clear vision of what the world should be. That, in many ways is much more important than defining specific products. Could you imagine the technical knowledge and capital of, say, IBM under the control of someone who demands the impossible?

    A greater concern to Japan seems to be that all the great inovators seem to be dying off. I'm not an expert on Japan, but from what I've been told about their culture is that it does not exactly create free thinkers (which is just what they need right now). Sure, they can perfect devices (witness laptops), but can they do something truly new?

    BTW, (feel free to argue this point) the most important product Sony ever introduced was the (professional) portable video recorder. Many of the programs, channels, and producers you see today owe much to that little device!

  • Ah, but it is an undetermined Urban Legend. The ULRP has a whole bunch of info [snopes.com] about this, including a bit about the CD not being bigger than 12cm because it would lose portability (wouldn't fit into a suit pocket).

    Now if I can only get my Discman to fit into my pocket...
  • Just like someone has with the test_user account...

    "Incorrect ID / Password Combination"

    As an aside, Why does it say "Incorrect ID" on the page, but "Invalid ID" in the title? For a publication company, it's a bit substandard. I'm in documentation so I'm a pedantic sod. :)
  • Just tried to. Someone else has the "slashdot" login, and the password isn't "slashdot."

    It was worth a shot, no?

  • how much money do you think the founder of Sony was worth? Who do you think takes a cut of that money when he dies?
  • by jht ( 5006 ) on Sunday October 03, 1999 @10:44AM (#1641801) Homepage Journal
    Morita really is more responsible than any other individual for the shape of the modern consumer electronics industry. Beta might not have been a "win" at the consumer level (it's still popular in the professional marketplace), but the Walkman (and all it's derivatives), the 3.5" floppy that's still the de facto compatibility benchmark in the computer industry, and the CD itself were all things that his Sony produced or collaborated on. Morita also was instrumental in accelerating the pace of product releases (creating a relentless consumer demand for "the latest model"), and moving away from the boxy, purely functional look that products once had - Sony has generally been a style leader.

    Interestingly, I'm typing this on my new iBook - and Jobs' desire to produce products with a consumer-oriented "look" to them has been, by his own admission, profoundly influenced by Sony.

    Although Morita stepped away from direct control over the company in the mid-'90s, I wonder if Sony risks losing a sense of direction without the founder present to "center" the company. It will be interesting to see. Sony still is strong in newer categories like CD recording and digital video (they are a leader in the deployment of FireWire devices), along with some of the more interesting PC designs (I'd love a PictureBook, oh yes...). Will they stay that way?

    - -Josh Turiel
  • by JoeShmoe ( 90109 ) <askjoeshmoe@hotmail.com> on Sunday October 03, 1999 @10:49AM (#1641802)
    A more detailed obituary is available on MSNBC [msnbc.com] ...no @#$$!@# login needed either.

    According to this article: "Morita [told] engineers to make Walkmans despite the lack of market research. "We don't believe in market research for a new product unknown to the public. So we never do any," he said.

    How many great products never make it to the world because of some idiot in the marketing department who thinks his or her opinion is all that counts? It's not like marketing departments are ALWAYS right...or there wouldn't have been New Coke...Edsel...Iridium...Windows CE...

    I really think someone who has guts to stand behind an idea is someone who will be sorely missed in this technology-based world.

    And Beta was better, anyway...it's still the standard for broadcasting. Sony just didn't have the media clout back then to get high volumes of popular movies in that format...

    My opinion...maybe true...probably not...just true enough to me.

    - JoeShmoe

    -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= -=-=-=-=-=-=-=-
  • Sony/Phillips. Then Sony went their own way with DAT and Phillips with DCC *urk* and the Sony came back with MD. Both Sony and Phillips are working on the DVD format alternative to DVD-RAM (can't remember what it's called)
  • I thought it had a lot to do with the Sony vs Universal court case. Universal were suing because they thought that the vcr would kill the movie industry. They probably didn't care much about JVC because VHS was such a crap format.
  • I just looked, he did.
    Cheers,

    Rick Kirkland
  • Sony invented the Beta tape format...while Phillips developed VHS. Despite the fact that beta had higher quality, and cleaner edit cuts, VHS won with consumers and beta is only used in professional broadcasting.

    Likewise, Sony did not invent the CD...they wanted consumers to use DAT. DAT had the same quality as CD, plus it was more durable and was (drumroll) RECORDABLE in DIGITAL. Of course, CD won the consumer market and DAT stays in professional recording studios.

    Generally speaking...Sony's biggest mistake has been overestimating the taste of consumers.

    - JoeShmoe

    -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= -=-=-=-=-=-=-=-
  • So what if some welfare state gets a cut? The founder of Sony doesn't have a need for it now. Besides, it'll go to the welfare state for the rich in the form of industrial subsidies, tax breaks for millionaires, etc. I don't think hungry children will see a dime of it. All you need to do is read Noam Chomsky and see what I mean (http://www.zmag.org/chomsky)
  • You ever notice all Sony seems to do is take existing technology developed by others and just make it smaller and less reliable? None of the Sony products I got since 1990 are still working.
  • This is bullsh*t. It is because of Morita that the vision (and capital) to invent the fantastic home electronics we have today exists in a very advanced and modern form. Hands down. The man was brilliant, show him some respect.

    Chris

    PS - Sony laptops are phenomenal. How can one company continually turn out the coolest new stuff...one man's vision...
  • Why is the company called Sony? What does it mean in Japanese? Is there a translation for it or what?

    Heck, if I were him, I would have called it Morita.

    --Bernie
  • Sony (or Sonii in japanese eqiuvalent) means nothing. Just like American's Pepsi, Coca Cola etc. They all means nothing.
  • Why not just give a link to the ap.org story? Why make people register for NYT?
  • AFAIK, at least Coca Cola has a definite meaning-
    name of plants it's supposed to be made of (coca
    and cola). As to Sony.... My Stereo & Video mag
    tells the legend that Sony was established by a
    group of youngsters and noone believed in their
    success and called them in English manner 'sonny',
    but in Japanese son-ni sounds bad, son means 'loss,
    damage' (can be inaccurate, I have only Japanese-Russian handy),
    thus son-ni means 'in loss', maybe even out of money,
    in dire straits. PS you can check it against online English Japanese dictionary.

In practice, failures in system development, like unemployment in Russia, happens a lot despite official propaganda to the contrary. -- Paul Licker

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