An Ad Upstart Forces Google to Open Up a Little 58
The Firehose brought us a link from the NYTimes about Quigo. As the Times feed says: "Yahoo and Google are facing a challenge from a tiny adversary named Quigo Technologies over contextual text ads online." And while obviously not in the same financial league, it is good to see more competition in this space.
Re:Compatibility (Score:5, Informative)
Works fine after that.
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And I never said it was a bug.
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My predictions (Score:4, Funny)
25% They get bought up by a google competitor like msn or yahoo
20% They get bought up by google itself
50% The slashdot posts about this upstart will cause an increase in popularity and then bring their main servers to its knees trying to keep up with all the revenue free hits.
My other prediction? Apple rolls out an ad service called iPimp, hires Al gore and claims it invented the internet advertisement, the internet, and the advertisement.
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http://www.apple.com/pr/bios/bod.html [apple.com]
More competition is good? (Score:3, Insightful)
Somehow I don't agree here. *gee* it would really rock if all ads were completely *free* so that there can be an infinite amount of ads on the internet!
Re:More competition is good? (Score:5, Insightful)
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Less income for small websites? (Score:2)
Quigo allows the advertisers to choose which sites they want to have their ads on and where to bid the prices up, that is an advantage to the bigger players and a disadvantage for the smaller sites. No two players are going to bid each other up for being places on my little website whereas they might bid each other up for some kind of keyword where I am also represented.
I may be wrong though,
Love to see a viable AdWords competitor... (Score:4, Interesting)
Unfortunately, the ads are going to continue to be sold by the search engines themselves for as far out as I can see, so it's tough to say if these guys will get any of my business.
Re:Love to see a viable AdWords competitor... (Score:4, Interesting)
One of the prominent google ads on my site linked to a page on EBay which contained illegal copies of my commercial software product.
Don't bother e-mailing EBay about such things either, not even using their Vero program. They ignore everything except legal threats.
Luckily AdSense allows to block specific domains and a filter for EBay was apparently common enough to find on the internet.
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Campaign Summary > [Campaign Name] > Site Exclusion
That doesn't help unless you know where your ads R (Score:2)
Remember, that doesn't help unless you know where your ads are. This "feature" is putting the cart before the horse - you can't really start the day saying, "I want to make sure my ad doesn't end up on porn sites" unless you have a tool to tell you which porn sites your ad is listed on.
Re:That doesn't help unless you know where your ad (Score:2)
Also (and now I'm just getting pedantic) I believe pr0n sites are not included in Google's program as per their TOS, but I'll grant it's simple enough to come up with trivial variations on this theme.
But all of this is a tempest in a teapot. While Google thinks I'm pa
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I know, but that should be Google's job. That's why they "suck"...
In bi
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And more power to you for that.
Re:That doesn't help unless you know where your ad (Score:1)
Different market (Score:1, Informative)
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I felt empathy for the gentleman above this post (mwvdlee) who mentioned adSense linking to illegal copies of his c
As an advertiser, I only care about "high profile" (Score:2)
(If Google's model really is to provide ad content for tiny sites - I'm out!)
I've bought ads on quigo & google (Score:2)
The first issue that is clear to me is that Quigo's advertiser system sucks compared to google's. They just aren't in the same league of usability or targetting.
The other issue is that Quigo's CTRs were attrocious. Most of the time Quigo gave about 1 click per 10k impressions whereas the same ad on adwords generated maybe 1 click per 350 impressions.
Now I am comparing appl
I think we agree... (Score:2)
http://slashdot.org/comments.pl?sid=224172&thresh
Looks just like AdBrite.com (Score:1)
Text links ads (Score:2)
Wow, to add your site to publish they ask if it's or not over the million visits a month, a pretty high number if you ask me.
If your web is more modest you'd better go with text link ads [text-link-ads.com].
--
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Great hosting 200GB Storage, 2_TB_ bandwidth, php, mysql, ssh, $7.95
Bonus points for using a proper sig delimiter (to the extent it's meaningful anywhere outside an email or news client), but I'd like to think many of choose not to be subjected to advertising by
disabling sigs [slashdot.org].
The tricky part is getting users to use the system correctly and put their pithy quote of the day, advocacy announcement, or advertising plug where it belongs [slashdot.org].
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Quigo's best hope: buyout by a major player? (Score:3, Informative)
For example, assume I start up a brand new, state of the art TV channel -- but don't have much money to advertise it, don't have much money to hire professional marketing and sales pros to build a revenue stream. Also assume that if my channel succeeds, I take money from the big network channels in my area. Do you realistically think that the main channels (including cable) really want to help me get a leg up?
Then compare what happens if a well known VC with many many clients backs my new channel, funds a well-crafted sales and marketing campaign, advises his clients to use my new channel, etc.
Which do you think is more likely to succeed?
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You know what's really good? (Score:2, Interesting)
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eBay (Score:2)
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Only for big corporations (Score:1)
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ESPN a high quality site? (Score:1)
They've got millions of pages of garbage like this:
http://search.espn.go.com/keyword/search?src=bowlf ull&page=sponsored&searchString=Detroit+flights [go.com]
For some reason, Google actually indexes this crap, and it ranks fairly well.
Another adsense killer? (Score:1)
Either that or they, Like the rest of us, Know that if the thousands of other contextual ad startups didn't dent the industry, Neither will this one.
Funding, etc (Score:1)
Newspaper sites use quigo (Score:1)