Jay writes "The L.A. Times is reporting on a new studio tactic — not to prevent piracy, but to delay it, as was the case with special tactics used with Dark Knight. 'Warner Bros. executives said the extra vigilance paid off, helping to prevent camcorded copies of the reported $180-million film from reaching Internet file-sharing sites for about 38 hours. Although that doesn't sound like much progress, it was enough time to keep bootleg DVDs off the streets as the film racked up a record-breaking $158.4 million on opening weekend. The movie has now taken in more than $300 million. The success of an anti-piracy campaign is measured in the number of hours it buys before the digital dam breaks.'" You know what else helps to have a big opening weekend? Making a good movie.
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