destinyland writes "A book editor at Houghton Mifflin argues ebook advertising is 'coming soon to a book near you.' (Paywalled unless you go through Google.) Amazon has filed a patent for advertisements on the Kindle, and the book editor joins with a business professor in the Wall Street Journal to make the case for advertisements in ebooks. Book sales haven't increased over the last decade, and profits are being squeezed even lower by ebooks. According to another industry analyst, Amazon is being pressured to make ebook sales more profitable for publishers, partly because Apple offers them more lucrative terms in Apple's iBookstore. One technology blog notes that Amazon's preference seems to be keeping book prices low, and wonders whether consumers would accept advertising if it meant that new ebooks were then free. Meanwhile, Ralph Lauren has confused the issue even more by publishing a 'shoppable' children's storybook online, prompting a fierce reaction from one blog: 'I hope it's the last. Books are one of the last refuges in our world from the constant cry by advertisers to spend money and fill our lives with unnecessary things.'"