from the let's-go-on-a-comping-trip dept.
theodp writes "Probably not the most fortuitous timing, but the USPTO has granted Google its wish for a patent on Transportation-Aware Physical Advertising Conversions, a system that arranges for free or discounted transportation to an advertiser's business location that will be more or less convenient based upon how profitable a customer is deemed. It's reminiscent of the free personal chauffeured limousine rides long enjoyed by Las Vegas casino 'whales', but at scale and using cars that may not have drivers. A server, Google explains, 'arranges the selected transportation option, for example, by dispatching a vehicle or providing instructions for using public transportation.' So, it seems a Larry or Sergey type might expect to be taken gratis to the Tesla dealership via a private autonomous car or even helicopter, while others may get a discount on a SF Muni bus ride to Safeway. Google also describes how advertisers will be able to use a customer's profile 'to exclude a customer from being considered for an offer based on exclusion criteria identified by a business,' such as age, job title, purchasing history, clothing size, or other 'desirable' characteristics."
"Conversion, fastidious Goddess, loves blood better than brick, and feasts
most subtly on the human will."
-- Virginia Woolf, "Mrs. Dalloway"