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China Businesses The Almighty Buck The Internet

How Alibaba Turned November 11 Into the World's Biggest Online Shopping Day 115

hackingbear writes Bummed that you're home alone on date night, or stuck in your mom's basement, yet again? Don't worry. A new gadget or some scuba gear could help. Observed on November 11 — or "11.11," for the date with the most 1s — Singles Day, which started out as a joke among a group of male college students attending Nanjing University in the 1990s, has become the world's biggest online shopping day, thanks to the e-commerce prowess of China's Alibaba Group. On this day last year, they sold twice what all US companies sold on Black Friday and Cyber Monday combined. This year, Alibaba has decided to take its 11.11 promotions worldwide, highlighting global brands including online jewelry store Blue Nile, clothing brand Juicy Couture, and even Costco. Amazon has tried to get a piece of the action. The Seattle-based company launched promotions for the holiday last year on its Chinese site, and it's done so again this year.
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How Alibaba Turned November 11 Into the World's Biggest Online Shopping Day

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  • Good luck in Canada (Score:5, Informative)

    by Anonymous Coward on Sunday November 09, 2014 @08:06PM (#48347553)

    Obviously just about any date you can pick is probably going to have some importance _somewhere_ in the world. This time it just happens to be Canada.

    November 11'th is Remembrance Day (http://en.wikipedia.org/wiki/Remembrance_Day) here in Canada, and unlike many of our holidays, this is actually one that most Canadians do take seriously.

    • by Roger W Moore ( 538166 ) on Sunday November 09, 2014 @08:25PM (#48347631) Journal
      While the 11th Novemeber is remembrance day here in Canada you might want to remember that since it is to commemorate the end of the First World War it is also an important date for the entire Commonwealth [wikipedia.org] and even the US has Veteran's Day [wikipedia.org]. So, as days go, for a large number of countries this is actually a really bad one to select to celebrate rampant consumerism.
      • by Austerity Empowers ( 669817 ) on Sunday November 09, 2014 @08:53PM (#48347719)

        this is actually a really bad one to select to celebrate rampant consumerism.

        Unlike the yearly observance of the notional birth of the messiah, or the day after a day intended to be used to express gratitude for the sacrifice of the pilgrims, or hte day that bunnies lay chocolate eggs and you actually eat them...

        Really I'm not sure I know of a holiday that we haven't turned in to some sort of circus. Even memorial day is mostly about cooking meat on a grill, and the families of the people being honored are still around.

        Let's just ignore it because it's China and Alibaba and not look for some excuse.

      • Re: (Score:2, Informative)

        by Anonymous Coward

        Yeah, sure. And Christmas is the birth of that one dude that flipped tables and stuff over people selling things.

        Consumerism trumps all.

        • by Anonymous Coward

          Christmas is also very non christian holiday. Bible says nothing about chrismas. Easter is the thing. Easter is actually the biggest celebration for christians all over. Some sects don't even recognize christmas. Christmas only exists because church had to take over the mid winter celebrations. Christmas tree is clearly a pagan thing. Ever wondered what the heck does santa have to do with jesus? Maybe because he hasn't he is way older. (excluding St.Nichols, who is actually not Santa, and who is religiou

          • by Anonymous Coward on Monday November 10, 2014 @05:21AM (#48348813)

            St.Nicolas is indeed a religious character but he replaces Wodan/Odin from the pagan Holliday. Santa Clause has very similar attributes as well.

            Wodan/Odin:
            - Wise old man
            - Has two ravens who spy on people and whisper in his ear
            - He keeps a naughty and nice list
            - has a flying horse with 8 legs
            - Gives runes (letters) to the people as gift on his birthday
            - Shows a likeness to women of their next lover.

            St. Nicolas/Sinterklaas (how it is celebrated in the Netherlands)
            - Wise old man
            - Has two black helpers (After the WW2 the number of helpers increased for a larger celebration), they still have feathers in their cap.
            - He keeps a naughty and nice list.
            - He has a white horse with 4 legs that can walk on roofs.
            - Given chocolate letters, and some hard candy with letters on them
            - There are also cookies with the likeness of a man on it.

            Santa Clause
            - Wise old man
            - Has helpers in the form of elves.
            - He keeps a naughty and nice list.
            - He has a sleight which is pulled by flying raindeer.

            • St. Nicholas was a real person. He was the Bishop of Myra. What has become the commercialized Christmas began relatively recently. Traditionally, December 25th was celebrated as the Nativity of the Lord and was not a big consumer celebration. That began in the Victorian Age, but was pretty mild compared to today. As for occurring at or near the winter solstice, that made sense because the Christ was supposed to bring light to the darkness. For things like evergreens being co-opted by from the pagans, well,

      • More or less what I was going to point out -- November 11th is about remembering those who've served their country in war.

      • by fnj ( 64210 ) on Monday November 10, 2014 @01:02AM (#48348305)

        While the 11th Novemeber is remembrance day here in Canada you might want to remember that since it is to commemorate the end of the First World War it is also an important date for the entire Commonwealth [wikipedia.org] and even the US has Veteran's Day [wikipedia.org].

        November 11 is (WW1) Armistice Day, that's what it is. The 11th hour of the 11th day of the 11th month. All this crap about changing the name and pretending that it is for honoring the sacrifice of all veterans of all wars is just that, crap. If, that is, you actually care about history.

        Not that I don't grasp the point. You can't go marking the end of every war as a holiday. Before you know it, every day would be a holiday. And a lot of them were not won. It would be a painful reminder of all the sacrifices that were in vain.

        But those people who make it their business to know history can honor veterans every day instead of pouring it all out on a single symbolic day and quickly getting back to "real life".

      • It's a national public holiday in Poland, so I guess the shops are closed. :-D
    • Re: (Score:2, Informative)

      by Anonymous Coward

      First, November 11th is significant in more than just Canada. All Commonwealth Nations mark Remembrance Day on November 11th. It's also known as Veteran's Day in the US. Several European countries also observe a day of remembrance on November 11th.

      None of which has anything to do with preventing people for shopping, especially online. Just like many people go shopping on Sundays. Maybe you don't remember it, but I certainly do, there was a time when no stores were open on Sundays. Go ask your parent

      • by aevan ( 903814 )
        Sundays? Even Saturday was a crapshot..opening at lunch for a few hours. And weekdays? Good luck if you get off work at 1700h, 'cuz they might as well rolled up the streets while they were at it...things were closed. Go find a 7-11 or something if you need groceries. Not that you had money because, you know, 'banking hours'.
    • Re: (Score:2, Insightful)

      by Anonymous Coward

      ...and unlike many of our holidays, this is actually one that most Canadians do take seriously.

      But what does it actually mean to take a war holiday seriously? In every war, at least one side was wrong.

      A simplified narrative of WWI is that the hereditary ruling class in Europe sent millions of commoners to utterly pointless deaths. Is the fundamental message then that commoners need to be careful not to be duped and exploited by the hereditary ruling class? The USA was founded to be a government of the (common) people, by the (common) people, for the (common) people. So should we in the USA "celebrate

      • by camperdave ( 969942 ) on Monday November 10, 2014 @05:48AM (#48348863) Journal

        In every war, at least one side was wrong.

        War doesn't decide who is right. It only decides who is left.

        In Canada, Remembrance Day is a solemn day, full of reflection and recognition of the price Canada has paid for peace. It's definitely not a pompous flag waving day because Canada doesn't go to war to crush her enemies. Canada doesn't start wars. It ends them. We have committed more troops to UN peacekeeping efforts than any other country. As such, I think when Canadians do consider the deaths of enemy soldiers it is with sympathy rather than with Schadenfreude.

        • Canada doesn't start wars. It ends them. We have committed more troops to UN peacekeeping efforts than any other country.

          Sorry for nitpicking - and I'm really not trying to trivialize any country's peace contributions - but I can't find anything to back up this claim. Canada doesn't even seem to be in the top ten in terms of troop contributions.

          I've checked:

          • First, You're looking at monthly stats for currently active missions. Second, Over the past several years, Canada's peacekeeping has largely been done through UN sanctioned NATO missions rather than directly through the UN itself. Third, sadly, since the mid 1990s. Canada has been reducing its peacekeeping role - which explains why Canada's numbers are so low.

            Cumulatively [wikipedia.org] Canada, has committed the most troops, over 125,000 [canadainte...onal.gc.ca] altogether.
      • War holidays often focus on soldiers and veterans. But what about the soldiers that fought on the wrong side? Are they villains, or fools, or victims? And how do we even know which side(s) were the wrong sides.

        Firstly, I do not know what you mean by a "war holiday". A USA thing? There is no "war holiday" in the UK, just ceremonies on 11.11, and also the nearest Sunday. I agree that a holiday does not sound appropriate.

        As for the soldiers on the losing side, as I live in a country that was on the "winning" side in both WWs, I have no idea what they do in countries on the "losing" side. There is nothing to stop them remembering their dead too. AFAIK, cemeteries of German dead in France and Belgium are treat

        • There is no "war holiday" in the UK, just ceremonies on 11.11, and also the nearest Sunday. I agree that a holiday does not sound appropriate.

          If there are annual commemoration rituals on a day, ipso facto it's a holiday, at least in American usage of that word. For example "Mother's Day" is a holiday, though no businesses shut down or anything. (See, e.g.,https://en.wikipedia.org/wiki/Mother%27s_Day#Founding_.28US.29 ) Perhaps UK usage differs?

          That issue is not raised in the UK ceremonies; it entirely abou

    • by XB-70 ( 812342 )
      More like... Ali Boo-Boo ..and it's Veterans Day in the United States.

      http://en.wikipedia.org/wiki/Veterans_Day

      Insensitive clods.

  • Am I the only one (Score:4, Insightful)

    by Anonymous Coward on Sunday November 09, 2014 @08:08PM (#48347559)

    Who really, REALLY doesn't give a shit?

    • by Anrego ( 830717 ) *

      Nope.

      Alibaba seems extra sketchy. I get that a lot of people will go to great lengths to save a buck, but I'm probably one of the few that prefers dealing with somewhat reputable companies (a few do still exist).

      Also as a Canadian shopping isn't really on my mind on Nov. 11.

      • Re: (Score:2, Informative)

        by Anonymous Coward

        Alibaba is like eBay. If the seller doesn't ship what they were supposed to you can block the transfer and the seller won't see a dime. Buy from reputable sellers and you should be fine. Just keep in mind brand items selling for a tenth of what they usually do aren't exactly genuine.

        I don't buy online since the postal service (or duties, not sure which) here started stealing everything I order other than books, but before then the only problem I had was buying a too cheap to be real microSD card and receivi

      • Re:Am I the only one (Score:4, Informative)

        by Anonymous Coward on Sunday November 09, 2014 @09:16PM (#48347779)

        Alibaba is no more sketchy than ebay. They are just a front for sellers, and if you have any problem you can block payment.

        Point is, Ali is HUGE. Bigger than Amazon and Ebay combined. They are the 500 pound gorilla of online retail. They have the size and the direct-to-producer network to steamroll Amazon. Ebay doesn't have a chance either: half the ebay stores are just import fronts for producers that you can buy directly from on Ali.

      • People buy on Alibaba in order to resell on ebay.

        The advantage of buying on Alibaba is that you are buying directly from the Chinese supplier. The disadvantage is that the sellers on Alibaba are not as retail consumer orientated as ebay.

      • Amazon is where you pay for books. Alibaba is where you pay someone to make the books. The comparison is apples to oranges meaningless, it's like saying that a butcher's wholesale market is worth more than a butcher because they sell more meat.

        Alibaba isn't really a consumer site. You can use it as s consumer, for example to buy equipment like cheapo CNC machines or electronics manufacturing equipment, but that's not really the point. It's a wholesale superstore for businesses.

        • Re:Am I the only one (Score:5, Informative)

          by intermelt ( 196274 ) on Sunday November 09, 2014 @10:49PM (#48348041) Homepage

          No one is referring to alibaba.com when they speak of Alibaba. They are referring to the Alibaba Group which includes aliexpress.com and at least 5 other websites which are consumer based (http://en.wikipedia.org/wiki/Alibaba_Group#Companies_and_affiliated_entities). They are even the PayPal or maybe Authorize.net of China with AliPay.

          so... alibaba.com - not consumer based
          AliExpress.com - Consumer based, like Amazon or eBay
          Taobao - Consumer bases, like Amazon or eBay
          Tmall.com - Consumer based, Amazon like
          Juhuasuan - Consumer based - like any daily deal site, think dx.com
          eTao - consumer based comparison shopping, think Google shopping
          Alipay - consumer/retailer based, AKA PayPal
          Alibaba Cloud Computing - smells like Amazon
          China Yahoo! - ya, they pretty much own Yahoo, and again consumer based
          Aliwang - messaging app? consumer based.
          ChinaVision Media Group - TV? consumer based
          Youku Tudou - seems to be a Netflix, consumer based
          11 Main - online mall, consumer based
          Alibaba Group R&D institute - smells like Google, end user, consumer.

          Seems pretty consumer based to me.

      • Re:Am I the only one (Score:5, Interesting)

        by stephanruby ( 542433 ) on Sunday November 09, 2014 @09:48PM (#48347893)

        Alibaba seems extra sketchy. I get that a lot of people will go to great lengths to save a buck, but I'm probably one of the few that prefers dealing with somewhat reputable companies (a few do still exist).

        Alibaba is mostly for business to business sourcing. Personally, I don't know any other reputable place where I can source custom electronics equipment from China.

        Amazon doesn't do that. Ebay doesn't that. And I guess I could go on a Chinese manufacturer's web site to get something done, but without Alibaba, I have no idea where I could get started and how reliable a supplier is going to be. Alibaba has just grown to be the default place where people go for that kind of thing. It's definitely not for everybody.

  • by russotto ( 537200 ) on Sunday November 09, 2014 @08:14PM (#48347593) Journal

    What is this "date night"? Does not every night have a date?

    • by Austerity Empowers ( 669817 ) on Sunday November 09, 2014 @09:03PM (#48347749)

      Not if you have kids... time loses meaning, each day mostly an olympic dash to microobjectives and periodic unconsciousness. Some people choose to fight the inevitable, by estbalishing a date night, sort of like a repository tag, to put a stake in the in shifting sea of time. On this date, the children are given to a baby sitter of dubious repute (sometimes chosen intentionally so) and the adults are set loose on the world.

      On this night there is a date. There is no date on the quicksand of parenthood, but this is a date.

  • by Anonymous Coward

    If you have a billion people, then anything that goes viral goes viral fast.

    That doesn't mean anyone elsewhere gets it.

  • 11/11 (Score:2, Interesting)

    by Anonymous Coward

    Hopefully for the Commonwealth-localized pages (UK, CA, AU, NZ) they'll put up a poppy for Remembrance Day:

    https://en.wikipedia.org/wiki/Remembrance_Day
    https://en.wikipedia.org/wiki/Remembrance_poppy
    https://en.wikipedia.org/wiki/In_Flanders_Fields

    • On the 11th hour of the 11th day of the 11th month the guns went silent.

      I guess China wasn't in World War one

      But its not quite so important in Australia and New Zealand, where the official day for honouring fallen military is ANZAC day 25th April

      • by lgftsa ( 617184 )

        It's not a pubic holiday like ANZAC Day, but it's customary to observe a minute's silence wherever you may be at the time.

      • Not true. We (Australia, and I'm guessing NZ as well) observe the minute silence, nation wide, in schools, workplaces and homes at 11am. It's a big thing here.

      • Forgot to mention.

        Anzac day is a big deal as well as Remembrance Day. But that is more that we acknowledge how our commonwealth masters dictated us to our mass slaughter on a foreign soil whom we didn't have a particular argument with. My great grandfather got a VC there but plenty other relatives died. We're all still in awe, anger and sad about it.

        For what it is worth, I'm still for the Monarchy. Mainly because I don't trust an Australian in the position.

  • by Rob Bos ( 3399 ) on Sunday November 09, 2014 @08:22PM (#48347623) Homepage

    I'm a little offended that they chose Remembrance Day for their shopping extravaganza.

    • by dwywit ( 1109409 )

      I'd mod up you but I want to comment.

      They'll get a rude shock if they try it in Australia.

    • Re: (Score:3, Informative)

      by Anonymous Coward

      Alibaba is a Chinese group. China is not a part of the Commonwealth.

      In China, 11/11 is Singles' Day, not Remembrance Day.

      • by aevan ( 903814 )
        You know, there is a really bad irony joke about that conflation.
      • So they're welcome to sell in China. Here, it is Remembrance Day, and they can fuck off.

    • by tgeller ( 10260 ) on Sunday November 09, 2014 @09:14PM (#48347775) Homepage
      Every date on the calendar is sacred to some group. It's impossible to choose a date that wouldn't conflict with anything.

      Also, they apparently didn't choose it: It was a continuation of an earlier tradition. So blame those students.
    • by antdude ( 79039 )

      They care not. Business take advantage of anything like the holidays. :(

    • 11/11/11 was the release date for Skyrim.

    • Stop being offended. In China it's not remembrance day. They just like 11/11 because of the symmetry and because they're superstitious. There was chaos in 2011, because that was an even more awesome date.
  • by Anonymous Coward

    Don't take the chance! Stay safe and shop AMERICAN.

  • Talk about test a system! Let's just see how much volume they can handle. I predict sewver overlord. er severe overload.
  • by Anonymous Coward

    While nothing is obvious except in retrospect, we are seeing a marriage of western capitalism and collectivism that yields both humorous and strange offspring which may be the basis for much of the 21st century. Christmas may have driven consumerism in the latter 20th, but I suspect that we will see commercial and cultural traditions emerge and mutate at an accelerating rate.

  • Here in Canada, November 11 is called "Remembrance Day". It's the one day of the year when we pay special attention to those who fell in service of our country.

    So thanks anyway, Communist China. But shove your slimy promotions of your second-rate trash sideways up your ass.

    • by tlhIngan ( 30335 )

      Here in Canada, November 11 is called "Remembrance Day". It's the one day of the year when we pay special attention to those who fell in service of our country.

      So thanks anyway, Communist China. But shove your slimy promotions of your second-rate trash sideways up your ass.

      Not to mention in particular THIS Remembrance day has special attention due to the recent murders of two soldiers on Canadian soil. So much so that even regular retailers are seeing backlash for putting out Christmas decorations right aft

      • Excellent comment.

        I'm not one of those people who believe Remembrance Day should be used as a back door way to glorify current wars. It is, however, about remembering soldiers who gave their lives to help make Canada into a real country rather than just an overseas extension of Great Britain. We only give them one day. They shouldn't have to share it with greed-driven marketers and sheeple who care about nothing but their next new toy.

      • Could also be because this Remembrance Day marks 100 years of the start of World War I.

        But sure, two soldiers killed is also significant.

  • This post was made on November 9 about nov. 11, weird
    • by f3rret ( 1776822 )

      This post was made on November 9 about nov. 11, weird

      You realize that 11.11 happens about once a year, right?

  • Whether or not the date is suitable is an irrelevant and time wasting debate that hides the real issue. What should be discussed instead is if the deceptive mechanisms used by this type of e-commerce should be considered as prowess, as the post mentions, or represents a rather bleak vision of the future of online consumerism. Looking at AliExpress for instance:

    - ratings are not reliable: sellers constantly harass buyers to give them the highest rank, or provide extra goods/services or simply proper support

  • Alibaba owns AliExpress.com So, what is AliExpress.com?

    • * Imagine ebay, minus the peer-rating system.
    • * Imagine an auction site, minus a functioning escrow system.
    • * Imagine any online marketplace, minus a functioning conflict-resolution system (despite claims otherwise ).
    • * It's the wild west.

    In 20 years of internet buying, Ive been ripped off once – on AliExpress.com. After discussing it with several Chinese colleagues, each said basically the same thing: "Yeah, if you don't speak Mandari

  • http://www.alibaba.com/product... [alibaba.com]

    "The future is already here -- it's just not very evenly distributed. (William Gibson)"

    What a revolution for global education (similar to the OLPC hope)!

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