jones_supa writes Open source software can always be acquired without charge, but can still incur significant development costs. Elementary OS wants to make people aware of this, and have changed their website to suggest donating when downloading, and make users explicitly enter "$0" if they want a free download. This is the same strategy Canonical has used when offering Ubuntu. The Elementary OS blog explains: "Developing software has a huge cost. Some companies offset that cost by charging hundreds of dollars for their software, making manufacturers pay them to license the software, or selling expensive hardware with the OS included. Others offset it by mining user data and charging companies to target ads to their users. [...] If we want to see the world of open source software grow, we should encourage users to pay for its development; otherwise it'll be underfunded or developers will have to resort to backdoor deals and advertising. And nobody wants that future." Currently the only people who have received money for working on Elementary OS have been community members through their bounty program.