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Advertising Businesses Television The Almighty Buck

Targeting Tools Help Personalize TV Advertising 60

schwit1 writes: Surgical marketing messages are taken for granted on the Internet. Yet, they are just now finding their way onto television, where the audience is big though harder to target. As brands shift more of their spending to the Web where ads are more precise, the TV industry is pushing back. Using data from cable set-top boxes that track TV viewing, credit cards and other sources, media companies including Comcast's NBCUniversal, Time Warner's Turner, and Viacom are trying to compete with Web giants like Google and Facebook and help marketers target their messages to the right audience. Where can I get adblock for my FiOS?
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Targeting Tools Help Personalize TV Advertising

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  • AdBlock (Score:5, Interesting)

    by Macdude ( 23507 ) on Tuesday September 29, 2015 @06:50PM (#50622955)

    Where can I get adblock for my FiOS?

    BitTorrent.

    • Channel 0(ff)
      • by TWX ( 665546 )
        Yep.

        For those that don't feel that they can turn off the TV, just record everything and watch it on time-delay, skipping ahead when the commercials come on.

        We've been nursing-along a CRT TV for some time now, in part because I have a widescreen HD tube. Unfortunately even the HD tube lacks an ATSC tuner, so we've used one of the coupon-boxes from several years ago to tune to receive. The ATSC tuner has finally died its final death after having had its capacitors replaced twice- we really haven't mis
        • " Still have a computer hooked up to the TV and can watch things that we choose to watch, but no more planning life around the TV schedule."

          Exactly my way of doing it as well. I selected the shows I wan to watch in http://showrss.info/ [showrss.info] and utorrent downloads them automatically.

          All without any ads.

    • But that makes you a vile thief who should be tortured and executed. It is markets' God-given right to force us to consume maximum levels of advertising, and if you try to evade it, it makes a traitor to capitalism, and Baby Jesus wants to shove sharp metal objects up your ass.

      • I like you, you're funny. :-)

        Also, I'll have you know that I go to sleep at night with a big smile on my face knowing that somewhere in the world, there are television advertisers gnashing their teeth in their sleep because they know that someone like me with a TiVo DVR with 30-second skip turned on is just going blip-blip-blip past all their skeezy little commercials, and right back to the program I want to watch. Also I have an antenna on the roof for OTA broadcast reception, so I pay nothing, nada, zip,
        • by tlhIngan ( 30335 )

          Also, I'll have you know that I go to sleep at night with a big smile on my face knowing that somewhere in the world, there are television advertisers gnashing their teeth in their sleep because they know that someone like me with a TiVo DVR with 30-second skip turned on is just going blip-blip-blip past all their skeezy little commercials, and right back to the program I want to watch. Also I have an antenna on the roof for OTA broadcast reception, so I pay nothing, nada, zip, zippo, zero to watch TV to st

          • Okay.. but how can they even tell what I'm watching or not watching? I don't participate in any polls.

            Also, they're slitting their own throats, then, because even if I didn't have a DVR that could skip through commercials, if I had to watch shows live when they're broadcast, I'd still mute commercials and do something else during them anyway. Or I'd have a VCR still and I'd be fast-forwarding through them. Cancelling all the shows I like because I don't watch the commercials would just turn me off to TV co
            • Okay.. but how can they even tell what I'm watching or not watching? I don't participate in any polls.

              That's the miracle of statistics. Using that as a crystal ball they never can be completely sure what you watch, but with enough people sharing your age/sex/education/background answering polls, they can be confident enough.

              • I've yet to sit down and research this whole 'commercial ads rating' stuff, but it still sounds like nonsense to me. You pay for ads during programs that people want to watch, not cancel shows because people watch the show and not the ads; that's what makes sense to me. If the other way is really how they're doing it then I wonder how they manage to stay out of bankruptcy.
                • That's pretty old school. You're paying to have your ads watched. period. measuring if the program is watched was the only way to estimate if your ads are watched until rates would be measured down to seconds resolution. Bur of these two numbers are not unrelated.

      • It is markets' God-given right to force us to consume maximum levels of advertising,

        Nobody is being "forced". If you don't like it, turn off the TV. Also, this isn't about maximizing the amount of advertising, but about maximizing the effectiveness, by showing you ads for things they predict you will be interested in. If the predictions are accurate, then this is a GOOD THING, and I look forward to plenty of ads featuring scantily clad women demonstrating machine tools (Note to Comcast: I need a new lathe).

    • HBO

  • When they finally start calling us "targets" instead of "customers."

    "Thank you for calling "target services" how may I help you ... to see ever more creepy, hyper-personalized ads?
  • “Because of digital’s ability to state just how much of a video someone is actually watching, it is more accountable” than TV.
  • You don't even need to target me. Just let me choose between multiple commercial streams.

    For example, when I am watching a football game with my son, give me a way to not be subjected to Viagra, Video Games, and Violent, Scary, or sexually suggestive movie trailers.

    I'm not gonna buy a video game or go to a movie anyhow. And I don't need Viagra (yet). Give me the choice of a G-Rated stream where I feel like I have to cover his eyes and mute the sound.

  • by sinij ( 911942 ) on Tuesday September 29, 2015 @08:10PM (#50623371)
    >>>"Surgical marketing messages are taken for granted on the Internet."

    Yes they are, and that why we block all of them.

    If you want to advertise to me - FUCK YOU, I don't want any of that.
  • IIRC these boxes were sold to us on the grounds that if we are paying for the services then we don't have commercials on them. Essentially we are paying to watch advertisements. Personally, I rarely watch TV anymore, I just can't stand watching commercials.

    • IIRC these boxes were sold to us on the grounds that if we are paying for the services then we don't have commercials on them.

      Cable TV service was sold on those grounds. Set top boxes, however, were foisted upon us even through they provide exactly zero benefit to anybody but the Cable Cartel. It used to be that almost every TV sold was "cable ready," which means you just plugged the coax into the back of it and it Just Worked. Or you plugged the coax into your VCR or DVR or computer TV tuner card or whatev

  • by aevan ( 903814 ) on Tuesday September 29, 2015 @09:04PM (#50623705)
    Cue the uneasy couple watching tv together, wondering why every third commercial is for Ashley Madison.
  • What happens if personal advertising gets so good that some people are known to be not worth advertising to?

  • by jandersen ( 462034 ) on Wednesday September 30, 2015 @06:45AM (#50625685)

    Surgical marketing messages are taken for granted on the Internet

    This is quite startling news - I have never seen the word "surgical" used to mean "clumsy, useless". Novel, I grant.

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