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Google Turns Firebase Into Its Unified Platform For Mobile Developers (techcrunch.com) 11

An anonymous reader writes: Google has announced a plethora of new features to Firebase, its cloud services provider that mobile developers can use to power their apps. TechCrunch reports: "In its previous incarnation, Firebase was somewhat similar to Facebook's now-defunct Parse in that it offered a database service, user authentication features and hosting tools. In this new version, Firebase takes many of Google's existing developer tools, like Google Cloud Messaging, and combines them with new and existing Firebase services. With this update, Google is turning Firebase into a unified app platform for its now 470,000 developers on the service (up from 110,000 when it acquired Firebase)." The new Firebase features deeply integrated analytics services, allowing developers to track specific parts of their apps with fine-grained events. Firebase can build audience segments and allow developers to analyze their behavior in even more detail than before, and view how their advertising campaigns are performing. With these audience segments, developers can make remote configuration changes in apps and take advantage of Firebase's new notifications system. This feature is based on Google Cloud Messaging, which is now changing its name to Firebase Cloud Messaging. Google is offering all Firebase users free and unlimited notifications with support for iOS, Android and the Web. They're also integrating its Cloud Test Lab into Firebase for testing mobile apps on real hardware, renaming it the Firebase Test Lab. Other new features include crash reporting, the ability to create dynamic deep links into your app, Firebase Invites for allowing app users to share referral codes, Firebase App Indexing for bringing app content into Google Search, and integration with Google's AdWords and AdMob advertising platforms. Last but not least, Google is introducing new pricing plans for Firebase, including a new free plan, a fixed-rate plan, and a pay-as-you go plan.
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Google Turns Firebase Into Its Unified Platform For Mobile Developers

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