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Netflix Stock Price Tanks As Customers Quit Over Higher Prices (theverge.com) 460

An anonymous reader writes: Netflix released its earnings report (PDF) for the second quarter today, where it reported $1.97 billion in revenue and net income of $41 million. The company did however report only 1.54 million subscribers, which is below its projections of 2.5 million new subscribers. As a result, stock is down around 14 percent in after-hours trading. "Our global member forecast for Q2 was 2.5m and we came in at 1.7m. Gross additions were on target, but churn ticked up slightly and unexpectedly, coincident with the press coverage in early April of our plan to ungrandfather longer tenured members and remained elevated through the quarter," Netflix wrote. "We think some members perceived the news as an impending new price increase rather than the completion of two years of grandfathering." The company defended its price hikes, writing that "while ungrandfathering and associated media coverage may moderate near term membership growth, we believe that ungrandfathering will provide us with more revenue to invest in our content to satisfy members, thus driving longterm growth." In the past, Netflix gained 13 million new subscribers in 2014, and 17 million in 2015. Comcast will reportedly allow Netflix onto its X1 platform, which may entice more customers to the streaming service.
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Netflix Stock Price Tanks As Customers Quit Over Higher Prices

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  • by myowntrueself ( 607117 ) on Monday July 18, 2016 @07:58PM (#52538149)

    The real reason for people leaving Netflix is the blocking of VPNs and proxies and the dull nature of Netflix original content.

    • by Anonymous Coward on Monday July 18, 2016 @08:11PM (#52538213)

      Not to mention the inconsistent availability of third party content. Movies and shows get pulled seemingly at random, which is especially annoying if you are mid-season.

      It used to be better than torrents, not so much anymore.

      • by sims 2 ( 994794 ) on Monday July 18, 2016 @08:33PM (#52538337)

        IKR one of the things I hate the most is when they have missing seasons like season 1 2 3 x x x 7 x 9

        Its almost as bad when they have a series with missing episodes. 1 2 3 4 5 6 x 8 9 10 11 x 13.

        And why didn't anyone think to deinterlace star trek? its not the only one but thats a lot of screwed up episodes.

        • by Anonymous Coward on Monday July 18, 2016 @08:55PM (#52538455)
          The most rational solution to this idiocy? Torrent that shit.
      • by Anonymous Coward on Monday July 18, 2016 @09:06PM (#52538487)

        Netflix would love to have more content, and especially better content. Its Hollyweed wanting to create an artificial scarcity of content to keep licensing fees far too high that is the problem... If Netflix could double the amount of QUALITY content that could be streamed from them, few would care if the price doubled! The reason for the content disappearing and missing seasons or episodes are licensing issues. Hollyweed is too greedy and thinks that their content is worth far more than it really is worth. Hollyweed and their crap licensing terms and high license fees are why we don't see more quality content on all video streaming services.

        • Re: (Score:3, Insightful)

          by Anonymous Coward

          Yeah, but see the thing is, nobody cares.

          • by Anonymous Brave Guy ( 457657 ) on Tuesday July 19, 2016 @08:38AM (#52540165)

            Voting the parent a troll seems rather unfair. It's a pretty accurate summary of the problem for Netflix: the gaps might not be their fault in some cases, but they're still the ones asking their customers for money and providing a disappointing experience in return.

            I'm a little surprised they aren't in a position to play hardball in some of these cases. There aren't that many places that are going to show reruns of older TV shows and generate significant extra licensing revenues from it, and it seems like if they insisted they would only work with rightsholders who would licence shows in their entirety on a long-term basis, they could turn that into a marketing advantage over any competitors who did not.

            • by torkus ( 1133985 )

              How exactly can they play hardball when they don't 'own' anything but their subs? While novel, there's nothing all that unique or profound about the platform itself.

              Subs aren't that hard to gain (or lose) in large quantities. Especially millenials are quick to dump for the new trend. Amazon, hulu, and plenty of others are ready, willing, and eager (and trying) to take over the space themselves.

              Unless I'm mistaken, netflix is in AWS so amazon obviously has the capacity to server up everything that netflix

        • Re: (Score:3, Insightful)

          It's Hollyweed wanting to create an artificial scarcity of content to keep licensing fees far too high that is the problem.

          Funny, that doesn't seem to be stopping Amazon. [cinesift.com]

          Enough excuses from Netflix. Sign some deals, or go away already.

          • by Darinbob ( 1142669 ) on Tuesday July 19, 2016 @12:15AM (#52539119)

            Amazon is still a wannabe player in the market. It's big market segment is people already subscribed to Amazon prime, they're not getting a lot of new customers. Their selection is really terrible, and if there's something good then chances are you may have to pay extra for it above and beyond the subscription.

            • by Man On Pink Corner ( 1089867 ) on Tuesday July 19, 2016 @02:29AM (#52539365)

              Their selection is really terrible, and if there's something good then chances are you may have to pay extra for it above and beyond the subscription.

              No, their selection is most definitely not "really terrible."

              But yes, you typically have to pay a couple of bucks to rent access to A-list movies for 48 hours. But at least you have that option with Amazon.

              • by dcw3 ( 649211 )

                No, their selection is most definitely not "really terrible

                Seriously? Don't know what you're watching, but from my POV, it sucks. I only get it because of my Prime membership

              • Their selection looks pretty bad to me. Worse than Netflix.

                Pay-per-view offerings don't count.

          • Re: (Score:3, Insightful)

            by Dr_Barnowl ( 709838 )

            Amazon have a ginormous online retail business to support their efforts to enter the market. It doesn't matter to them if they make a profit for a while, so they can overbid and make a loss.

            For Netflix, it's their core business.

          • by AmiMoJo ( 196126 ) on Tuesday July 19, 2016 @06:27AM (#52539739) Homepage Journal

            You have to pay extra for a lot of the stuff on Amazon. For example, they have Dexter, but it's £2.50 per episode (!) where as on Netflix you can stream every episode as part of the subscription price. On Amazon it's actually cheaper to buy the physical box set, rather than their DRM-crap-laden download.

            If you compare what Amazon has available for streaming their library is even worse than Netflix's.

      • by Darinbob ( 1142669 ) on Tuesday July 19, 2016 @12:13AM (#52539113)

        None of that is the fault of Netflix.

        The reason the stock is down is that the primary market is full of people who already cut the cord once and won't hesitate to do so again if given a chance. Meanwhile Comcast can ramp up their rates and most customers just put up with it. But sheesh, granfathered in for 2 years at $8/mo and it goes to $10 a month, and they get angry even though they used to pay $80 or more a month.

        • I think they get angry at not just the price hike. The last 2 years has also brought with it a decrease in content as they lost licensing deals and blocking of VPN access. So what they are asking is pay more for less, more of the final straw for a few people when there is increasing competition in the space. To me the price doesn't matter, but the content combined with the VPN crackdown is death (as soon as my current VPN provider is blocked I will go elsewhere).
    • by pr0t0 ( 216378 ) on Monday July 18, 2016 @08:33PM (#52538333)

      and the dull nature of Netflix original content

      Different strokes. Personally, I'm loving their original content!

      House of Cards
      Orange is the New Black
      Daredevil
      Jessica Jones
      Sense8
      Marco Polo
      Love
      Peaky Blinders
      and now Stranger Things

      I've heard Bloodline is good, and Luke Cage is coming. Some of their comedy specials aren't too bad either. Ali Wong's "Baby Cobra"...I haven't laughed that hard in a while.

      For me, it's been a long time since I've been this happy with video content. I recently ditched cable and I'm not going back. Netflix is, at the very least, doing it as well as most anybody else is and without the support of commercial sponsors.

      How much time do you want to spend in front of a television anyway?

      • Sense8 (Score:5, Interesting)

        by lucm ( 889690 ) on Monday July 18, 2016 @10:08PM (#52538683)

        They do have great content, but for Sense8 I gave up after that scene where they zoom on a dirty dildo. I'm all for creative freedom and I appreciate that they depicted all kinds of lifestyles, but that scene was just a cheap attempt at creating some kind of buzz. I don't mind graphic scenes but I do mind feeling like my "queer sex tolerance threshold" is tested on purpose, I find that insulting and condescending.

        • by pr0t0 ( 216378 )

          Yeah, I agree that was over the top. There were more than a few times I felt Lana Wachowski was trying to make a statement. Still, I liked the show. I felt the cast did a great job, and the location work was really pretty phenomenal. You don't often see a television show being shot in eight different countries.

      • by mrbester ( 200927 ) on Tuesday July 19, 2016 @01:08AM (#52539247) Homepage

        Peaky Blinders is original content? Might want to tell the BBC. Exclusive, maybe (except it is on iPlayer)...

      • Season 3 of Bojack Horseman. Can't wait to binge through it! Admittedly, it has been a while since I've watched anything on Netflix (or anything else on TV), so that maybe part of their problem too.
    • by chriskenrick ( 89693 ) on Monday July 18, 2016 @08:55PM (#52538451)
      Even more so in countries like Australia where our library is less than half the size of the US one. By blocking my access to other netflix regions, they're well on their way to losing another customer. I know it's the rights holders that are the issue, but the only language they understand is money.
      • by AK Marc ( 707885 )
        The "solution" to that is to price at a smaller number for the smaller content. It'll not help their bottom line initially, but when the other options can't compete on price or content, they'll stop buying up content they aren't making available, and Netflix will soar.
    • Re: (Score:2, Insightful)

      by Anonymous Coward

      Don't worry, it'll soon tank further as they'll require MS Edge to show 1080p content and that's just NOT gonna fly.

      They basically blocked people outside the USA, hoping we'll pay 80% as much for our local Netflix which has 20% the content, and now we lose 1080p too.

      In 2016, the new trend is having contempt for your users and screwing them as often as you can. MS is the best example here.

      Back to TPB/KAT/whatever! They only have themselves to blame for the lost revenue.

      • by Anonymous Coward on Tuesday July 19, 2016 @12:13AM (#52539111)
        you didn't lose 1080p, you never had it. MS Edge increased resolution to 1080p while other browsers haven't, that is a reason it isn't gonna fly? everyone was always at 720p in browsers, MS proposed a tech that they got content providers to accept which allowed them to go to 1080p, other browsers can do exactly the same, this is not a MS exclusive deal. The others I agree with, VPN blocking and limited content is shit.,
        • by AmiMoJo ( 196126 )

          My smart TV has always streamed Netflix at 1080p. Same most STBs etc. Browsers are the exception.

    • and I didn't quit, but I cut it back. Honestly I could cancel the dvd plan and wouldn't notice, but certain members of my family insist on having it (even if they barely use it, go figure).
      • Re:Anecdotal (Score:4, Interesting)

        by AthanasiusKircher ( 1333179 ) on Monday July 18, 2016 @09:29PM (#52538559)

        Honestly I could cancel the dvd plan and wouldn't notice, but certain members of my family insist on having it (even if they barely use it, go figure).

        That's the way it's always been for most people, which is how Netflix was so successful for its first stretch in the early 2000s. Only a minority of customers would receive and send back multiple DVDs each week -- most people would get some movie they were told was "awesome" and it would sit on a shelf for a month. I remember some comedian even doing a shtick about people who'd get all these "classic movies" from Netflix on DVD that they never would have been able to find at a local Blockbuster, but then they'd end up sending them back unwatched a couple months later.

    • The real reason for people leaving Netflix is the blocking of VPNs and proxies and the dull nature of Netflix original content.

      These are valid points to some extent. Netflix's original content isn't that bad, but the fact is that they were formed as a content distributor, not a content producer. And that's the real problem... they have no content to distribute. Netflix has jack shit to watch, whether you have a working VPN or not.

      This really hit home about 5 minutes ago when I ran across http://www.cines [cinesift.com]

      • Unfortunately, Google and Amazon are still having their little dick-waving contest, so Amazon Video (and the prime "bonus") is pretty much useless on way too many devices that Netflix works (at least passably - they're too stingy with the HD device blessing, IMO) on.

      • I'm not seeing that. In the top 20 films only one is available on both Netflix and Amazon Prime (Pulp Fiction) and then one is only netflix (Hoop Dreams) and one is only Amazon Prime (Apocalypse Now).

        I suppose it's inevitable that Netflix will start offering premium content like Amazon, but once it's got a vast library that you can rent on a pay-per-movie basis their all-inclusive streaming selection will go from bad to worse.

  • It's A Bargain (Score:5, Insightful)

    by Jim Sadler ( 3430529 ) on Monday July 18, 2016 @08:01PM (#52538153)
    I pay $9.50 a month for Netflix and it is better than either HBO, Showtime or Starz. If they jumped up to $12. per month i would not blink an eye. Meanwhile my cable bill is $220. per month.
    • I pay $9.50 a month for Netflix and it is better than either HBO, Showtime or Starz.

      I completely disagree. As soon as we got the email announcing our price will go up next month, we started looking to see if there's *anything* we want to watch that's exclusive to Netflix anymore.

      The email stated that the price was going up so we could see "more of the shows you love"... then exclusively listed Netflx-produced titles. That's not why we subscribed in the first place, and I've yet to see a Netflix-produced show that wasn't mediocre at best (in my opinion).

      My best guess is this will be our las

    • Meanwhile my cable bill is $220. per month.

      Wow, that's like a very expensive vacation more per year than I'm paying.

      Is it sports packages? I hear people will pay a ton for their favorites.

      • by ranton ( 36917 )

        Meanwhile my cable bill is $220. per month.

        Wow, that's like a very expensive vacation more per year than I'm paying.

        What kind of "very expensive" vacation costs less than $2640? That's more like a reasonably priced vacation for a couple without kids.

    • by Comen ( 321331 )

      Yea people better watch it, I used to buy Netflix before I even watched it because it is a big deal, Netflix shows that people want streamed video over then internet and commercial free, you may never see commercial free shows like this again if Netflix fails somehow or gives up and starts commercials. Do not think all other entertainment options do not watch how Netflix does. for 9.99 Netflix is a super bargain, people do not know what they have till it is gone.

    • by Dunbal ( 464142 ) *

      >I pay $9.50 a month for Netflix and it is better than either HBO, Showtime or Starz.

      That's not because Netflix is particularly good. It's because HBO, Showtime, etc are absolute shit nowadays.

  • VPNs FTW? (Score:3, Insightful)

    by Anonymous Coward on Monday July 18, 2016 @08:03PM (#52538169)

    Likely their crackdown on VPNs and foreign subscribers has also contributed somewhat to the churn.

    If they'd let paying customers, you know, be paying customers then maybe they'd be in a better position now.

    • Re:VPNs FTW? (Score:5, Insightful)

      by GuB-42 ( 2483988 ) on Monday July 18, 2016 @08:36PM (#52538351)

      Likely their crackdown on VPNs and foreign subscribers has also contributed somewhat to the churn.

      If they'd let paying customers, you know, be paying customers then maybe they'd be in a better position now.

      Probably not their decision. Netflix would love not to have any regional restrictions. Content owners and governments have other ideas.

      • Re:VPNs FTW? (Score:4, Insightful)

        by bloodhawk ( 813939 ) on Monday July 18, 2016 @11:38PM (#52538987)

        Likely their crackdown on VPNs and foreign subscribers has also contributed somewhat to the churn.

        If they'd let paying customers, you know, be paying customers then maybe they'd be in a better position now.

        Probably not their decision. Netflix would love not to have any regional restrictions. Content owners and governments have other ideas.

        They always make the claim they are against regional restrictions and exclusivity, but it seems all talk, they actually participate in the exact same licensing an exclusivity distribution deals with there own content. Basically they seem against regional restrictions only when it is not in their best profit interests. I say that as someone that likes Netflix and is a subscriber (though will disconnect as soon as my particular VPN provider stops working).

    • I've canceled my Netflix and gone back to torrents. It was the total lack of screeners on Netflix that turned be off. Hell, screeners are great -- it's just like being at the theater. If I can't see the heads of those in front and hear cellphones ringing two rows back then it's not a true movie experience.

      Damn you Netflix! :-)

  • 1.54M NEW customers. (Score:5, Informative)

    by Nutria ( 679911 ) on Monday July 18, 2016 @08:04PM (#52538179)

    Pay attention to the summaries, you nitwit!

  • real reasion (Score:2, Interesting)

    by luther349 ( 645380 )
    people left due to there shrinking library months of the same stuff may 1 or 2 new movies etc. yes they do do original stuff most of it pretty good but once you put it out people see it theirs no retention left. and as some people said blocking them from viewing threw vpn etc.
    • Re:real reasion (Score:5, Informative)

      by PopeRatzo ( 965947 ) on Monday July 18, 2016 @08:09PM (#52538207) Journal

      people left due to there shrinking library months of the same stuff may 1 or 2 new movies etc.

      This story is not about people leaving. It's about them not getting as many NEW customers as they thought.

      Of all the streaming services, Netflix has the highest member retention.

      • You're dead wrong. It's right there in the summary: "Gross additions were on target, but churn ticked up slightly and unexpectedly."
        • You're dead wrong. It's right there in the summary: "Gross additions were on target, but churn ticked up slightly and unexpectedly."

          How does that contradict anything I've said?

          Netflix' total number of subscribers is up. They're growing faster than any other streaming service and retaining a bigger percentage of members. Despite churn.

          • It contradicts exactly what you said

            This story is not about people leaving. It's about them not getting as many NEW customers as they thought.

            But they say:

            Gross additions were on target, but churn ticked up slightly and unexpectedly.

            That's literally the opposite of what you said. They are getting as many new customers as they thought, but people are leaving.

            • I see what you're saying. Netflix still leads all streaming services in retention, though. But yes, unexpected churn was the issue. The year over year growth in total membership number still is on the same slope that it's been on for years. Since the stock price is now matching it's 30-day price low, after rising (and falling $14), it's still a screaming buy. IMHO.

              Full disclosure: I don't own any Netflix stock, but this does look like a time to dip the toe. Maybe put on an option spread for insurance.

          • by ZipK ( 1051658 )

            How does that contradict anything I've said?

            Because you said:

            This story is not about people leaving. It's about them not getting as many NEW customers as they thought.

            But the story says:

            Gross additions were on target, but churn ticked up slightly and unexpectedly.

            Your statement that they didn't get as many new customers as they predicted is incorrect; their gross addition of new customers was on track. What was not on track was their net number of customers, because, as the story says, churn (that is, the departure of existing customers) increased unexpectedly. The news is the unexpected churn.

      • This story is not about people leaving.

        Ah yes... The famous "+5: Dead Wrong" comment moderation option. Haven't seen that one used in a white.

  • by darthsilun ( 3993753 ) on Monday July 18, 2016 @08:07PM (#52538199)
    Not because of the price, but because of the lack of content.
  • by PopeRatzo ( 965947 ) on Monday July 18, 2016 @08:15PM (#52538241) Journal

    Netflix is at $85 after this big after-hours drop. On June 27, they were...$85.

    Technical traders (the ones who use charts to predict, no matter the news) will buy like crazy tomorrow.

  • ungrandfathering? (Score:5, Insightful)

    by sims 2 ( 994794 ) on Monday July 18, 2016 @08:19PM (#52538251)

    I seem to remember being told at the time that as a current subscriber I would be able to keep my current rate for a rather long period of time...ah yes here it is 5/9/14 "Hi user,

    In order to continue adding more movies and TV shows, we are increasing our price from $7.99 to $8.99 for new members. As a thank you for being a member of Netflix already, we guarantee that your plan and price will not change for two years.

    You can review your membership details at any time by visiting Your Account. As always, if you have questions, we are happy to answer them. Please call us at any time at 1-888-357-1516.

    â"The Netflix Team"

    So a bunch of people just forgot they had a very generous 2 year warning of a price hike and were caught unawares? I wouldn't call it ungrandfathering as It was a time limited price guarantee.

    Ungrandfathering is when the city decides your house built in the 1850's is too close to the road and must be demolished in 2016 dispite being grandfathered in on the new rules in 1975.

    • I seem to remember being told at the time that as a current subscriber I would be able to keep my current rate for a rather long period of time...ah yes here it is 5/9/14 "Hi user,

      In order to continue adding more movies and TV shows, we are increasing our price from $7.99 to $8.99 for new members. As a thank you for being a member of Netflix already, we guarantee that your plan and price will not change for two years.

      You can review your membership details at any time by visiting Your Account. As always, if you have questions, we are happy to answer them. Please call us at any time at 1-888-357-1516.

      â"The Netflix Team"

      So a bunch of people just forgot they had a very generous 2 year warning of a price hike and were caught unawares? I wouldn't call it ungrandfathering as It was a time limited price guarantee.

      Ungrandfathering is when the city decides your house built in the 1850's is too close to the road and must be demolished in 2016 dispite being grandfathered in on the new rules in 1975.

      Call it what you will, but they are increasing people's rates and trying to tell them they didn't because it technically happened two years ago. When the charge on someone's bank statement goes up, they rightfully see it as an increase, and that is the bottom line here. I cancelled recently, mainly because I found myself going weeks at a time without using the service, but the increase sure didn't help them retain my business. This may not be a case of pissing on my head and telling me it's raining, but it

  • Darn! I wish I was a customer so I could quit too.
  • by Snotnose ( 212196 ) on Monday July 18, 2016 @08:37PM (#52538357)
    December, when I made my annual "where the hell is my money going" study, realized Netflix had nothing I wanted to watch. Except for House of Cards, but considering I could get the DVDs 6 months later for free from the library kinda made the decision easy.
  • People are bailing on Netflix due to content restriction and the killing of VPN. Still more economical than YouTube RED!

    • People are bailing on Netflix due to content restriction and the killing of VPN. Still more economical than YouTube RED!

      Netflix is probably also a lot better than a dog turd sandwich, but between those two things and YT Red, that's three things I have no inclination to pay money for.

      (The comparison between dog turd sandwiches and Youtube Red is very debatable, of course, but that's not the point.)

  • by fred911 ( 83970 ) on Monday July 18, 2016 @09:55PM (#52538635) Journal

    Is fear and greed. The fearful will be selling into unnecessary mania, created by an after-hours market with questionable liquidity. The whole "event" is a designed opportunity to create trades. The market profits with the increased volume. The event becomes news and the media gets their share. The market makers make it on the spread and volume. The sharks get fed by the minnows. The institutions filter-feed on the buying opportunity created by shaking out of the fearful.

      And so it goes until the "next" news opportunity arrives for the news to sell.

    Quite honestly the chart shows a strong long that the institutions will surely be happy about. But what do I know?
     

  • by uvajed_ekil ( 914487 ) on Monday July 18, 2016 @10:44PM (#52538823)
    Whether you raise my rate because of an "impending new price increase" that you disclaim or "the completion of two years of grandfathering," the result is that you are requiring me to pay more now, so it is the same either way for the consumer, duh. Of course the price increase is minimal and not my main reason for cancelling service last month, but it surely doesn't improve my experience. I cancelled my account mainly because Netflix is soooo ungodly slow to add new content, and I have long since burned through most of what I was initially interested in (I'm picky and don't just watch everything that is available). It also doesn't help that the interface on my Android media box is so incredibly awful with a remote, but it is more about the lack of stuff I want to watch.

    If I really want to dig to find something unspecific, I have an Amazon Prime account, albeit mainly for other reasons. I'm mostly content with free OTA TV, Prime, and an occasional torrent or Redbox rental, and I subscribe to Sling TV during the NBA season. So Netflix, if you don't give me any compelling reason to subscribe to your service anymore, I won't. AT&T (evil) now suddenly enforcing limits on my downstream traffic sure doesn't help your case.
  • by future assassin ( 639396 ) on Monday July 18, 2016 @10:46PM (#52538825)

    not because of price, I'd even pay $15 per month but because they blocked my VPS/DNS service. So I cut off their access to my CC. Guess what I don't even miss it. The kids had a hissy fit but I told them hey go ahead and pay for it yourself and all of a sudden no one cared at all to have Netflix.

  • The company defended its price hikes, writing that "while ungrandfathering and associated media coverage may moderate near term membership growth, we believe that ungrandfathering will provide us with more revenue to invest in our content to satisfy members, thus driving longterm growth."

    That makes me feel MUCH BETTER. Their prediction of growth was much too high, but now they're predicting their other predictions will be much more accurate.

    This from the company that brought you Qwikster... "The worst produ

  • by wisnoskij ( 1206448 ) on Monday July 18, 2016 @11:50PM (#52539035) Homepage

    So they make 2% profit. That is pretty pathetic. how is this sustainable? Their costs are so ridiculously high, that if thier income falters for a second they would need to declare bankruptcy.

If all the world's economists were laid end to end, we wouldn't reach a conclusion. -- William Baumol

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