In what would likely be one of the largest telecommunications takeovers in American history, Bloomberg is reporting that ATT has discussed the idea of a possible merger or other partnership with Time Warner Inc (may be paywalled; alternate source). Bloomberg reports: The talks, which at this stage are informal, have focused on building relations between the companies rather than establishing the terms of a specific transaction, the people said, asking not to be identified as the deliberations are private. Neither side has yet hired a financial adviser, the people said. Acquiring Time Warner would give ATT, one of the biggest providers of pay-TV and of wireless and home internet service in the U.S., a collection of popular programming to offer to subscribers, from HBO to NBA basketball to the Cartoon Network. ATT CEO Randall Stephenson has been looking to add more content and original programming as part of his plan to transform the Dallas-based telecommunications company into a media and entertainment giant. Time Warner Chief Executive Officer Jeff Bewkes is a willing seller if he gets an offer he thinks is fair, said one of the people. Bewkes and his board rejected an $85-a-share approach in 2014 from Rupert Murdoch's 21st Century Fox Inc., which valued Time Warner at more than $75 billion. Last year, ATT paid $48.5 billion to acquire satellite-TV provider DirecTV, its biggest deal in at least 10 years, according to data compiled by Bloomberg. ATT has been developing an internet-based version of the pay-TV service, called DirecTV now.