An anonymous reader quotes a report from The Verge: Robots are inevitably going to automate millions of jobs in the U.S. and around the world, but there's an even more complex scenario on the horizon, said roboticist Matt Rendall. In a talk Tuesday at SXSW, Rendall painted a picture of the future of robotic job displacement that focused less on automation and more on the realistic ways in which the robotics industry will reshape global manufacturing. The takeaway was that America, which has outsourced much of its manufacturing and lacks serious investment in industrial robotics, may miss out on the world's next radical shift in how goods are produced. That's because the robot makers -- as in, the robots that make the robots -- could play a key role in determining how automation expands across the globe. As the CEO of manufacturing robotics company Otto Motors, Rendall focuses on building fleets of warehouse bots that could eventually replace the many fulfillment workers who are hired by companies like Amazon. "The robots are coming," Rendall said. "After the Great Recession, there was a fundamental change in people's interest in automation. People started feeling the pain of high-cost labor and there's an appetite for automation that we haven't seen before." While Rendall described himself as one of the optimists, who believes automation will, in the long-term, improve society and help humans live better lives, he said there are changes afoot in the global manufacturing scene that could leave American industries in the dust. "China is tracking to be the No. 1 user in robots used in industrial manufacturing," he said, adding that the country is driving "an overwhelming amount" of growth. The difference, he added, is how China is responding to automation, which is by embracing it instead of shying away from it. This is in stark contrast to industrial advances of the previous century, like Ford's assembly line, that helped transform American industries into the most powerful on the planet.