A large global agricultural company has joined Bill Gates and Richard Branson to invest in a nascent technology to make meat from self-producing animal cells. "Memphis Meats, which produces beef, chicken and duck directly from animal cells without raising and slaughtering livestock or poultry, raised $17 million from investors including Cargill, Gates and billionaire Richard Branson, according to a statement Tuesday on the San Francisco-based startup's website," reports Bloomberg. From the report: This is the latest move by an agricultural giant to respond to consumers, especially Millennials, who are rapidly leaving their mark on the U.S. food world. That's happening through surging demand for organic products, increasing focus on food that's considered sustainable and greater attention on animal treatment. Big poultry and livestock processors have started to take up alternatives to traditional meat. To date, Memphis Meats has raised $22 million, signaling a commitment to the "clean-meat movement," the company said.