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Facebook Reverses Its Crypto Ad Ban (techcrunch.com) 28

Back in January, Facebook banned cryptocurrency ads because too many companies in this space were "not currently operating in good faith." Now the social media company is reversing its ban effective immediately. "The company says it will allow ads and related content from 'pre-approved advertisers,' but will still not allow ads promoting binary options and initial coin offerings," reports TechCrunch. From the report: This time around, it's making advertisers go through an application process to determine their eligibility. Facebook will ask advertisers to include on their applications details like what licenses they've obtained, whether they're a publicly traded company, and other relevant background information regarding their business. How thoroughly this information is fact-checked by Facebook staff remains unclear.

The company reminded users in the same announcement that they should continue to flag ad content that violates its guidelines. In other words, expect some bad ads to get through. Facebook explains its new requirements will keep some crypto advertisers from being able to hawk their businesses on the social network, but adds that its policy in this area continues to be a work in progress.
Facebook's Product Management Director, Rob Leathern, made the announcement.
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Facebook Reverses Its Crypto Ad Ban

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