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Businesses The Almighty Buck Facebook Google Technology

Tech Giants Spend $80 Billion To Make Sure No One Else Can Compete (bloomberg.com) 112

An anonymous reader quotes a report from Bloomberg: Google parent Alphabet and the other four dominant U.S. technology companies -- Apple, Amazon, Microsoft, and Facebook -- are fast becoming industrial giants. They spent a combined $80 billion in the last year on big-ticket physical assets, including manufacturing equipment and specialized tools for assembling iPhones and the powerful computers and undersea internet cables Facebook needs to fire up Instagram videos in a flash. Thanks to this surge in spending -- up from $40 billion in 2015 -- they've joined the ranks of automakers, telephone companies, and oil drillers as the country's biggest spenders on capital goods, items including factories, heavy equipment, and real estate that are considered long-term investments. Their combined outlay is about 10 times what GM spends annually on its plants, vehicle-assembly robots, and other materials. The splurge by tech companies is behind an upswing in capital-goods spending among big U.S. companies, which is seeing its fastest growth in years, according to a Credit Suisse analysis. The $80 billion tab also is a snapshot of why it's tough to unseat the tech giants. How can a company hope to compete with Google's driverless cars when it spends $20 billion a year to ensure it has the best laser-guided sensors and computer chips? There are a lot of physical assets behind all those internet clouds.
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Tech Giants Spend $80 Billion To Make Sure No One Else Can Compete

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  • "How can a company hope to compete with Google's driverless cars" - Easy, hire any competent driver. Google's AI will never match that in my lifetime. Any company trying to accomplish this impossible feat on a budget is business-grade retarded.

    • by Tablizer ( 95088 )

      Any company trying to accomplish this impossible feat on a budget

      Who says they are doing this on a budget? Google has deep R&D pockets.

      I can see it gradually expanding: limit it to carefully mapped roads at first, and gradually expand the driving network. The trucking industry is salivating over this because drivers are a big cost of theirs.

  • What is the point of stating that top 4 companies of a very large sector spend more combined than one company of some other sector? Why not turn it around, do top 4 auto manufactures combined spend more on long-term investments than just Google?

    • Okay: On average, they each spend 2.5x what GM (an iconic heavy-capital company) spends on cap-ex.

      • Tech Giants Spend $80 Billion To Make Sure No One Else Can Compete

        The title could just as easily have been "Tech Giants Spend $80 Billion To Make Sure They Can Continue To Compete", but that wouldn't give the same spin, now would it?

        They have money to spend, so they're figuring out things to spend it on, some stupid, but some to be able to offer better products, increase efficiency, do more for customers and make more money in the future.

        What else are they going to do with their cash? Give it to shareholder

        • by dcw3 ( 649211 )

          There's a big difference between competing and monopolistic behavior. One is good, the other not so much because it stifle's innovation and harms consumers.

  • by rsilvergun ( 571051 ) on Monday September 24, 2018 @07:53PM (#57370898)
    compared to what they're spending on Mergers & Acquisitions. That's where the real non-compete comes from. I don't remember the last big tech company that didn't just get bought out. That's the trouble with letting these companies hold onto so much cash. They don't have anything to spend it on except buying out competitors. Not since Bell Labs have they felt the need to put real money into basic research...
    • How much do they spend on lobbying in all its forms?

    • . I don't remember the last big tech company that didn't just get bought out.

      Snapchat and Twitter come to mind. More Snapchat than Twitter.

    • by youngone ( 975102 ) on Monday September 24, 2018 @08:24PM (#57370988)
      Exactly. The company I work for is not a tech company, and you have definitely heard of it.
      Last year our CEO used exactly that pitch to the shareholders of our biggest competitor.
      "If we buy you out, just think how much we will be able to jack our prices up!"
      That's not exactly what he said, but that's what he meant, and everybody knew it.
    • I don't think it really matters. If you look at the track record for most of these big mergers or acquisitions, they hardly ever work out as well as anyone hopes. The AOL Time Warner deal is probably the biggest example, and the HP Compaq merger comes to mind as well. Even more recently we had Google buy Motorola, only to sell them off a few years later, presumably taking an overall loss on their investment. You'd think that all of those previous giants would have made it impossible for new companies to ari
    • trouble with letting these companies hold onto so much cash

      Why do you think other people's resources somehow belong to you and you should have a say in what they do with it?

      • by monkeyxpress ( 4016725 ) on Tuesday September 25, 2018 @03:02AM (#57371984)

        trouble with letting these companies hold onto so much cash

        Why do you think other people's resources somehow belong to you and you should have a say in what they do with it?

        Well, in principle I agree with you, until enough of those people come for your stuff with pitch-forks, and don't seem to be particularly interested in your protestations that they are breaking a sacred moral code.

      • by Anonymous Coward

        I'm going to pretend the notion isn't socialism but rather originalist thinking.

        One bit of forbidden knowledge that nobody teaches in the US is how the founders handled corporations. They were quite familiar with multinational megacorps, having dealt with and been abused by the British East India Company, which was basically the Wal-Mart of its time period.

        So they knew all about companies buying laws and using wealth to block competition because they'd had it done to them.

        This is the big reason the founder

      • trouble with letting these companies hold onto so much cash

        Why do you think other people's resources somehow belong to you and you should have a say in what they do with it?

        Corporations are legal fictions created by the government which supposedly belongs to The People. If the people involved in the venture owned that property personally, then a) it would get taxed, unlike when corporations do it and b) they would be liable if it was misused, unlike when corporations do it.

        • Profit from corporations is currently double taxed, once when it's made by the corporation, then again when the corporation gives any of it back to it's investors as a return on their investment.

          There are some shenanigans someone can play short term with a small corporation, essentially a handful of people at most, to avoid taxes which would otherwise get paid by changing some tax treatments, but for large public corporations and their investors (who eventually have to get the actual profit out of the corpo

      • Why does a gold mine or an oil field, a natural resource that was there centuries before the decedents of anyone claiming ownership was on that land mass much less born, get to claim ownership? Usually because they're they most ruthless or they got lucky and held onto enough cash during one of the economy's cyclic downturns to buy up property being sold for cheap by the desperate... Funny how nobody every seems to question that.
    • It makes more sense to spend the money on a M&A than do the research yourself. Let's say you want to offer a new widget/service, you could invest $10m yourself to develop it, or you could let the VC community invest $10m per startup and then you pick the best one. Sure it may cost you most than $10m, but from a financial reporting standpoint, the millions more you spend on the acquisition is better than the $10m you'd spend on R&D. Plus, you're picking the winner out of all the startups out there

      • It makes more sense to spend the money on a M&A than do the research yourself.

        Could be, could be. That was definitely the Cisco approach in the '90s. Many companies seem to do that now and many pre-IPO investors have that as their exit strategy (to be acquired instead of going public).

        OTOH, if I'm a VC and invest $10 million in 10 companies, and one does well, I'm going to want a lot more than $100 million for my stake in the winner. The acquiring company will need to pay a premium for the reduced risk. Neither strategy seems fundamentally wrong to me, it's all how one wants to run y

    • Lobbying is more cost-effective. Patent IP "reform", Mickey Mouse Copyright, most regulations that cost little guys more as a proportion, healthcare laws written by insurance and big pharma, the list is long - and that money is VERY effective at preventing competition.
      How about the single biggest customer (.gov) can't by law negotiate drug prices - how'd that happen? It's not like they don't charge us in taxes, the government itself pays for nothing, nada, zero. We're always holding every single bag.
  • You have 50 states that need a system to keep the voting even among them called the electoral college, but any 3 large corporations in an industry, are called competition.

    --
    Four score and seven years ago - Abraham Lincoln

  • Considering this from TFS: " The splurge by tech companies is behind an upswing in capital-goods spending among big U.S. companies, which is seeing its fastest growth in years...", since the rest of American industry continues to outsource every damn thing, this is one bright spot.
  • Nobody thought they could fall. They were too big, too powerful, too important.

    Someone came along with a business model that pulled the rug out from under them.

    It's only a matter of time.

  • by CrimsonAvenger ( 580665 ) on Monday September 24, 2018 @08:42PM (#57371050)

    ...just what spending on capital equipment has to do with "making sure noone else can compete".

    Have we actually reached the point of thinking buying machine tools is anti-competition? And if so, does that mean that when a small company buys machine tools, they are also "making sure no one else can compete"?

    When I saw the headline, I assumed that "make sure no one else can compete" meant they'd spent the $80B in Washington buying legislation. Because it never occurred to me that buying the machinery required to make your product could be seen as anti-competitive. By anyone

    • by lgw ( 121541 )

      I made the same assumption, but the number seemed too high. Washington is full of cheap whores.

      • by dcw3 ( 649211 )

        I made the same assumption, but the number seemed too high. Washington is full of cheap whores.

        Having lived in the DC burbs since '82, I've yet to find the cheap ones. Could you please send directions?

        • Having lived in the DC burbs since '82, I've yet to find the cheap ones. Could you please send directions?

          Point taken. They're pricey whores and totally worth every small, unmarked bill.

    • by whoever57 ( 658626 ) on Monday September 24, 2018 @11:23PM (#57371488) Journal

      That's what I was thinking. It appears to be money invested in reducing costs, increasing capacity.

      It may have the effect of making it difficult for younger companies to compete, but, if you are a small company trying to compete with a large company, you have already failed if you plan to offer a small cost reduction to your potential customers.

    • I had similar thoughts from a different angle. The headline represents a twisted view.

      Would we rather they just continue to remove massive piles of cash from the economy? Even as an investor, I'd much rather see money being invested in research, development, and production growth than to have it sit doing nothing.

      The fact that the cash reserves are still growing reflects a crisis of innovation in my mind. Please, innovate, grow, take risks. Don't just remove money from the economy and sit on it.

      • When they were underdog startups, everybody was cheering for them. Now that they are successful, anything they do is dastardly by definition. People are weird.
    • Same here, but it turned out just to be tons of great news about the economy!

      I'm left with the impression that the author was trying to make good news look bad.

  • Monopoly laws (Score:3, Informative)

    by Sebby ( 238625 ) on Monday September 24, 2018 @09:05PM (#57371120)

    Although I realize the current monopoly laws wouldn't make either Apple or Google/Alphabet (or similar competitors) a monopoly, they both effectively have a single 'monopoly' of the entire market, but because the current laws would allow them to claim the other's marketshare doesn't make them a monopoly, they both get to enjoy their duopoly. We know how duopolies have totally worked out for the consumers' interest in the telecom space (/sarcasm).

    I think the laws need to be changed, either better inline with the EU's (where competition is the primary thing they protect, instead of only protecting consumers from harm), or consider any duopoly the same as a single monopoly.

    (No, I'm not going to work out the specifics of dealing with that - it's not my job, since I'm the one paying through my taxes for the government to do it).

    • You stated that Apple and all of the various Android-using companies and / or Google don't compete, right? They each have completely separate markets and each has a monopoly, correct?

      My house has an iPhone, an Android phone, an iPad, and Android tablet, MacBook Pro, a Chromebook, and a Linux computer. Which market am I? Which company am I forced to buy from?

      I had no choice, there was no competition when I bought the iPhone, and no competition when I bought the Android, phone, right? Wife wants to replace he

    • by mentil ( 1748130 )

      In the US, it's not illegal to be a monopoly (or part of an oligopoly, the word you're apparently looking for), but it IS illegal to abuse that position in certain ways (e.g. leveraging control over unrelated markets). Oligopolies generally abuse their position via colluding with one another to keep supply from rising or prices from dropping (price fixing), which violates anti-trust laws. Patent cross-licensing agreements (e.g. between Intel and AMD) are a grey-area that could be a problem, if used by an ol

  • by sad_ ( 7868 )

    "How can a company hope to compete with Google's driverless cars when it spends $20 billion a year to ensure it has the best laser-guided sensors and computer chips?"

    by developing laser-guided sensors and chips that don't cost $20 billion/year?

  • They're running as fast as they can to do tasks that require centralized, warehouse-scale computers before the technology advances make my phone and laptop capable of joining a distributed cloud of machines that can do the same tasks. If they don't hurry and make a lot of money, they won't get to buy into the next big thing.

    "Quick! Use the money to buy into something else amazing!"

  • How can a company hope to compete with Google's driverless cars when it spends $20 billion a year to ensure it has the best ..

    How has this happened in the past? In some cases, the big competitor becomes a dead weight bureaucracy and smaller competitors gain the advantage. Or a new technology removes the advantage. Or, for instance, where does Uber get all its money?

  • If building these things prevented anyone else from building them (which in some cases it might) and they had no plans to actually make money using these things, that would be different. That would be to make sure no one else could compete. Yep, yep, sure would be. Let me read that headline again . . . .

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