Facebook Says Apple's iOS 14 Changes Could Hurt Its Ad Targeting (cnbc.com) 25
An anonymous reader quotes a report from CNBC: Facebook Chief Financial Officer David Wehner said on Thursday that upcoming changes to Apple's iOS 14 operating system could hurt the social network's ability to target ads to users. With the update to its mobile devices, Apple will ask users if they want to let app developers track their activity across other apps and websites. Apple has not said when iOS 14 will launch, but it's expected to roll out this year. "We're still trying to understand what these changes will look like and how they will impact us and the rest of the industry, but at the very least, it's going to make it harder for app developers and others to grow using ads on Facebook and elsewhere," Wehner said.
Until now, advertisers could use a device ID number called the IDFA to better target ads and estimate their effectiveness. In iOS 14, each app that wants to use these identifiers will ask users to opt-in to tracking when the app is first launched. The change is expected to start impacting Facebook's advertising in the third quarter but it will have a more pronounced effect in the fourth quarter, Wehner said.
Until now, advertisers could use a device ID number called the IDFA to better target ads and estimate their effectiveness. In iOS 14, each app that wants to use these identifiers will ask users to opt-in to tracking when the app is first launched. The change is expected to start impacting Facebook's advertising in the third quarter but it will have a more pronounced effect in the fourth quarter, Wehner said.
Bummer (Score:3, Funny)
Re: (Score:2)
I already have!
Re:Bummer (Score:5, Insightful)
Yes, that's why Apple is testifying in DC over their App Store policies and such. Because Facebook and others know if they can open up iOS, problems like this go away quite nicely.
Why do you think Telegram and others want to run their own app store? It's not because of the 30%. It's because Apple doesn't give them marketing data without user permission. They can avoid all that pesky approval nonsense and load up your iPhone with tons of trackers and spyware that Apple will never approve.
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wish I had points, this is exactly correct, the 30% is a ruse, it's your personal data they really want
Isn't that the whole point? (Score:2)
New feature designed to limit tracking by advertisers will limit tracking by advertisers. Film at 11.
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Pretty nice marketing campaign for Apple (Score:3)
"Four out of five advertising giants agree, ad targeting hurt by iOS 14! Download today!"
Oh is that so? Too bad. (Score:2)
The one thing that makes me smile (Score:5, Funny)
"...could hurt the social network's ability to target ads to users."
I'd prefer cripple, or destroy to hurt, but you can't have everything.
In related news . . . (Score:2)
. . . new cleaning product kills more germs!
. . . buggy whip makers demand federal limits on horses carriages!
. . . "fingerprint" matching prevents hard working criminals from making a living!
yeah, I'm still looking for a downside here . . .
Apple givith and Apple taketh away (Score:2)
Likewise, we are back where apps can hijack web pages. You go to Amazon in Safari, and it opens the App.
It asks though (Score:1)
You go to Amazon in Safari, and it opens the App.
Well, specifically for Amazon it doesn't ask, it just has the banner at the top that lets you open the app.
For other apps that directly try to open the app when the page loads, the OS does ask if you want to open the app, it doesn't just jump there.
This is iOS 14 beta I'm running now, but I thought it behaved roughly like that before. Could be the open policy got more strict.
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Good (Score:3)
I don't want FB tracking and targeting me. Happy to pay an Apple premium to avoid this. FB really doesn't provide much value these days: their app is unusable with the ratio of ads/sponsored crap versus hearing from people I care about. I've just about stopped looking at it because it's become so crap, and certainly don't want them tracking me outside their app in my browser.
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lol you see ads? what year is it?
Oh noes (Score:4, Funny)
"Facebook Says Apple's iOS 14 Changes Could Hurt Its Ad Targeting"
Oh my, such a tragedy.
As we say in NZ (Score:2)
Your pain ensures I will be upgrading my devices as soon as I can.
Darn (Score:1)
Facebook has ads? (Score:1)
I haven't seen any ads on Facebook.
But then the Like button is blocked by my ad blocker on all websites, and I don't post or click anything on Facebook, so maybe I am just not their typical customers.
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targeted ads are most evil in the realm of politics because it means a candidate can tailor ads to specific subgroups and so have loads of people enticed to vote for him when he's selling a very different platform to different people
Cry us a river, Zuck. (Score:2)
He says that as though it's a bad thing! (Score:3)
Facebook Chief Financial Officer David Wehner said on Thursday that upcoming changes to Apple's iOS 14 operating system could hurt the social network's ability to target ads to users
I'll bet he said it with a straight face too, as if he thinks the public is going to either sympathize with Facebook's 'plight' or somehow miss the targeted ads and the tracking. So he's disingenuous, or he's retarded. Either way he's a fuckwit.