ThinSkin writes "Roughly 18 percent of the U.S. online population has illegally downloaded a full-length movie at some point in the past, according to a telephone and online study of 2,600 Americans. A typical movie downloader is 29 years of age, while 63 percent of all downloaders are male, and 37 percent are female. Kaan Yigit, director of the study, observes, 'There is a Robin Hood effect — most people perceive celebrities and studios to be rich already and as a result don't think of movie downloading as a big deal. The current crop of 'download to own' movie services and the new ones coming into the market will need to offer greater flexibility of use, selection and low prices to convert the current users to their services — otherwise file-sharing will continue to thrive.'"
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